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  • Spar 11%
    av Max (ArianeGroup Cerf
    1 392,-

    Authoritative reference covering essential concepts of orbital mechanics and explaining how they relate to advanced space trajectory applications Space Trajectories is the first book to offer a comprehensive exploration of orbital mechanics and trajectory optimization in a single volume. Beginning with a review of essential concepts, the book progresses to advanced space applications, highlighting methods used in today's space missions. The contents are organized into three parts. The first part delves into free orbital motion, covering topics such as Keplerian motion, perturbed motion, the three-body problem, orbit determination, and collision risks in orbit. The second part focuses on controlled orbital motion, discussing impulsive transfer, orbital rendezvous, thrust level optimization, low-thrust transfer, and space debris cleaning. The third part examines ascent and reentry, including launch into orbit, launcher staging, analytical solutions in flat Earth, interplanetary missions, and atmospheric reentry. Each chapter is written in a modular way, featuring conclusion summaries, key points, and suggestions for further investigation. Examples are included with detailed solutions methods that readers can apply to solve their own trajectory problems. Written by an expert of the topic who has performed guidance of Ariane launchers for 30 years, Space Trajectories includes information on: Keplerian motion, motion time law, universal formulation, equinoctial parameters, and Lagrange coefficients Osculating orbit, Gauss equations, gravitational and third body perturbations, Lissajous and Halo orbits, and invariant manifolds Astrometry measurements, Kalman filtering, orbit uncertainties, and collision probability Transfer in one, two, or three impulses, minimum-energy transfer, Lambert's problem, high- and low-thrust transfer, and interplanetary path Launch and reentry trajectories, propulsion systems, optimized thrust profiles, and launcher staging Space Trajectories is an essential reference for students and researchers aiming to quickly understand the main issues in astrodynamics and the way to design trajectories, as well as space engineers seeking to consolidate their knowledge in the field of optimization and optimal control applied to aerospace and space missions.

  • Spar 11%
    av Erik (University of Guadalajara Cuevas
    1 416,-

    Learn to bridge the gap between machine learning and metaheuristic methods to solve problems in optimization approaches Few areas of technology have greater potential to revolutionize the globe than artificial intelligence. Two key areas of artificial intelligence, machine learning and metaheuristic computation, have an enormous range of individual and combined applications in computer science and technology. To date, these two complementary paradigms have not always been treated together, despite the potential of a combined approach which maximizes the utility and minimizes the drawbacks of both. Machine Learning and Metaheuristic Computation offers an introduction to both of these approaches and their joint applications. Both a reference text and a course, it is built around the popular Python programming language to maximize utility. It guides the reader gradually from an initial understanding of these crucial methods to an advanced understanding of cutting-edge artificial intelligence tools. The text also provides: Treatment suitable for readers with only basic mathematical training Detailed discussion of topics including dimensionality reduction, clustering methods, differential evolution, and more A rigorous but accessible vision of machine learning algorithms and the most popular approaches of metaheuristic optimization Machine Learning and Metaheuristic Computation is ideal for students, researchers, and professionals looking to combine these vital methods to solve problems in optimization approaches.

  • Spar 22%
    av Paul McFedries
    254

    Help for newcomers to Apple's popular tablet computer Fully updated to cover the latest version of iPadOS and all the newest features, iPad & iPad Pro For Dummies is your fun, full-color guide to the most popular tablet on the market. There are a lot of things you can do with an iPad--browse the internet, take photos and videos, manage your schedule, play games, stream media, create documents, send e-mail, and beyond. Learn how to tackle everything from the basics to more advanced iPad operations, and find tips on how to make the most of the new features and customize your device to your liking. You're on your way to becoming an iPad power user, with this Dummies title. Discover the basics of setting up and navigating your tablet Take great pictures and videos--then edit and share them with the world Get tips and shortcuts that will help you do things easier and faster with iPad Learn security best practices to keep your data and your iPad safeAnyone with a new iPad or iPad Pro and the new iPadOS will love this step-by-step guide to iPad operation, personalization, and maintenance.

