Bøker utgitt av John Wiley & Sons Inc

Retrain your thinking and your life with these simple, scientifically proven techniques!Cognitive behavioral therapy, or CBT for short, is often cited as the gold standard of psychotherapy. Its techniques allow you to identify the negative thought processes that hold you back and exchange them for new, productive ones that can change your life. Increasingly popular among healthcare professionals, the CBT approach can be used by anyone to overcome common problems ranging from depression or anxiety to more complex disorders like OCD, PTSD and addiction. CBT can also be used to simply developing a healthier, more productive outlook on life.This book shows you how you can easily incorporate the techniques of CBT into your day-to-day life and produce tangible results.. You'll learn how to take your negative thoughts to boot camp and retrain them, establishing new habits that tackle your toxic thoughts and retool your awareness, allowing you be free of the weight of past negative thinking biases.* Move on: take a fresh look at your past and maybe even overcome it* Mellow out: relax yourself through techniques that reduce anger and stress* Lighten up: read practical advice on healthy attitudes for living and ways to nourish optimism* Look again: discover how to overcome low self-esteem and body image issuesWhatever the issue, don't let your negative thoughts have the last say--buy a copy of Cognitive Behavioral Therapy for Dummies and start developing your new outlook on life today!

Demystifies the academic career path with practical adviceWith the number of people being awarded PhDs growing far more rapidly than the supply of academic jobs, those at an early-career stage must think strategically in order to be competitive and successful.Navigating an Academic Career: A Brief Guide for PhD students, Post docs, and New Faculty is a concise and conversational manual that guides readers through starting their academic journey, surviving the demands of their first academic position, and thriving in academia and beyond.Volume highlights include:* Firsthand perspective on the characteristics of a successful academic* Guidance on interviewing, negotiating, branding, and other essential soft skills* Tips for effective time management and writing high-impact research papers* Insights into developing leadership skills and mentoring othersThe American Geophysical Union promotes discovery in Earth and space science for the benefit of humanity. Its publications disseminate scientific knowledge and provide resources for researchers, students, and professionals.

Improve balance, flexibility, and overall well-beingYoga is a terrific way to stay fit and improve mental clarity, balance, agility, and flexibility. Written by the founding president of the International Association of Yoga Therapists, this book takes the guesswork out of starting or continuing yoga at 50 and beyond. You'll learn how to adapt stances and breathing to your changing body to reap the benefits of this ancient practice and use it to calm your mind and body--one pose at a time.* Discover step-by-step instructions for more than 45 poses* Relieve stress* Leverage your breathing* Target weak spots, avoid injury, and deal with pain and chronic conditions* Discover yoga apps and videos

Your logical, linear guide to the fundamentals of data science programmingData science is exploding--in a good way--with a forecast of 1.7 megabytes of new information created every second for each human being on the planet by 2020 and 11.5 million job openings by 2026. It clearly pays dividends to be in the know. This friendly guide charts a path through the fundamentals of data science and then delves into the actual work: linear regression, logical regression, machine learning, neural networks, recommender engines, and cross-validation of models.Data Science Programming All-In-One For Dummies is a compilation of the key data science, machine learning, and deep learning programming languages: Python and R. It helps you decide which programming languages are best for specific data science needs. It also gives you the guidelines to build your own projects to solve problems in real time.* Get grounded: the ideal start for new data professionals* What lies ahead: learn about specific areas that data is transforming* Be meaningful: find out how to tell your data story* See clearly: pick up the art of visualizationWhether you're a beginning student or already mid-career, get your copy now and add even more meaning to your life--and everyone else's!

The first step in making your ideas a realitySketchUp offers a vast array of tools that help you get your building, woodworking, and design plans out of your head and into a real model. Even if you've never dabbled in the software, SketchUp All-in-One For Dummies makes it easy to get started as quickly as the ideas pop into your head!Providing real-world insight from top SketchUp insiders, these six-books-in-one teach you how to tackle the basics of the program and apply those skills to real-world projects. You'll discover the basics of modeling as they apply to either free or paid versions of SketchUp before diving into creating models to use for making objects, constructing buildings, or redesigning interiors.* Navigate the SketchUp product mix* Get familiar with the basics of modeling* View and share your models* Make your architecture, interior design, and woodworking dreams a realityYou have tons of great ideas--and now you can harness this powerful software to bring them to life.

