Bøker utgitt av John Wiley & Sons Inc

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:* Artificial Intelligence for marketing automation* Agile marketing* "Segments of one" marketing* Contextual technology* Facial recognition and voice tech for marketing* The future of Customer Experience (CX)* Transmedia storytelling* The "Whatever-Whenever-Wherever" service delivery* "Everything-As-A-Service" business model* Internet of Things and blockchain for marketing* Virtual and augmented reality marketing* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Influence action through data!This is not a book. It is a one-of-a-kind immersive learning experience through which you can become--or teach others to be--a powerful data storyteller.Let's practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data's foundational lessons, Let's practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes:* Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation* Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions* Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impactThe lessons and exercises found within this comprehensive guide will empower you to master--or develop in others--data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!

Revised edition of Beyond performance, 2011.

Develop faster with DevOpsDevOps embraces a culture of unifying the creation and distribution of technology in a way that allows for faster release cycles and more resource-efficient product updating. DevOps For Dummies provides a guidebook for those on the development or operations side in need of a primer on this way of working.Inside, DevOps evangelist Emily Freeman provides a roadmap for adopting the management and technology tools, as well as the culture changes, needed to dive head-first into DevOps.* Identify your organization's needs* Create a DevOps framework* Change your organizational structure* Manage projects in the DevOps worldDevOps For Dummies is essential reading for developers and operations professionals in the early stages of DevOps adoption.

Easy steps to practical databasesPeople who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills.This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases for information, and share knowledge in reports. In short, it's the book that holds all the secrets behind the mysteries of Access!* Build effective databases from the ground up* Simplify your data entry with forms and tables* Write queries that produce answers to your data questions* Simplify input with formsThere's no time like the present to get your hands on the insight that database beginners need to become Access gurus.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position.

The easy way to demystify the intimidating world of investing in the UK market Think investing is only for the super-rich? Think again! Packed with tons of expert advice, Investing For Dummies UK 4th edition shows you step-by-step how to make sound, sensible investment choices whatever your budget.

Suitable for cultivating gratitude as a way of life, this book explores evidence-based practices in a compelling and accessible way and provides a step-by-step guide to cultivating gratitude in their lives.

The world's largest and most profitable companies - including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola - have used Six Sigma to achieve breathtaking improvements in business performance. This title presents an easy way to understand and implement Six Sigma.

Poster for The Five Dysfunctions of a Team.

The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design.

Take charge and engage your enterprise in a Lean transformation Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed.

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

Many people are mortified by their flirting skills and get flustered when dealing with people they're attracted to. This easy-to-follow manual to mastering the art of flirting offers indispensable advice on working the dating scene and reinvigorating your love life.

Taps into the minds of today's trading superstars to reveal the secrets of their astonishing successIn these absorbing interviews with star performers in the financial markets, Schwager humanizes the mechanics and psychology behind the trading world in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics.You may not know their names, but they are the trading elite--a select group of super-money makers whose trading prowess has become the stuff of legend. They are speculators in everything from stocks and bonds to options and commodity futures who make millions--often in a matter of hours--and leave their peers in the dust. In this enthralling sequel to his international bestseller, Market Wizards, Jack Schwager interviews these stars, asking the questions that everyone with an interest in the financial markets would love know the answers to and receiving the kind of frank, occasionally bewildering answers that make this book as much a page-turner as its predecessor.* Interviews with spectacular winners across the full spectrum of financial markets, revealing how they do it and what, personally, separates them from the herd* Superstar traders describe the financial strategies behind their phenomenal successes, as well as the painfully instructive lessons learned from their worst losses* Reveals that, despite their various quirks and differences, all the biggest winners rank diligent research, self-confidence, a specific plan and the courage to cut losses as the keys to winning big* Throughout, Schwager provides valuable insight and analysis to help put interviewees responses into perspective, and he provides a technical basics primer at the end of the book

A field manual for the gold standard in leadership development booksThe world's best leaders consciously reflect on their own behaviors and choices in an effort to continuously better themselves.In the thoroughly revised and updated Fourth Edition of The Leadership Challenge Workbook, renowned leadership educators James M. Kouzes and Barry Z. Posner deliver their latest update to one of the world's bestselling works on leading others in organizational settings. You'll find practical guidance on how to apply the insights from The Leadership Challenge to your daily life, as well as hands-on tips for communicating your vision, strengthening workplace commitment, building employee trust, and maintaining worker satisfaction.Based on the insights of the Seventh Edition of James Kouzes and Barry Posner's The Leadership Challenge, the hands-on experience of the Workbook engages you to examine and improve your ability to put into action The Five Practices of Exemplary Leadership(r). The revised Fourth Edition of The Leadership Challenge Workbook will help leaders in every organization to make extraordinary things happen.

A developer's resource to learning one of the most-used scripting languagesJavaScript All-in-One For Dummies saves you shelf space by offering a complete introduction to JavaScript and how it's used in the real world. This book serves up JavaScript coding basics before diving into the tools, libraries, frameworks, and runtime environments new and experienced coders need to know. Start by learning the basics of JavaScript and progress through the techniques and tools used by professional JavaScript developers, even if you've never written code before. You also get the details of today's hottest libraries and frameworks--React.js, Vue.js, Svelte, and Node.js.* Learn the basics of web and application development with the JavaScript language* Grasp the similarities and differences between React.js, Vue.js, and Svelte* Discover how to write server-side JavaScript and how to access databases with Node.js* Gain a highly marketable skill, with one of the most popular coding languages* Launch or further your career as a coder with easy-to-follow instruction* This is the go-to Dummies guide for future and current coders who need an all-inclusive guide JavaScript.This is the go-to Dummies guide for future and current coders who need an all-inclusive guide to the world of JavaScript.