  • av Mark (University of California Gottdiener
    425

  •  
    649,-

    An insightful discussion of DEI and its application to a wide variety of real-world veterinary settings Diversity, Equity, and Inclusion in Veterinary Medicine takes a broad approach to the concept of DEI, delivering a practical discussion of effective strategies for applying diversity, equity, and inclusion (DEI) practices within the veterinary setting. Written by a diverse set of voices, the book provides a comprehensive understanding of DEI as it relates to veterinary medicine. Arranged from A to Z, the 26 chapters discuss important concepts in DEI, with actionable advice for how to incorporate DEI into the practice of veterinary medicine. The chapters define the concepts, explain why each concept is important to veterinary medicine, and give practical examples of how to apply the concepts in the real world. Each chapter stands on its own and can be approached individually but taken together these chapters expand the boundaries of DEI into topics that are both familiar and novel. Readers will also find: A thorough introduction to the concept of access to care and one health medicine through the lens of DEI Comprehensive explorations of equity, intersectionality, justice, representation, and other central DEI concepts that impact the veterinary profession's ability to benefit society Practical discussions of how unconscious bias and cultural competency impact both client and team interactions impacting patient care In-depth examinations of specific community engagement, including First Nation, queer, and neurodiverse communities Diversity, Equity, and Inclusion in Veterinary Medicine is an invaluable resource for practicing veterinarians, veterinary technicians, veterinary practice managers, other veterinary professionals, veterinary students, veterinary technician students, and anyone involved with animal health.

  • Spar 10%
    av Weiguo (University of Minnesota Xie
    1 162,-

    Tackle challenging optimization problems with MATLAB software Optimization techniques are used to measure the minimum or maximum value of a given function depending on circumstances and key factors. Engineering processes pertaining to design or manufacture involve optimization techniques at every stage, designed to minimize resource expenditure and maximize outcomes. Optimization problems are difficult and computationally intensive, but the increasingly widely-used MATLAB platform offers numerous tools by which engineers can tackle these essential elements of process and industrial design. Chemical Engineering Analysis and Optimization Using MATLAB offers an introduction to the cutting-edge, highly in-demand skills of computer-aided design and optimization. With a focus on chemical engineering analysis, the book uses the MATLAB platform to develop reader skills in programming, modeling, and more. It provides an overview of some of the most essential tools in modern engineering design. Chemical Engineering Analysis and Optimization Using MATLAB readers will also find: Case studies for developing specific skills in MATLAB and beyondExamples of code both within the text and on companion websiteEnd of chapter problems with accompanying solutions manual for instructors This textbook is ideal for advanced undergraduate and graduate students in chemical engineering and related disciplines, as well as professionals with backgrounds in engineering design.

  • av Massimo (University of Florence) Livi-Bacci
    680,-

  • Spar 10%
    av Trang (Huazhong University of Science and Technology Hoang
    1 406,-

  • av Harold Kerzner
    788,-

    Learn how project management can make a company sink or soar Project Management Case Studies presents a compilation of illustrative case studies showcasing both exceptional and poorly-implemented project management techniques.

  • av Resve A. (University of British Columbia Saleh
    1 108,-

    An essential guide for tackling outliers and anomalies in machine learning and data science. In recent years, machine learning (ML) has transformed virtually every area of research and technology, becoming one of the key tools for data scientists. Robust machine learning is a new approach to handling outliers in datasets, which is an often-overlooked aspect of data science. Ignoring outliers can lead to bad business decisions, wrong medical diagnoses, reaching the wrong conclusions or incorrectly assessing feature importance, just to name a few. Fundamentals of Robust Machine Learning offers a thorough but accessible overview of this subject by focusing on the how to properly handle outliers and anomalies in datasets. There are two main approaches described in the book: using outlier-tolerant ML tools, or removing outliers before using standard tools. Balancing theoretical foundations with practical Python code, it provides all the necessary skills to enhance the accuracy, stability and reliability of ML models. Fundamentals of Robust Machine Learning readers will also find: A blend of robust statistics and machine learning principles Detailed discussion of a wide range of robust machine learning methodologies, from robust clustering, regression and classification, to neural networks and anomaly detection Python code with immediate application to data science problems Fundamentals of Robust Machine Learning is ideal for undergraduate or graduate students in data science, machine learning, and related fields, as well as for professionals in the field looking to enhance their understanding of building models in the presence of outliers.