This revised second edition presents 15 years of data on Virtual Distance metrics and their predictive impact on organizational success factors shedding new light on how to correct for communication challenges that often show up as a foggy set of digital disconnects where the vitality of the virtual workforce often gets lost in transmission.This still-evolving Digital Age conundrum continues to present new complications. The rise of remote work which rests on an increasing reliance on electronic communication and the overall growth of virtual interactions has led to the escalation of a phenomenon called Virtual Distance. Virtual Distance, which influences our behavior through three components Physical Distance, Operational Distance, and Affinity Distance affects not only how we relate to others thousands of miles away but even to co-workers sitting right next to each other! Perhaps even more problematic, Virtual Distance causes measureable malfunctions in teamwork, innovation, leader effectiveness and overall performance.But it doesn't have to be this way.The Power of Virtual Distance offers specific, proven and predictable solutions that can reverse these trends and turn Virtual Distance into a unification strategy to capture untapped competitive advantage.Surprised?The Power of Virtual Distance, 2nd Edition is a must-read for leadership who want to understand the true and quantifiable costs of the virtual workplace. For the first time ever, readers can take the guesswork out of managing the virtual workforce by applying a mathematical approach derived from the extensive Virtual Distance data set: The Virtual Distance Ratio. The Virtual Distance Ratio can precisely pinpoint the particular impacts of Virtual Distance on the organization's critical success factors. Beyond business metrics, Virtual Distance solutions also detail ways to restore meaningfulness and well-being into people's experience of work, enhancing life lived in the Digital Age. The Power of Virtual Distance reveals an updated set of data, including the first award-winning analysis, collected from an extended range of executives to individual contributors, that represent situations and solutions in more than 36 industries in 55 countries across the globe. Readers will get a "first look" at the data and its revelations on how to be less isolated and more integrated.Helping managers globally, this book:* Offers new, real-world case studies and a chance for readers to participate in thought experiments to help with personal performance, group synergy and by extension, relationship dynamics of all kinds* Demonstrates (with statistically significant trend analyses) that Virtual Distance is growing at exponential rates in every corner of communities worldwide* Offers expert advice on how to manage the "unintended human consequences" of today's digital technologiesCompanies that successfully harness the power of Virtual Distance demonstrate better performance. The second edition of The Power of Virtual Distance is a valuable, one-of-a-kind resource for everyone - from the C-suite to human resource professionals; from divisional leaders to project managers. Everyone in the organization can benefit by discovering how to improve financials, innovation, trust, employee engagement, satisfaction, organizational citizenship and other key performance indicators. And perhaps best of all, by following the prescriptions on how to reduce Virtual Distance, the entire workforce will have the tools they need to bring about a revival of meaning, purpose and an enlivened sense of "humanhood" back into everyday work and everyday life.

Inform and improve your practice with this comprehensive resource on cannabis use and abuseA Practitioner's Guide to Cannabis expertly cuts through the political and cultural noise surrounding cannabis use and provides a relevant, timely, and agnostic analysis of cannabis use and abuse.Incisive and insightful, this book assists behavioral health practitioners to increase their skills in screening, assessment, and intervention while helping them to adopt evidence-based practices. Health care providers will come to rely on this comprehensive resource to understand the risks of cannabis use and to provide a set of intervention strategies effective in a variety of settings.The book covers topics crucial for understanding the work of behavioral health and health practitioners dealing with cannabis issues, including:* the complexities of cannabis science* our cultural interpretations of the use of cannabis* the risks involved with cannabis use* effective interventions* patients' expressions of their own "biopsychosocial" experienceThe book is perfect for social workers, psychologists, professional counselors, alcohol/drug counselors, and providers of health care, including physicians, nurses, and physician's assistants.