The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in 40 languages, and is used in 250 business schools around the world. The Strategyzer Box Set captures, in stunning 4-color visuals, the most important ideas and tools every leader needs to drive growth in the modern business world. If your mission involves leading people and teams, transforming business models, innovating products and services, testing exciting but risky new ideas, or leading your organization through a world full of chaos, competition, and change, The Strategyzer Box Set is the most valuable, highest-ROI advisor you will ever consult. Packaged in a sophisticated and subtly-designed box, the five-volume set is an attractive complement to any leader‿s desk or office, and a gift that communicates the highest respect. The Strategyzer Box Set includes: The Invincible Company explains how to reinvent your organization and make it last ‿ with inspiration from the world's best business models. High-Impact Tools for Teams describes powerful tools for aligning your people around a mission, getting accountability and delivering results in fast-paced, uncertain and complex projects. Testing Business Ideas explains how to increase the success of any venture through rapid experimentation. Value Proposition Design helps you tackle a core challenge of every business ‿ creating compelling products and services customers want to buy. Business Model Generation teaches you how to systematically understand, design and differentiate your business model.

Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to turn those hard-earned dollars into a successful and diversified portfolio.

Say cheese! Explore this beginner-friendly guide to digital photography with the Nikon Z fc cameraWith a design that looks like an old-school film camera, the Nikon Z fc makes photographers want to grab this very-modern model off the shelf and start taking photos. But if you really want to set your pictures apart from the average snapshot, you need Nikon Z fc For Dummies.This book takes you on a comprehensive and user-friendly tour of the Nikon Z fc camera, its settings, and all of its automatic and manual options. You'll learn how to control exposure, take advantage of advanced focusing options, fix color problems, and get the best image quality.You'll also get:* Accessible instruction on tried and tested photography techniques* Instruction on how to adjust color and exposure settings* Strategies for when to use your camera's auto options to when to take full control of settingsIdeal for anyone who wants to get the most out of their Nikon Z fc camera, Nikon Z fc For Dummies covers the photography basics you need to understand to take fantastic pictures along with how to apply those techniques to the Nikon Z fc.

Excel is the most sophisticated spreadsheet program available, making it easy for you to create a variety of analyses and calculations for personal and professional use. However, this program is much more than just an electronic version of an accountant's green sheet, and mastering even the most basic functions can be a challenge.

Score your highest in corporate finance The math, formulas, and problems associated with corporate finance can be daunting to the uninitiated.

Grasp biochemistry basics, apply the science, and ace your exams Are you baffled by biochemistry? If so here's the good news ? you don't have to stay that way! Biochemistry For Dummies shows you how to get a handle on biochemistry, apply the science, raise your grades, and prepare yourself to ace any standardized test.

An effective and practical study aid to the new OCP Java SE 17 Developer certification examIn the OCP Oracle Certified Professional Java SE 17 Developer Study Guide: Exam 1Z0-829, you'll find accessible and essential test prep material for the in-demand and practical OCP Java SE 17 Developer certification. Providing comprehensive coverage of all OCP Java SE 17 exam objectives and competencies, the Study Guide offers you access to all the skills and knowledge you'll need to succeed on the test and in the field as a new or experienced Java developer.This book provides material on records, sealed classes, text blocks, dates, streams, controlling program flow, using the Java object-oriented approach, handling exceptions, working with arrays and collections, and more. You'll also get:* Intuitively organized information that aligns with the competencies tested on the exam and those required by real-world Java developers* Opportunities to practice and develop skills that remain in high demand in the IT industry* Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key termsPerfect for anyone prepping for the brand-new OCP Java SE 17 credential, OCP Oracle Certified Professional Java SE 17 Developer Study Guide: Exam 1Z0-829 is also a can't-miss reference for practicing and aspiring Java developers seeking to learn or reinforce their foundational skills in Java programming and improve their performance on the job.

When it comes to boosting your portfolio, you've got options!Looking for a new way to flex your investing muscle? Look no further! Options Trading For Dummies offers trusted guidance for anyone ready to jump into the versatile, rewarding world of stock options. And just what are your options options? This book breaks down the most common types of options contracts, helping you select the right strategy for your needs. Learn all about the risk-reward structure of options trading and reduce your risk through smart mixing and matching.Today's markets are more topsy turvy than ever before, but there is also more potential for everyday investors like you to profit, regardless of economic conditions. Options are great for broadening your retirement portfolio or earning a little extra scratch through shorter-term positions. Options Trading For Dummies is your plain-English resource for learning how!* Demystify the world of options contracts and how to trade them, including index, equity, and ETF options* Use technical analysis to create a solid trading strategy that limits your risk* Protect your assets and avoid the pitfalls common to first-time options traders* Learn about covered calls, butterfly positions, and other techniques that can enhance your gainsThinking of trading options, but not sure where to start? This latest edition of Options Trading For Dummies provides you with step-by-step advice for boosting your income under today's market conditions.

Banish math anxiety and give students of all ages a clear roadmap to success Mathematical Mindsets provides practical strategies and activities to help teachers and parents show all children, even those who are convinced that they are bad at math, that they can enjoy and succeed in math.