  • Spar 10%
    av Miklas (University of Johannesburg Scholz
    1 713,-

  • Spar 11%
    av Marco (University of Milan Cremonini
    1 452,-

    Communicate the data that is powering our changing world with this essential text The advent of machine learning and neural networks in recent years, along with other technologies under the broader umbrella of 'artificial intelligence, ' has produced an explosion in Data Science research and applications. Data Visualization, which combines the technical knowledge of how to work with data and the visual and communication skills required to present it, is an integral part of this subject. The expansion of Data Science is already leading to greater demand for new approaches to Data Visualization, a process that promises only to grow. Data Visualization: Graphics, Dashboards, and Maps with R, Python, and Open Data offers a thorough overview of the key dimensions of this subject. Beginning with the fundamentals of data visualization with Python and R, two key environments for data science, the book proceeds to lay out a range of tools for data visualization and their applications in web dashboards, data science environments, graphics, maps, and more. With an eye towards remarkable recent progress in open-source systems and tools, this book offers a cutting-edge introduction to this rapidly growing area of research and technological development. Data Visualization readers will also find: Coverage suitable for anyone with a foundational knowledge of R and Python Detailed treatment of tools including the Ggplot2, Seaborn, and Altair libraries, Plotly/Dash, Shiny, and others Case studies accompanying each chapter, with full explanations for data operations and logic for each, based on Open Data from many different sources and of different formats Data Visualization is ideal for any student or professional looking to understand the working principles of this key field.

  • Spar 11%
    av Ali (University of Denver) Arabnya
    1 428,-

    Full-scope economic perspectives on planning, operations management, and maintenance of climate resilience building measures in power infrastructure The Economics of Climate Resilience in Electric Power Infrastructure sheds light on the engineering economics of climate adaptation in electric power infrastructure by covering the relevant decision-making processes involved in managing risk and resilience in these systems. The book offers a system-level perspective along with detailed modeling of the most pressing resilience issues, while also providing detailed numerical examples on small test systems throughout the text to help readers see the outcomes of models. The book starts with an introduction to risk management and the techno-economic considerations for resilience building measures in power systems. Next, economic concepts and mechanisms for managing climate risk in power systems are introduced. Afterward, an economic model for resilience investment in these systems against climate shocks is presented. The authors then discuss an economic asset management model for long-term resilience building in critical infrastructure assets. Subsequently, an economic model for operations management during disasters is proposed, followed by a model for post-disaster restoration. Written by a pair of distinguished thought leaders, the book explores other topics such as: Microgrid applications for decentralization, along with an economic model for resilience-oriented microgrid operations A deep defense framework for climate risk management in power systems, along with other factors influencing their operational and financial resilience Essential climate risk financing mechanisms and techno-economic factors in managing risk and resilience in the face of wildfires, heat waves, and hurricanes Steps for utility and infrastructure owners to recover from climate shocks and natural disasters, for the benefit of shareholders, ratepayers, and policymakers The Economics of Climate Resilience in Electric Power Infrastructure is an essential resource on the subject for industry practitioners, R&D engineers, infrastructure planners, and graduate students seeking to incorporate the economics of resilience with engineering solutions to streamline the success of climate adaptation measures in the power and energy industry.