Broad coverage of digital product creation, from design to manufacture and process optimizationThis book addresses the need to provide up-to-date coverage of current CAD/CAM usage and implementation. It covers, in one source, the entire design-to-manufacture process, reflecting the industry trend to further integrate CAD and CAM into a single, unified process. It also updates the computer aided design theory and methods in modern manufacturing systems and examines the most advanced computer-aided tools used in digital manufacturing.Computer Aided Design and Manufacturing consists of three parts. The first part on Computer Aided Design (CAD) offers the chapters on Geometric Modelling; Knowledge Based Engineering; Platforming Technology; Reverse Engineering; and Motion Simulation. The second part on Computer Aided Manufacturing (CAM) covers Group Technology and Cellular Manufacturing; Computer Aided Fixture Design; Computer Aided Manufacturing; Simulation of Manufacturing Processes; and Computer Aided Design of Tools, Dies and Molds (TDM). The final part includes the chapters on Digital Manufacturing; Additive Manufacturing; and Design for Sustainability. The book is also featured for* being uniquely structured to classify and align engineering disciplines and computer aided technologies from the perspective of the design needs in whole product life cycles,* utilizing a comprehensive Solidworks package (add-ins, toolbox, and library) to showcase the most critical functionalities of modern computer aided tools, and* presenting real-world design projects and case studies so that readers can gain CAD and CAM problem-solving skills upon the CAD/CAM theory.Computer Aided Design and Manufacturing is an ideal textbook for undergraduate and graduate students in mechanical engineering, manufacturing engineering, and industrial engineering. It can also be used as a technical reference for researchers and engineers in mechanical and manufacturing engineering or computer-aided technologies.

Introduces readers to the chemical biology of plant biostimulantsThis book brings together different aspects of biostimulants, providing an overview of the variety of materials exploited as biostimulants, their biological activity, and agricultural applications. As different groups of biostimulants display different bioactivity and specificity, advances in biostimulant research is illustrated by different examples of biostimulants, such as humic substance, seaweed extracts, and substances with hormone-like activities. The book also reports on methods used to screen for new biostimulant compounds by exploring natural sources.Combining the expertise of internationally-renowned scientists and entrepreneurs in the area of biostimulants and biofertilisers, The Chemical Biology of Plant Biostimulants offers in-depth chapters that look at: agricultural functions and action mechanisms of plant biostimulants (PBs); plant biostimulants from seaweed; seaweed carbohydrates; and the possible role for electron shuttling capacity in elicitation of PB activity of humic substances on plant growth enhancement. The subject of auxins is covered next, followed closely by a chapter on plant biostimulants in vermicomposts. Other topics include: exploring natural resources for biostimulants; the impact of biostimulants on whole plant and cellular levels; the impact of PBs on molecular level; and the use of use of plant metabolites to mitigate stress effects in crops.* Provides an insightful introduction to the subject of biostimulants* Discusses biostimulant modes of actions* Covers microbial biostimulatory activities and biostimulant application strategies* Offers unique and varied perspectives on the subject by a team of international contributors* Features summaries of publications on biostimulants and biostimulant activityThe Chemical Biology of Plant Biostimulants will appeal to a wide range of readers, including scientists and agricultural practitioners looking for more knowledge about the development and application of biostimulants.

Tackling one of the most controversial subjects of our time, one of the world's foremost environmental and petroleum engineers explores the potential causes and ramifications of global climate change. For too many years climate change (also referred to as global warming) has been assigned predominantly to the emissions of carbon dioxide through the combustion of fossil fuels. It must never be forgotten or ignored, however, that the Earth has been constantly changing since its formation and has gone through different eras like glaciations, among others. These changes need thousands of years to be made visible, and are likely still continuing, given the increase in the average temperature of the Earth since the pre-industrial period (provided that the measurements of past climatic temperatures are accurate and beyond reproach). It follows that the warming trend that has occurred over the past 100 years is very likely to have some origins in natural events as well as in human activity. The precise contributions of natural effects and anthropogenic effects on the climate are not known, but it is accurate to conclude that many factors continue to influence climate. Whether or not human activities have become a dominant force in the changing climate and are responsible for most of the warming observed is still open to question. When studying the climate system of the Earth, an area of common confusion is whether climate scientists agree or disagree as to whether or not climate change is happening, or if it is happening, whether or not humans are the primary cause. There are a variety of reasons for this, but a majority of scientists who study climate and publish in peer-reviewed journals agree that human activity is causing the warming of the Earth. The purpose of this book is to weigh all of these various data points and, in a scientific and unemotional way, arrive at likely conclusions regarding global climate change. Whether human activity is the main driver behind our current changes in climate, one thing is certain: Climate change is happening, and we all need to make informed, rather than emotional, decisions. This breakthrough new volume: Lays the groundwork for understanding the potential causes of global climate change Offers a thorough and comprehensive description of the Earth's climate system, from geological, topographical, atmospheric, and other points of view Thoroughly covers the history of global climate changes, from the Earth's beginnings to the present time, giving the reader a full view of the Earth's climatic past Deconstructs myths that are prevalent and deeply rooted in current thought and reconstructs logical solutions Is a valuable resource for engineers, scientists, and students

