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Offers an introduction to research methods in psychology. This guide includes coverage of qualitative and quantitative research methods, including surveys, case studies, laboratory observations, tests and experiments. It presents the methodologies and techniques used in psychology research.

Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals.

The ultimate hands-on guide to IT security and proactive defense The Network Security Test Lab is a hands-on, step-by-step guide to ultimate IT security implementation.

An investor's crucial guide to the changing face of Saudi Arabian business Business and Entrepreneurship in Saudi Arabia is an essential reference guide, informing investors on the key issues that define how business will be done as the nation's family-owned businesses change hands. Supported by the U.S.

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.

Emergency Triage: Telephone Triage and Advice complements the highly successful Emergency Triage. The algorithms are rooted in the Manchester Triage System (MTS), which is used in hospitals around the world and which is acknowledged as an effective means of clinical prioritisation.

Your own in-house legal advisor at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you're starting and running your own business.

An examination of the theories and writings of Richard Dawkins by a world-renowned expert on the relation of science and religion. It includes in-depth analysis of Dawkins' landmark treatise The God Delusion (2006). It tackles Dawkins' hostile and controversial views on religion, and examines the religious implications of his scientific ideas.

The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich and Tomassia's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data structures.

Unite the science of sound and the principles of design to enhance any space Architectural Acoustics Illustrated translates the quantitative and qualitative content of acoustics into the graphic language of architecture.

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.

Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing tools, but also one of the most popular.

What differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? This book deals with these questions.

Explore the fascinating history of Scotland in an easy-to-read guide Want to discover how a small country on the edge of Northern Europe packs an almighty historical punch? Scottish History For Dummies is your guide to the story of Scotland and its place within the historical narratives of Britain, Europe and the rest of the world.

Get rid of GERD for good Is your heartburn making you dread meal times? No matter how delicious a feast is before you, the prospect of that burning pain, nausea, and even vomiting can be enough to make you turn away.

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use.

Trend trading lets the market do the work for you Is your portfolio doing all it should? Are you looking for a market-focused way to increase returns? Try your hand at trend trading. Instead of analyzing the performance of a company, analyze the performance of the market as a whole.

The Upstream and Downstream Industrial Biotechnology 3 Volume Bundle consists of the following two key references: Upstream Industrial Biotechnology, 2 Volume Set, and

Balancing both technical proficiency and ethical sensibility, Accounting Ethics provides a decision model approach to accounting, aiding both student comprehension and supporting the instructor in emphasizing the key elements of the decision process that shapes the technically and ethically competent professional accountant.

Uncover hidden patterns of data and respond with countermeasures Security professionals need all the tools at their disposal to increase their visibility in order to prevent security breaches and attacks. This careful guide explores two of the most powerful ? data analysis and visualization.

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.

Winner of the 2014 Amsterdamska Award by the European Association for the Study of Science and Technology! Arguing that disasters configure the political in new ways, this collection provides a truly international insight into how they can help us to understand the materiality and the pragmatics of politics.

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies.

Over the last decade or so, the widespread adoption of digital techniques have greatly expanded the possibilities of applying ornament in design. As well as looking at the c topic of ornament, the book reflects on what is currently happening in the light of current theoretical and historical research.

This fully illustrated reference book gives an easy-to-understand introduction to compliant mechanisms, offering inspiration and guidance to those interested in using compliant mechanisms in their designs.

The first European edition of Francis DK Ching s classic visual guide to the basics of building construction. For nearly four decades, the US publication Building Construction Illustrated has offered an outstanding introduction to the principles of building construction.

Pulls together an amazing array of scientific findings and practical guidelines that will be invaluable for academic leaders looking to improve themselves and their institutions. It brings hope for leadership in higher education by emphasizing the importance of a positive approach that empowers and inspires others.

This revised and updated edition of the bestseller provides a complete library of dimensional modeling techniques, the most comprehensive collection ever written.

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

Start getting great photos with your Canon EOS 70D right away The Canon EOS 70D features upgraded focusing technology, a 20. 2 megapixel sensor, and faster frame-per-second shooting.