  • Spar 11%
     
    1 368,-

    Authoritative and highly comprehensive guide on how emerging technologies can address various challenges in different sectors of smart cyber-physical power systems Smart Cyber-Physical Power Systems explores the transformative role of emerging technologies in addressing the multifaceted challenges within smart cyber-physical power systems. Employing cutting-edge techniques through artificial intelligence (AI), machine learning (ML), big data, blockchain, information theory, quantum computing, IoT, and beyond, this book offers insights into the integration, operation, and optimization of modern power systems, from design of distributed energy resources to stability, reliability, cybersecurity and control. To aid in reader comprehension, hundreds of figures and tables are included throughout. This book begins with an overview of cyber-physical power systems, including fundamentals, challenges, and solutions. It then moves on to explain the basic structure of traditional and smart cyber-physical power systems, their modeling, architecture, and other preliminaries, and how information flow has changed power system structures and presented modern power systems with new challenges. Diving deeper, further chapters meticulously discuss specific applications and case studies. Topics include the operation and control of microgrids, enhancing energy efficiency in smart buildings through IoT integration, and innovative home energy management systems powered by artificial neural networks. The book also ventures into cutting-edge research such as the application of deep learning algorithms for solving optimal power flow problems and the challenges in active distribution networks. With contributions from highly qualified members of the field, Smart Cyber-Physical Power Systems also discusses topics including: Innovative Energy Management and Smart Grids: Chapters cover a range of topics from global demand response strategies to the intricacies of smart city energy infrastructure as a cyber-physical system of systems, managing interconnected microgrid systems, integration of Internet of Energy and smart building technologies as well as the pivotal role of electric vehicles in modern energy ecosystems. Resilience and Security in Power Systems: Discussions on the resilience, reliability, and security of cyber-physical power systems, including cutting-edge solutions for cyber-resiliency, cyber-attack detection, anomaly mitigation, and privacy-preserving measures in modern power systems. Advanced Applications of AI and Machine Learning: Explore the application data science, artificial intelligence, machine learning and quantum computing in optimizing power system operations, solving optimal power flow, addressing protection challenges, enhancing energy trading, and forecasting with chapters dedicated to emerging technologies such as information theory, quantum computing, digital twins and reinforcement learning. Future Trends and Innovations: Delve into emerging technologies and future trends, including the transformative potential of augmented reality (AR), virtual reality (VR), and the Metaverse in modern power systems. Explore the role of blockchain in energy trading, the impact of advanced communications technology, and how development and embedded systems, DevOps, MLOps, and edge computing are revolutionizing the design, operation, and engagement with power systems. Smart Cyber-Physical Power Systems is an ideal resource on the subject for professors, researchers, and graduate students in electrical power engineering, smart grids, and energy fields, as well as professionals in R&D departments of companies and industries related to energy, smart homes/cities, and renewable energy resources. Welcome to the exploration of smart cyber-physical power systems (CPPSs), where challenges are met with innovative solutions, and the future of energy is shaped by the paradigms of AI/ML, big data, blockchain, IoT, quantum computing, information theory, edge computing, Metaverse, DevOps, and more.

  • Spar 10%
    av Stanley Trout
    1 587,-

  • Spar 12%
     
    2 238,-

    The book showcases the current state of the technology by providing an understanding of the anticorrosive and anti-biofouling effects of nanomaterials and nanocomposites under different environments; the chapters span a wide range of topics, reflecting the interdisciplinary nature of organic coatings and materials science. Nanomaterials and nanocomposite materials have been developed as corrosion inhibitors and are the most noble and effective alternatives to traditional organic corrosion inhibitors. Nanomaterials provide reasonably high anticorrosive activity in both aqueous and solution phases. A unified approach to this task is lacking, however, which highlights the role of all disciplines involved in the creation and use of corrosion protection coatings for metals. Fouling is the process of accumulating unwanted material that is mostly non-living and comprised of detritus and organic or inorganic compounds, or organisms, such as tiny viruses up to giant kelps. This book covers both the processes of biofouling and anti(bio)fouling, and the devices that stop the biofouling process. This book provides a missing synopsis by providing an understanding of the anticorrosive and anti-biofouling effects of nanomaterials and nanocomposites under different environments. It features an up-to-date picture of the quality and chemistry of a substrate surface, its proper preparation by conversion treatment, the function of resins and anticorrosive pigments in paints, and novel concepts for corrosion protection. Audience The book can be used as a standard reference for manufacturers of antifouling solutions, the shipping industry, oil and gas producers, aquaculture, and other industries using offshore structures. Researchers and engineers working in corrosion engineering, metal surface and coatings engineering, materials science, chemical engineering, and applied chemistry will find this book to be very useful.

  • Spar 11%
    av Keith Marchildon
    1 561,-

    In-depth and practical textbook resource on chemical engineering processes, ranging from fundamentals to advanced aspects Process and Facility Design for Chemical Engineers presents an extensive overview of the fundamental and advanced aspects of chemical engineering processes. Spanning 20 chapters, the book delves into various processes, equipment, and methodologies essential for modern chemical engineering, from basic principles to specific applications such as reactors, separations, and process integration. Each chapter systematically covers both theoretical concepts and practical applications, emphasizing process design, operational efficiency, environmental considerations, and safety. The book aims to equip chemical engineers with a robust toolkit for tackling diverse challenges in the industry, emphasizing innovation, sustainability, and the integration of new technologies. Unlike conventional texts that often focus primarily on established methods and theoretical fundamentals, this book actively explores innovative technologies and strategies to enhance efficiency and minimize environmental impact. Additionally, the book places significant emphasis on practical case studies and real-world applications, imbuing readers not only with theoretical knowledge but also with practical skills and an understanding of industry trends. The book covers: Creativity, choice, and decision-making in chemical engineering, emphasizing the artistic and imaginative aspects of process design Solids processes such as size reduction, granulation, particle measurement and classification, and the conveyance of solids Principles and methods employed to mix diverse materials such as miscible and immiscible liquids, gases with liquids, and solids with liquids or gases Critical aspects of heat exchange in chemical processes, focusing on the heating, cooling, and phase changes of various substances Estimation of process engineering hours With detailed discussions on process intensification and the latest developments in solvent and reactor technologies, and a focus on modern, sustainable practices alongside traditional engineering concepts, this book serves as a vital resource for students and professionals seeking to polish and hone their knowledge and practice in chemical engineering design.