A shocking statistic in education reveals that 70% of K-12 teachers work under chronic stress. This revolutionary new book explains how removing stress from the classroom holds the key to improving education. The book also explains what administrators, teachers, parents, and communities can do to help accomplish a stress-free classroom.For years, the expert voices said "disengagement" was the crucial issue behind poor educational environments and results. Naturally, only massive reform could fix it. But what if the enormous restructuring and expenditures attacked the wrong problem?MindShift, an organization that reframes tired and clogged conversations, pushed the old conclusions off the table and started fresh. They gathered diverse leaders in education, leadership, neuroscience, architecture, and wellness in working forums around the nation. These pivotal meetings produced WHOLE, a game-changing approach to education. This book captures the story and details of how the system can be remade for real and lasting benefits to everyone.With the authors' expertise, the book exposes the exhausted and antiquated thinking that led to the present crisis. But, WHOLE also proposes a new era of disruptive change that can produce happier, healthier, and more successful education for the 21st century. The book introduces the outliers, tells the stories, and presents the roadmaps to:* Why teachers should be seen as high-performance athletes, requiring time for recovery and preparation* How schools can become "field hospitals," combining learning with healing* Why space matters, how redesigning and refurnishing schools can eliminate stress and produce learning environments that are more open and inviting* Ways to properly integrate schools within communities, building honest relationships, increasing social capital, and achieving transparency that increases successPacked with real-life examples, new research, and solutions that you can introduce to your own schools, students, and communities, WHOLE shows us how to move schools from the age of stress and insecurity to an age of true educational flourishing.

Everything you need to take care of your feline friendCats are the purrfect pets: they're relatively easy to care for, a blast to play with, and sure to win the heart of every member of your family with their loving nature--and sometimes sassy demeanor!Cats For Dummies gives you expert insight into everything from cat behavior to what makes each type of feline unique. With this easy-to-understand guide, you'll be able to tackle those tough cat-astrophes from dealing with problem behaviors like scratching the furniture and missing the litter box--all while learning to understand what your cat is trying to tell you.* Happily bring a cat or kitten into your life* Keep your new four-legged family member comfortable and safe* Live a happy feline-friendly life* Keep your cat in prime healthWhether you're looking to get your first kitten or adopt a senior cat, this book covers all the basics of feline cat care.

Diversity and Inclusion to build better products from the front lines at GoogleEstablishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.* Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.* Understand the research the Product Inclusion team drove to back up their practices* Learn the "ABCs of Product Inclusion" to build inclusion into your organization's culture* Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.* Read case studies to see how product inclusion works across industries and learn what doesn't work.Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

This book is organized into 12 important chapters that focus on the progress made by metal-based drugs as anticancer, antibacterial, antiviral, anti-inflammatory, and anti-neurodegenerative agents, as well as highlights the application areas of newly discovered metallodrugs. It can prove beneficial for researchers, investigators and scientists whose work involves inorganic and coordination chemistry, medical science, pharmacy, biotechnology and biomedical engineering.

In view of their promising biological and pharmaceutical activities, natural product inspired and heterocyclic compounds have recently gained a reputation in the field of medicinal chemistry. Over the past decades, intensive research efforts have been ongoing to understand the synthesis, biochemistry and engineering involved in their preparation and action mechanisms.Several novel natural product derivatives, heterocyclic and other synthetic compounds, have been reported to have shown interesting biological activities including anticancer, antimicrobial, anti-inflammatory, anti-glycemic, anti-allergy and antiviral etc.Chemistry of Biologically Potent Natural Products and Synthetic Compounds provides up-to-date information on new developments and most recent medicinal applications of the natural products and derivatives, as well as the chemistry and synthesis of heterocyclic and other related compounds.

