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Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
Perform well and land that dream job with this bank of real assessment centre exercises, including both individual and group activities.
Develop employees swiftly and effectively for leadership roles in your organization.
Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.
Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.
Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Get invaluable advice on networking, CVs, cover letters, interviews, aptitude and personality tests, offers, rejections and follow-up letters.
Create a powerful sales pitch with your CV, using invaluable advice and hundreds of sample CVs to open the door to job offers and interviews.
Perfect your presentation skills and leave lasting impressions on prospective employers with this practical, up-to-date guide.
Get the best out of the people in your organization by understanding and implementing the principles of effective performance management with this book.
A guide to developing an effective, efficient coaching culture in your organization. It demonstrates how to empower your workforce to achieve higher performance and greater business results. Specifically tailored to practitioner needs, it offers an overview of coaching practice and aligns it with organizational and HR strategy and objectives.
Use social learning to improve understanding, knowledge retention and skills application in your workplace.
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Serves as your indispensable guide to dealing with and understanding physical and mental health problems at work in the UK.
Adopt new supply chain practices and ways of thinking with this thoroughly researched cross-industry manual for collaboration.
Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Ally humans with technology to develop an agile, future-proof and superpowered workforce.
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Supercharge your workforce with this practical guide to designing a performance management process that motivates, engages and empowers staff.
Understand the interrelationship between culture, conduct and ethics with this Chartered Banker Institute endorsed book.
Support your studies with this Chartered Banker Institute endorsed textbook for the Institute's professional qualifications on analyzing customer creditworthiness.
Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.
Learn how to make the most of flexible and independent working opportunities and develop a purposeful and thriving career in the new gig economy.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Understand the role of packaging along the supply chain and how its effective management can improve the performance of your company and minimise your costs.
Lead your procurement team to success and deliver sustainable competitive advantage with practical best practice examples from different sectors delivered by leading industry experts.
Perfect your written approach to potential employers, covering everything from online applications, speculative letters, networking and even acceptance and rejection letters.
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.
Ved å abonnere godtar du vår personvernerklæring.