Bøker utgitt av John Wiley & Sons Inc

THE SIMPLE MARKETING STRATEGY TO ATTRACT BUYERS IN THE DIGITAL ERA Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides your buyers with the answers they seek. This is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. The first edition of They Ask, You Answer was a massive success, empowering marketing and sales teams across all industries (B2B and B2C), to connect with their buyers online and achieve astounding revenue growth. This revised edition goes even deeper, introducing you to the latest must-have content marketing tools, like real-time conversation technology and video. Inside, you'll also find new case studies and interviews with industry thought leaders. Finally, this book will give you insider insight into the future of digital marketing. With They Ask, You Answer in your pocket, you'll not only be positioned for success today, you'll also be ready for what's on the horizon with buyer behavior and technology.

The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking.

Provides information on how to implement the ideas outlined in "The Five Dysfunctions of a Team".

Technical analysis is the art and science of deciphering chart patterns in order to better analyze and predict prices of a given security. Jack Schwager demystifies technical analysis for investors, introducing them to oscillators, price-and-time charts, on-line charting applications, and much more.

In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.

Be flexible and faster with Agile project management As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months. Agile Project Management For Dummies can make that happen.

Complex problem solving is the core skill for 21st Century TeamsComplex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you'll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at.The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you'll have a personal superpower for developing compelling solutions in your workplace.* Discover the time-tested 7-step technique to problem solving that top consulting professionals employ* Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems* Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions* Know when and how to employ modern analytic tools and techniques from machine learning to game theory* Learn how to structure and communicate your findings to convince audiences and compel actionThe secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.

PRAISE FOR THE LONG GOOD BUY "Oppenheimer offers brilliant insights, sage advice and entertaining anecdotes. Anyone wishing to understand how financial markets behave - and misbehave - should read this book now." --Stephen D. King, economist and author of Grave New World: The End of Globalisation, the Return of History "Peter has always been one of the masters of dissecting financial markets performance into an understandable narrative, and in this book, he pulls together much of his great thinking and style from his career, and it should be useful for anyone trying to understand what drives markets, especially equities." --Lord Jim O'Neill, Chair, Chatham House "A deeply insightful analysis of market cycles and their drivers that really does add to our practical understanding of what moves markets and long-term investment returns." --Keith Skeoch, CEO, Standard Life Aberdeen "This book eloquently blends the author's vast experience with behavioural finance insights to document and understand financial booms and busts. The book should be basic reading for any student of finance." --Elias Papaioannou, Professor of Economics, London Business School "This is an excellent book, capturing the insights of a leading market practitioner within the structured analytical framework he has developed over many years. It offers a lively and unique perspective on how markets work and where they are headed." --Huw Pill, Senior Lecturer, Harvard Business School "The Long Good Buy is an excellent introduction to understanding the cycles, trends and crises in financial markets over the past 100 years. Its purpose is to help investors assess risk and the probabilities of different outcomes. It is lucidly written in a simple logical way, requires no mathematical expertise and draws on an amazing collection of historical data and research. For me it is the best and most comprehensive introduction to the subject that exists." --Lord Brian Griffiths, Chairman - Centre for Enterprise, Markets and Ethics, Oxford

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.

Best value! Get all 4 guides in a single bundle: GMAT Official Guide 2023-2024: Book + Online Question Bank, GMAT Official Guide 2023-2024 Verbal Review: Book + Online Question Bank, and GMAT Official Guide 2023-2024 Quantitative Review: Book + Online Question Bank, and GMAT Official Guide 2023-2024 Data Insights: Book + Online Question Bank.The official resource of real GMAT questions.Get the ultimate collection with hundreds of real GMAT practice questions to help you prepare for the GMAT Focus Edition PLUS an online question bank to help you study the way you want.The definitive guide from the makers of the GMAT Focus Edition, the GMAT Official Guide Bundle 2023-2024 is designed to help you prep smarter, not harder, with more than 1400 official practice questions that set you up for success on test day.Study answer explanations to help improve your performance. Plus, gain an overview of the GMAT exam to become familiar with the content, structure, and format. You'll feel confident and ready for test day.Highlights:* New! Data Insights Review chapter to understand the latest section of GMAT Focus Edition* Math Review and Verbal Review chapters for the GMAT Focus Edition* Exclusive access to online Diagnostic Evaluations to discover your strengths and focus areas* Access to Online Question Bank to create custom practice sets by question type and difficulty level so that you can plan your individual practice* Master the reasoning behind the answers with detailed answer explanations* Detailed answer explanations to master the reasoning behind the answers* Tackle 1100+ questions from the Quantitative Reasoning, Verbal Reasoning, and Data Insights sections of the GMAT Focus Edition* Quickly reference common formulas and key concepts with quantitative reference sheets* Gradually improve your performance with questions organized in order of difficulty from easiest to hardest* Pinpoint your studying with a question index that outlines practice questions by page number, subject area, and level of difficulty* Create custom practice sets based on question types, difficulty level, and more options* Benefit from 300+ extra questions (only available in the Online Question Bank) in addition to the questions from the Book* Switch seamlessly between devices* Master the reasoning behind the answers with detailed answer explanations* Review and retry practice questions to improve performance, including an exam mode* Analyze key performance metrics to help assess focus areas and track improvement* Use flashcards to master key concepts, also accessible on the mobile app.* Practice for the exam by timing your practice in exam modeBooks:GMAT Online Question Bank: Focus your Studying - Bonus: included with purchase!The GMAT Official Guide Bundle 2023-2024: Books + Online Question Bank gives you all the tools you need to confidently prepare for test day.This product includes 4 print books with a unique code to access the GMAT Official Guide Online Question Bank and mobile app.