  • Spar 10%
  • av Alexei (McGill University Morozov
    1 122,-

  • av University of Freiburg Uka & Fitim (Ludwig Maximilian University
    727,-

    Provides mental health professionals with an innovative framework for revolutionizing therapy, fostering holistic well-being, and enhancing the treatment of a wide range of mental disorders The Internal Cohesion Theory and Psychotherapy introduces readers to the fundamental principles, techniques, and transformative potential of an innovative approach to clinical mental health practice. Internal Cohesion Psychotherapy (ICP) is a holistic framework designed to help practitioners reshape their clients' connections with their past, present, and future experiences. Developed by Dr. Fitim Uka, a renowned scholar in psychotherapy research, policy, and practice, ICP integrates the best evidence-based knowledge of different approaches in the fields of psychology and psychotherapy. Rooted in Internal Cohesion Theory, ICP seeks to harmonize the intrapersonal, interpersonal, professional, and spiritual to create positive change in people's lives and support well-being. Step by step, Dr. Uka guides readers through each component of ICP--demonstrating how understanding the complexity of the therapeutic relationship can minimize the impact of adversity on clients and help to create efficient and effective treatment plans in a variety of treatment environments. Presenting a groundbreaking approach to address psychological challenges across temporal dimensions, The Internal Cohesion Theory and Psychotherapy: Describes the core principles, conceptual framework, and philosophical basis of Internal Cohesion Psychotherapy Presents the scientific and clinical rationale behind ICP while highlighting its evidence-based foundations Offer clear and concise guidelines for practitioners wanting to implement ICP in their practice Provides real-world insights into the key techniques used within the Internal Cohesion Psychotherapy framework Includes new evidence-based objectives and interventions, expanded and updated professional references, and an appendix of reflections and assessments of ICP Offering accessible and easy-to-implement treatment plan components, The Internal Cohesion Theory and Psychotherapy is an essential resource for all clinicians, researchers, social workers, therapists, psychologists, and policymakers devoted to improving individual and collective mental health worldwide.

  • av Olivier Bergeret
    655,-

    The definitive guide to leveraging AWS for generative AI GenAI on AWS: A Practical Approach to Building Generative AI Applications on AWS is an essential guide for anyone looking to dive into the world of generative AI with the power of Amazon Web Services (AWS). Crafted by a team of experienced cloud and software engineers, this book offers a direct path to developing innovative AI applications. It lays down a hands-on roadmap filled with actionable strategies, enabling you to write secure, efficient, and reliable generative AI applications utilizing the latest AI capabilities on AWS. This comprehensive guide starts with the basics, making it accessible to both novices and seasoned professionals. You'll explore the history of artificial intelligence, understand the fundamentals of machine learning, and get acquainted with deep learning concepts. It also demonstrates how to harness AWS's extensive suite of generative AI tools effectively. Through practical examples and detailed explanations, the book empowers you to bring your generative AI projects to life on the AWS platform. In the book, you'll: Gain invaluable insights from practicing cloud and software engineers on developing cutting-edge generative AI applications using AWS Discover beginner-friendly introductions to AI and machine learning, coupled with advanced techniques for leveraging AWS's AI tools Learn from a resource that's ideal for a broad audience, from technical professionals like cloud engineers and software developers to non-technical business leaders looking to innovate with AI Whether you're a cloud engineer, software developer, business leader, or simply an AI enthusiast, GenAI on AWS is your gateway to mastering generative AI development on AWS. Seize this opportunity for an enduring competitive advantage in the rapidly evolving field of AI. Embark on your journey to building practical, impactful AI applications by grabbing a copy today.

  • Spar 11%
    av Khalid W. (University of Baghdad Hameed
    1 730,-

    The book deals with the simulation and design of chemical, petrochemical, and petroleum industry processes using Aspen HYSYS. The book covers many chemical engineering topics including fluid flow, reactors, unit operation of heat and mass transfer, and control systems. The book includes highly interactive process flow diagram for building and navigating through large simulations.