Links theory and practice for investment professionals and portfolio managers, demonstrating why some portfolios consistently perform better than othersInvesting well, like any other business, depends on competitive advantage. Some portfolios reliably generate greater returns than others because they simply are better positioned to benefit from strengths and avoid weaknesses. Building and using competitive advantage becomes central to the daily work of the best mutual funds, hedge funds, banks, insurers and virtually every other type of portfolio. But competitive advantage commonly is overlooked in most written work for investment professionals. The literature often varies between abstract formal treatments and pragmatic workbooks with little in between. Competitive Advantage in Investing fills the gap by integrating modern portfolio theory with actual practice in one comprehensive volume.This innovative book guides investment professionals on building and sustaining competitive advantage and helps policymakers and researchers apply theory in a wide range of practical settings. Author Steven Abrahams--Senior Managing Director at Amherst Pierpont Securities and former Adjunct Professor of Finance and Economics at Columbia Business School--draws from his experience in both academic theory and real-life strategic investing to bridge the two worlds. This valuable resource:* Connects the formal literature on investing to the actual work of most institutional portfolio managers* Examines core strengths and weaknesses that drive portfolio behavior at mutual and hedge funds, banks and insurers, at other institutions and for individuals* Demonstrates how linking portfolio theory and practice can increase competitive advantage* Offers a robust description of investing, markets, and asset valueCompetitive Advantage in Investing: Building Winning Professional Portfolios is a must-have book for any investment professional, policymaker, or researcher.

Learn to deploy proven cryptographic tools in your applications and servicesCryptography is, quite simply, what makes security and privacy in the digital world possible. Tech professionals, including programmers, IT admins, and security analysts, need to understand how cryptography works to protect users, data, and assets. Implementing Cryptography Using Python will teach you the essentials, so you can apply proven cryptographic tools to secure your applications and systems. Because this book uses Python, an easily accessible language that has become one of the standards for cryptography implementation, you'll be able to quickly learn how to secure applications and data of all kinds.In this easy-to-read guide, well-known cybersecurity expert Shannon Bray walks you through creating secure communications in public channels using public-key cryptography. You'll also explore methods of authenticating messages to ensure that they haven't been tampered with in transit. Finally, you'll learn how to use digital signatures to let others verify the messages sent through your services.* Learn how to implement proven cryptographic tools, using easy-to-understand examples written in Python* Discover the history of cryptography and understand its critical importance in today's digital communication systems* Work through real-world examples to understand the pros and cons of various authentication methods* Protect your end-users and ensure that your applications and systems are using up-to-date cryptography

How you give matters. Discover philanthropic strategies for creating transformational change.Whether you regularly donate to charity, run a small family foundation, or are responsible for millions of dollars in grants, you are a philanthropist. Delusional Altruism: Why Philanthropists Fail To Achieve Change and What They Can Do To Transform Giving looks at how you can create transformational change. It reminds us that how we give is as important as the amount we give. The author describes common practices that hinder transformational change and explains how to avoid them, ensuring that your gifts help create the impact you seek.Delusional Altruism--a set of all-too-common errors in philanthropic strategy--can derail a program of giving and result in a loss of efficiency and effectiveness. This book asks philanthropists and charitable organizations to consider whether they have fallen under the spell of Delusional Altruism. Are you cutting out impactful giving in order to save money or avoid uncertainty? Is your philanthropic approach unnecessarily restricted by traditional thinking? This book will help you answer these questions and determine how you can achieve better outcomes through the process of Transformational Giving.* Ask questions that spur learning and fuel innovation* Believe that investment in yourself and your operation is important* Increase the speed of your actions to increase the impact of your giving* Give in ways that create lasting, sustainable change* Follow strategies to make your philanthropy unstoppableAlthough enhanced opportunities for philanthropic giving are on the horizon, changes to philanthropic practice are needed to prevent this philanthropy boom from becoming under-leveraged. Implementing updated approaches now can lead to positive change for the future. Read Delusional Altruism to learn how you can transform reality with strategic giving.