In this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability.

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS.

Take a look into the future and discover the trends that are shaping our worldFuturists are in the business of predicting the future. What do the most efficient futurists know? You'll find the answer inside Supertrends: 50 Things You Need to Know About the Future. Discover how we can expect the world to evolve in terms of demographics, economics, technology, environment and beyond. Whatever it is that you do, you will be able to better prepare for the future if you can just get a clear view of it.These are turbulent times, and we all need to be ready for what's coming if we hope to thrive. This book addresses what we can expect in the coming decades, and how companies and government should adapt to accelerating change. You will also see improvement in your own ability to predict the next big thing - a valuable skill in any walk of life.* Discover the core principles of efficient forecasting* Identify underlying drivers and recurring social patterns which help explain and predict events* Learn about evolving and expected future technologies and lifestyles, and how they will be applied in the coming decades* See how companies and governments can become more future-proof by adopting new and innovative management principlesAuthor Lars Tvede is a serial entrepreneur and currently works as founding partner in the successful venture fund Nordic Eye, the think tank Futures Institute and the forecasting company Supertrends. Throughout his career, he has found success through his uncanny ability to predict the trends that will take our world forward. Read this book to benefit from his insights and get a handle on what's coming next in our dynamic world. Anyone who needs to understand the future - from financial executives, industry leaders and entrepreneurs to journalists and politicians - will benefit from Supertrends.

A comprehensive value investing framework for the individual investor In a straightforward and accessible manner, The Dhandho Investor lays out the powerful framework of value investing.

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional.In this fully updated edition, you'll explore:* How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation.* How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.* How to go 180Ú against common sense for ideas that have the potential of becoming viral.* How to create the kind of portfolio that will get you a job in the industry.

The Wall Street Journal bestseller!Learn the secrets to getting dramatic results on YouTubeDerral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.Full of actionable advice and concrete strategies, this book teaches readers how to:* Launch a channel* Create life-changing content* Drive rapid view and subscriber growth* Build a brand and increase engagement* Improve searchability* Monetize content and audienceReplete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

Making music theory easy to understand, with an overview of everything you need to know to become fluent at knocking out beats, reading musical scores, and learning to anticipate where a song should go, this book presents the teaching techniques, the music genres and examples, and on all aspects of understanding, creating, and performing music.

A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets.

The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries.

Break your revenue records with Silicon Valley's "growth bible""This book makes very clear how to get to hyper-growth and the work needed to actually get there"Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign--aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.* Pinpoint why you aren't growing faster* Understand what it takes to get to hypergrowth* Nail a niche (the #1 missing growth ingredient)* What every revenue leader needs to know about building a scalable sales teamThere's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Discover all the amazing things you can do with Arduino Arduino is a programmable circuit board that is being used by everyone from scientists, programmers, and hardware hackers to artists, designers, hobbyists, and engineers in order to add interactivity to objects and projects and experiment with programming and electronics.

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision.Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:* the centrality of product marketing to any product's success* the key skills and actions required to do it well* the four fundamentals of product marketing and how to apply them* how to hire, lead, and organize product marketing* how product marketers optimize crucial collaboration with other functions* one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketingLOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

Get excited about the Canon EOS 90D and all it can do!An amazing photo begins with a quality camera and the know-how to use it. If you've selected the Canon EOS 90D, you now have a digital camera that serves a range of photographers, from novices to professionals. It takes some know-how to take advantage of the camera's upgrades to its sensor, shutter speed, and video capabilities. Fortunately, Canon EOS 90D For Dummies canhelp you maximize the potential of the camera and its features.Canon EOS 90D For Dummies lets you skip the photography class and start shooting high-quality images right away The book introduces the camera's settings; explains how to take control of exposure, focus, and color; and shows how to put all this new-found knowledge to work to shoot great portraits or action shots. The book is co-written by a pair of photography pros who share their professional experience on how to apply simple techniques for great shots.* Choose the best setting for your situation* Manage focus and color* Make the most of your lighting* Understand camera settings* Customize your camera to your needsCreate remarkable photos and memories, whether you stick with user-friendly automatic settings or decide to dive into more advanced features. With your Canon EOS 90D and this book at your side, you can shoot quality video and capture moving subjects confidently.

Quantum Physics For Dummies, Revised Edition helps make quantum physics understandable and accessible. From what quantum physics can do for the world to understanding hydrogen atoms, readers will get complete coverage of the subject, along with numerous examples to help them tackle the tough equations.

Have you ever been led by someone who cared for you like family, and dared you to achieve more than you ever thought possible for yourself, your organization, and even society? Hostage at the Table author George Kohlrieser explains how becoming a secure base leader releases extraordinary potential in others.

Now in paperback Zero Limits reveals the breakthrough self-improvement approach that is proven to help people who are overworked, overstressed, and just plain overwhelmed deal effectively with removing self-imposed limitations in their lives that are often manifest as chaos, disease, and poverty. Spirituality and self-help guru Dr.

The next level of breakthrough thinking in organizational learning, leadership, and change Harvard professor Amy Edmondson shows how leaders can make organizational learning happen by building teams that learn.

Poker is America's national card game, and its popularity continues to grow. Nationwide, you can find a game in progress everywhere. If you want to play, you can find poker games on replicas of 19th century riverboats or on Native American tribal lands. You can play poker at home with the family or online with opponents from around the world.

George Soros is unquestionably one of the most powerful and profitable investors in the world today, and his investment principles have only grown in popularity. In Alchemy of Finance, Soros reveals his innovative investment philosophies and his views of the world and world order. President of the phenomenally successful Quantum Fund, which has 4.