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Tackles the growing complexity of contracting logistics in a technologically accelerating world.
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.
Identify what really drives, unites and divides your workforce so you can improve satisfaction, boost productivity and reduce staff turnover.
Get up to date with leadership theory and take responsibility for becoming a more effective leader with this guide complete with supporting exercises, practical examples and rigorous self-assessments.
Ensure you're paid exactly what you're worth with the most comprehensive and practical guide available on fee negotiation for professional services.
Deliver sustainable change in organizations regardless of company size and industry sector by drawing on these best practice examples.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.
Build a successful brand and create value through achieving the active involvement of your organisation's people.
Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.
Improve your lateral thinking skills, boost the creativity of your team and kick start innovation in your organisation.
Learn about the strategic role of product design in the supply chain and how it can transform your current practices and organizational boundaries.
Prepare for your QTS Skills Test with essential maths, literacy and reasoning practice plus online learning resources.
Assess the effectiveness of your organization's risk management protocols by creating and using a tailored risk maturity model brought by a chief risk officer.
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Develop skills in designing and delivering effective people development in the modern organization.
Make sound strategic decisions in an uncertain business world by using this discovery-led approach.
Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
Get an in-depth understanding of the key financial elements of cross-border business with this essential guide for any student or practitioner of international trade.
Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.
Learn and understand the global issues and key changes in the transport industry from industry experts and leading academics.
Effectively embed learning technology into your organization's L&D strategy with this complete guide.
Reframe how you think about talent management, diversity and inclusion with this paradigm-shifting book that holds a mirror up to current unfair practices and provides best practice examples.
Examine supply chain management in the context of humanitarian logistics, supported by international practitioner case studies and problem-based learning.
Understand verbal reasoning testing with expert advice and over 500 practice questions with answers and explanations.
Improve resilience, motivation and productivity in your workplace by drawing upon these ready-to-use, tried-and-tested resources.
Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.
Understand the key indicators of organisational resilience and enable your organization to survive and thrive through times of uncertainty.
A guide to global logistics, which is illustrated by case studies of market leaders. It provides an in-depth definition, description and exploration of the strategic principles and practices in transportation modes and supply chain verticals, including: freight forwarding, contract logistics, shipping, road freight, air cargo and express.
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