Beat the market by using Psychological Analysis for investing and trading under any conditionsConventional wisdom tells us that people are rational and make rational decisions with their money. But that's simply not true considering most people fail to beat the market. Conventional wisdom also tells us that there are two primary ways to approach the market: technical and fundamental analysis. Again, that is not true because if it were--everyone would be rich. Think about it, how many times have you seen stocks with poor fundamentals go up, or stocks with great technicals go down? It's obvious that something is missing. Author Adam Sarhan, Founder and CEO of 50 Park Investments, developed a new approach, titled, Psychological Analysis (PA). Coined by the author, the term teaches you how to make rational, not emotional, decisions with your money and shows you how to analyze both the individual and collective market mindset at a particular time based on the behavior and decision-making of people in the real-world. Psychological Analysis is designed to tip the odds of success in your favor.After studying every major economic and market cycle going back to the 3rd century, the author explains that human nature is the one constant and tells you what actually drives markets. Psychological Analysis is responsible for major and minor market moves today, tomorrow, and all throughout history. Adam shows you that there are more factors that influence price than just fundamental or technical analysis and how to bring out the smart money superhero inside you. This invaluable guide helps you:* Make rational, not emotional, decisions with your money--especially when you are under pressure* Understand the psyche of the market so you can learn how to join the Smart Money Circle and consistently take money out* Generate above average returns in all market environments* Incorporate Psychological Analysis into your overall trading and investing strategy so you can make smarter decisions on and off Wall StreetPsychological Analysis: How to Outsmart the Market One Trade at a Time is a must-have resource for traders, investors, finance professionals, and anyone who wants to profit regardless of market conditions.

Provides a foundation in classical parametric methods of regression and classification essential for pursuing advanced topics in predictive analytics and statistical learningThis book covers a broad range of topics in parametric regression and classification including multiple regression, logistic regression (binary and multinomial), discriminant analysis, Bayesian classification, generalized linear models and Cox regression for survival data. The book also gives brief introductions to some modern computer-intensive methods such as classification and regression trees (CART), neural networks and support vector machines.The book is organized so that it can be used by both advanced undergraduate or masters students with applied interests and by doctoral students who also want to learn the underlying theory. This is done by devoting the main body of the text of each chapter with basic statistical methodology illustrated by real data examples. Derivations, proofs and extensions are relegated to the Technical Notes section of each chapter, Exercises are also divided into theoretical and applied. Answers to selected exercises are provided. A solution manual is available to instructors who adopt the text.Data sets of moderate to large sizes are used in examples and exercises. They come from a variety of disciplines including business (finance, marketing and sales), economics, education, engineering and sciences (biological, health, physical and social). All data sets are available at the book's web site. Open source software R is used for all data analyses. R codes and outputs are provided for most examples. R codes are also available at the book's web site.Predictive Analytics: Parametric Models for Regression and Classification Using R is ideal for a one-semester upper-level undergraduate and/or beginning level graduate course in regression for students in business, economics, finance, marketing, engineering, and computer science. It is also an excellent resource for practitioners in these fields.

Learn financial and business lessons from some of the biggest frauds in historyWhy does financial fraud persist? History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood's biggest stars. No one is immune from getting deceived when money is involved. Don't Fall For It is a fascinating look into some of the biggest financial frauds and scams ever.This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book:* Explores the business and financial lessons drawn from some of history's biggest frauds* Describes the conditions under which fraud tends to work best* Explains how people can avoid being scammed out of their money* Suggests practical steps to reduce financial fraud in the futureDon't Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:* Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing* Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers* Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more* Amplify your brand, cultivate customers, and increase profits* Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategyDynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Introduces professionals and scientists to statistics and machine learning using the programming language RWritten by and for practitioners, this book provides an overall introduction to R, focusing on tools and methods commonly used in data science, and placing emphasis on practice and business use. It covers a wide range of topics in a single volume, including big data, databases, statistical machine learning, data wrangling, data visualization, and the reporting of results. The topics covered are all important for someone with a science/math background that is looking to quickly learn several practical technologies to enter or transition to the growing field of data science.The Big R-Book for Professionals: From Data Science to Learning Machines and Reporting with R includes nine parts, starting with an introduction to the subject and followed by an overview of R and elements of statistics. The third part revolves around data, while the fourth focuses on data wrangling. Part 5 teaches readers about exploring data. In Part 6 we learn to build models, Part 7 introduces the reader to the reality in companies, Part 8 covers reports and interactive applications and finally Part 9 introduces the reader to big data and performance computing. It also includes some helpful appendices.* Provides a practical guide for non-experts with a focus on business users* Contains a unique combination of topics including an introduction to R, machine learning, mathematical models, data wrangling, and reporting* Uses a practical tone and integrates multiple topics in a coherent framework* Demystifies the hype around machine learning and AI by enabling readers to understand the provided models and program them in R* Shows readers how to visualize results in static and interactive reports* Supplementary materials includes PDF slides based on the book's content, as well as all the extracted R-code and is available to everyone on a Wiley Book Companion SiteThe Big R-Book is an excellent guide for science technology, engineering, or mathematics students who wish to make a successful transition from the academic world to the professional. It will also appeal to all young data scientists, quantitative analysts, and analytics professionals, as well as those who make mathematical models.

