Bøker utgitt av Kogan Page Ltd

Learn how to cut logistics-related carbon emissions with this essential guide based on cutting edge research

Get a toolkit for buying and distilling all the best practice tools for professional buying and negotiating with this simple, jargon-free framework.

Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.

Get the practical tools you need to understand the hidden drivers of behaviour, de-bias your customer offering and avoid fines and imprisonment under the conduct regime.

Design and implement innovative performance management strategies to improve talent management, employee engagement and business results.

Legal risk covers all areas of business where regulation and the law impact on operations and decisions. Covering the full spectrum of legal risks that international businesses can face, this book translates legal concepts into clear mitigatory actions. It also includes case studies from international businesses and real-life insights.

Learn what investment opportunities are on the market today and seize them effectively with complete guide to making the most of your money.

Get a new perspective on the true nature of reputational risk and damage to organizations, and understand why its root causes trace back to individual and collective human behaviour.

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.

Examine procurement and supply management in detail, and learn about the three dimensions of competitiveness, effectiveness and efficiency.

Tackles the growing complexity of contracting logistics in a technologically accelerating world.

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.

Identify what really drives, unites and divides your workforce so you can improve satisfaction, boost productivity and reduce staff turnover.

Get up to date with leadership theory and take responsibility for becoming a more effective leader with this guide complete with supporting exercises, practical examples and rigorous self-assessments.

Ensure you're paid exactly what you're worth with the most comprehensive and practical guide available on fee negotiation for professional services.

Deliver sustainable change in organizations regardless of company size and industry sector by drawing on these best practice examples.

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.

Build a successful brand and create value through achieving the active involvement of your organisation's people.

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.

Improve your lateral thinking skills, boost the creativity of your team and kick start innovation in your organisation.

Learn about the strategic role of product design in the supply chain and how it can transform your current practices and organizational boundaries.

Assess the effectiveness of your organization's risk management protocols by creating and using a tailored risk maturity model brought by a chief risk officer.

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.

Develop skills in designing and delivering effective people development in the modern organization.

Make sound strategic decisions in an uncertain business world by using this discovery-led approach.

Be inspired to lead revolutionary change through the inside story of one of the most successful business transformations in recent history.

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.

Get an in-depth understanding of the key financial elements of cross-border business with this essential guide for any student or practitioner of international trade.