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  • - Core Procedures in Plastic Surgery
    av Iain S. Whitaker
    660,-

  • Spar 29%
    - The Next Iteration of Agile
    av Cliff Berg
    232,-

    Agile is broken.Most Agile transformations struggle. According to an Allied Market Research study, "63% of respondents stated the failure of agile implementation in their organizations." The problems with Agile start at the top of most organizations with executive leadership not getting what agile is or even knowing the difference between success and failure in agile.Agile transformation is a journey, and most of that journey consists of people learning and trying new approaches in their own work. An agile organization can make use of coaches and training to improve their chances of success. But even then, failure remains because many Agile ideas are oversimplifications or interpreted in an extreme way, and many elements essential for success are missing. Coupled with other ideas that have been dogmatically forced on teams, such as "agile team rooms", and "an overall inertia and resistance to change in the Agile community," the Agile movement is ripe for change since its birth twenty years ago."Agile 2" represents the work of fifteen experienced Agile experts, distilled into Agile 2: The Next Iteration of Agile by seven members of the team. Agile 2 values these pairs of attributes when properly balanced: thoughtfulness and prescription; outcomes and outputs, individuals and teams; business and technical understanding; individual empowerment and good leadership; adaptability and planning. With a new set of Agile principles to take Agile forward over the next 20 years, Agile 2 is applicable beyond software and hardware to all parts of an agile organization including "Agile HR", "Agile Finance", and so on.Like the original "Agile", "Agile 2", is just a set of ideas - powerful ideas. To undertake any endeavor, a single set of ideas is not enough. But a single set of ideas can be a powerful guide.

  • av Laurence A. (L'Universite Catholique de Louvain) Wolsey
    1 319,-

    A PRACTICAL GUIDE TO OPTIMIZATION PROBLEMS WITH DISCRETE OR INTEGER VARIABLES, REVISED AND UPDATEDThe revised second edition of Integer Programming explains in clear and simple terms how to construct custom-made algorithms or use existing commercial software to obtain optimal or near-optimal solutions for a variety of real-world problems. The second edition also includes information on the remarkable progress in the development of mixed integer programming solvers in the 22 years since the first edition of the book appeared. The updated text includes information on the most recent developments in the field such as the much improved preprocessing/presolving and the many new ideas for primal heuristics included in the solvers. The result has been a speed-up of several orders of magnitude. The other major change reflected in the text is the widespread use of decomposition algorithms, in particular column generation (branch-(cut)-and-price) and Benders' decomposition. The revised second edition:* Contains new developments on column generation* Offers a new chapter on Benders' algorithm* Includes expanded information on preprocessing, heuristics, and branch-and-cut* Presents several basic and extended formulations, for example for fixed cost* network flows* Also touches on and briefly introduces topics such as non-bipartite matching, the complexity of extended formulations or a good linear program for the implementation of lift-and-projectWritten for students of integer/mathematical programming in operations research, mathematics, engineering, or computer science, Integer Programming offers an updated edition of the basic text that reflects the most recent developments in the field.

  • Spar 28%
    av Karen Ward & Amelia Jeanroy
    223,-

    This latest edition of Canning and Preserving For Dummies provides everything readers need to know about freezing, canning, preserving, pickling, drying, juicing, and root cellaring so that they have the tools to can and preserve their own food at home, cutting their food costs and controlling the quality of the food that their families eat.

  • - Get Wise, Get Wealthy...and Get on With Your Life
    av Alexander Green
    224 - 314,-

    A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk What every investor needs is a battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that will yield market-beating portfolio returns in both good times and bad.