This book presents novel and efficient tools, techniques and approaches for reliability evaluation, reliability analysis, and design of reliable communication networks using graph theoretic concepts.In recent years, human beings have become largely dependent on communication networks, such as computer communication networks, telecommunication networks, mobile switching networks etc., for their day-to-day activities. In today's world, humans and critical machines depend on these communication networks to work properly. Failure of these communication networks can result in situations where people may find themselves isolated, helpless and exposed to hazards. It is a fact that every component or system can fail and its failure probability increases with size and complexity.The main objective of this book is to devize approaches for reliability modeling and evaluation of such complex networks. Such evaluation helps to understand which network can give us better reliability by their design. New designs of fault-tolerant interconnection network layouts are proposed, which are capable of providing high reliability through path redundancy and fault tolerance through reduction of common elements in paths. This book covers the reliability evaluation of various network topologies considering multiple reliability performance parameters (two terminal reliability, broadcast reliability, all terminal reliability, and multiple sources to multiple destinations reliability).

Unravels fundamental engineering for the treatment, recovery and disposal of solid waste, sludge and wastewater in the petroleum, chemical, and unconventional oil and gas processing industries This new edition unravels essential requirements for the process design and engineering of the equipment and facilities pertaining to waste management for gas refineries, chemical plants, oil terminals and petrochemical plants. Updated throughout, Waste Management in the Chemical and Petroleum Industries, Second Edition offers chapters on wastewater treatment; physical unit operations; chemical treatment; biological treatment; and wastewater treatment in unconventional oil and gas industries. It also covers wastewater sewer systems; sewage treatment; and solid waste treatment and disposal. New topics include: water pollution terminals the design procedure for effluent water pollution control spill prevention and control groundwater pollution control wastewater pollution control in crude oil terminals information on the source of polymeric plants examination of water and wastewater radioactivity soil pollution pipeline leak consequence evaluation Waste Management in the Chemical and Petroleum Industries, Second Edition is an ideal text for researchers and advanced students in chemical, petroleum and environmental fields, as well as for those in civil engineering.

Relying on practical examples from the authors' experience, this book provides a thorough and modern approach to controlling and monitoring microbial contaminations during the manufacturing of non-sterile pharmaceuticals.Offers a comprehensive guidance for non-sterile pharmaceuticals microbiological QA/QC Presents the latest developments in both regulatory expectations and technical advancements Provides guidance on statistical tools for risk assessment and trending of microbiological data Describes strategy and practical examples from the authors' experience in globalized pharmaceutical companies and expert networks* Offers a comprehensive guidance for non-sterile pharmaceuticals microbiological QA/QC* Presents the latest developments in both regulatory expectations and technical advancements* Provides guidance on statistical tools for risk assessment and trending of microbiological data* Describes strategy and practical examples from the authors' experience in globalized pharmaceutical companies and expert networks

Rank-Based Methods for Shrinkage and SelectionA practical and hands-on guide to the theory and methodology of statistical estimation based on rankRobust statistics is an important field in contemporary mathematics and applied statistical methods. Rank-Based Methods for Shrinkage and Selection: With Application to Machine Learning describes techniques to produce higher quality data analysis in shrinkage and subset selection to obtain parsimonious models with outlier-free prediction. This book is intended for statisticians, economists, biostatisticians, data scientists and graduate students.Rank-Based Methods for Shrinkage and Selection elaborates on rank-based theory and application in machine learning to robustify the least squares methodology. It also includes:* Development of rank theory and application of shrinkage and selection* Methodology for robust data science using penalized rank estimators* Theory and methods of penalized rank dispersion for ridge, LASSO and Enet* Topics include Liu regression, high-dimension, and AR(p)* Novel rank-based logistic regression and neural networks* Problem sets include R code to demonstrate its use in machine learning