  • av Nigel (Jorvik Food and Environmental Virology Ltd Cook
    1 225,-

    Enables readers to develop a practical understanding of food virology and its challenges Introduction to Food Virology presents a clear overview of the main principles and features of the field and provides information on many major foodborne viruses. Each virus is outlined with simple descriptions of its structure, morphology, and genomic identity, with information on how it is transmitted, what disease symptoms it can cause, and methods for detection and control. Written by a team of highly qualified international authors, Introduction to Food Virology includes information on: Potential emergence of new viral threats, highlighting the ongoing importance of food virology Enteric viruses, which have been known to cause occasional foodborne outbreaks, and viruses which may have the potential to become foodborne Duration of virus persistence in various foods and on various preparation surfaces How foodborne viruses may be eliminated or prevented from entering the food chain, with discussion of ongoing challenges International standards, with recommendations on how to optimally interpret the results of the current standard method Free of excessive technical detail and written for both specialists and non-specialists alike, Introduction to Food Virology is a valuable resource for food safety managers, regulators, students, food service personnel, and others involved or interested in the microbial safety of the food supply chain and its impact on public health.

  • av Graham G. (Newcastle University Dark
    424,-

    A practical guide to cancer medicine, ideal for preparing for rotations or enhancing clinical skills Oncology at a Glance, Second Edition demystifies the complexities of cancer biology and treatment for medical students and junior healthcare professionals. Designed as an accessible guide, this must-have resource consolidates essential information on cancer pathophysiology, investigation, and management into concise, easy-to-follow sections. Each two-page chapter blends clear text with intuitive diagrams, making it an invaluable reference for understanding individual cancers and broader oncological principles. With updated content, including emerging therapies, multidisciplinary team approaches, and palliative care, Oncology at a Glance bridges gaps in the often-fragmented exposure to oncology during clinical training. Real-world case studies and problem-solving exercises deepen comprehension, making it ideal for foundational learning or a quick refresher in clinical practice. With clear and comprehensive coverage presented in a succinct and efficient format, Oncology at a Glance: Covers foundational cancer biology, clinical management, and key human issues such as communication and palliative care Contains up-to-date content and new insights into subjects such as clinical trials and immunotherapy Presents real-world scenarios that enhance understanding and support problem-solving in oncology practice Provides key insights into the presentation, investigation, and management of prevalent cancer types Includes tips on treatment response assessment, managing side effects, and addressing oncological emergencies Developed with feedback from medical students to ensure relevance and clarity, Oncology at a Glance, Second Edition is an essential companion for undergraduate medical students, nursing students, junior doctors, and allied health professionals. It supports oncology modules in medicine, nursing, and pharmacy curricula, and serves as a quick-reference companion for chemotherapy nurses, oncology pharmacists, and clinical specialists.

  • av John (St. John's University DiMarco
    630,-

    Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and culture Provides the skills and knowledge required to apply critical media literacy analysis techniques in different fields Discusses the driving technologies, key people, convergence, and cultural instances of each mass communication media Covers the business and information disciplines of mass communication, including ethics and communication law Highlights the connection between communication technologies, culture, and careers in mass media Includes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.

  • av Rosemary (Purdue University Kilmer
    1 289,-

    The latest edition of the groundbreaking introduction to interior design Designing Interiors serves as a comprehensive overview of the basic knowledge required to become a professional interior designer. As the field of interior design evolves, education and practice continue to emphasize solid expertise in designing for people, their environments, and a better quality of life for all. This revised and updated Third Edition ushers in a new era of design for a new generation of interior designer students, with vital information on post pandemic design trends, additional coverage of sustainability, and key issues related to building codes. Design professors Rosemary and Otie Kilmer provide a complete design history that incorporates non-Western design and dynamic color illustrations that flesh out technical concepts. This third edition of Designing Interiors also includes: Space planning residential spaces post-pandemic Expanded sustainability guidance including Green Certification programs; WELL, FITWEL, Energy Star, and more Updated supplemental instructor resources and activities New interior photographs illustrating today's interior design projects Up to date information on "Interior Design as a Profession" post pandemic Intended primarily as an introduction to interior design at the college level, Designing Interiors, Third Edition can also be used in subsequent studio courses, and is an ideal resource for working professionals.

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