  • Spar 30%
    - Tactics and Tools to Inspire Equity and Game-Changing Performance
    av Jason R. Thompson
    238

    Expert guidance and step-by-step instruction for building a successful diversity, equity, and inclusion initiative from scratchIn Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance, award-winning diversity, equity, and inclusion (DE&I) expert Jason R. Thompson delivers a practical and engaging handbook for implementing a DE&I program in your organization. The CAPE technique, developed by the author, gives you a clear blueprint and the tools you'll need to make your diversity program a success.In this book, you'll learn how to achieve early and significant wins to create the necessary and long term organizational change needed for successful DE&I programs. Find out what data you need to collect, how to analyze it, and choose the right goals for your organization. In addition, the CAPE technique will show your progress and ROI.You will learn to:* Manage and lead a diversity council and implement diversity initiatives in the correct order* Get early buy-in and long-term commitment from a Chief Executive Officer by knowing what to ask for and when* Set appropriate and realistic expectations for a DE&I program with the executive leadership teamPerfect for diversity and inclusion professionals, human resources leaders, founders, business owners, and executives, Diversity and Inclusion Matters will also earn a place in the libraries of students of human resources, leadership, management, and finance.

  • Spar 12%
    - Face to Face With the True Future of Business
    av Seth Levine
    274,-

    Despite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their "deliver everything and anything" are rapidly displacing Main Street businesses.In The New Builders, we tell the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them.Our misunderstanding is driven by a core misperception. Consider a "typical" American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up.The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions.You'd think entrepreneurship is thriving, and helping the United States maintain its economic power.You'd be almost completely wrong.The dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who drive critical parts of our economy, are more likely to be female and non-white. In fact, the number of women-owned businesses has increased 31 times between 1972 and 2018 according to the Kauffman Foundation (in 1972, women-owned businesses accounted for just 4.6% of all firms; in 2018 that figure was 40%). The fastest-growing group of female entrepreneurs are women of color, who are responsible for 64% of new women-owned businesses being created.In a few years, we believe women will make up more than half of the entrepreneurs in America.The age of the average American entrepreneur also belies conventional wisdom: It's 42. The average age of the most successful entrepreneurs -- those in the top .01% in terms of their company's growth in the first five years -- is 45.These are the New Builders. Women, people of color, immigrants and people over 40.We're failing them. And by doing so, we are failing ourselves.In this book, you'll learn:* How the definition of business success in America today has grown corporate and around the concepts of growth, size, and consumption.* Why and how our collective understanding of "entrepreneurship" has dangerously narrowed. Once a broad term including people starting businesses of all types, entrepreneurship has come to describe only the brash technology founders on the way to becoming big.* Who are the fastest growing groups of entrepreneurs? What are they working on? What drives them?* The real engine that drove Silicon Valley's entrepreneurs. The government had a much bigger role than is widely known* The extent to which entrepreneurs and small businesses are woven through our history, and the ways we have forgotten women and people of color who owned small businesses in the past.* How we're increasingly afraid to fail* The role small businesses are playing saving the wilderness, small towns and redlined communitiesWhat we can do to turn the decline in entrepreneurship around, especially be supporting the people who are courageously starting small companies today.

  • - Lessons from Singapore's First CIO
    av Alex Siow
    334,-

    This is a "how to" book for the next generation of CIOs, CTOs, and other leaders who work in and with technology. It includes practical tips, case-studies, and personal insights from Singapore's first CIO. It also has guest chapters on the Future of Work, the Future of Money, and Lessons from the current Covid-19 crisis. The book is divided into six parts: management of legacy information and telecommunications technology (ICT) issues, information overload, motivation and mentoring, change management, fostering innovation, and the future (of money, work and AI). It will have a foreword written by Dr Tan Chin Nam, the father of civil computerization in Singapore.

  • Spar 30%
    - How Great Visualization Designers Think
    av Alberto (University of Miami) Cairo
    307,-

    Learn how to master data visualization judgment calls from leaders in the subjectIn The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers a practical and powerful exploration of how to make design choices in visualization. The book dives deep into subjects like:* How visualizations designers use fact-based and ethical reasoning to make design decisions such as selecting the most appropriate ways to encode data.* The empirical research, heuristics, and historical conventions that can help designers make informed choices.* How visualization designers from different countries and cultures are similar or differ from each other.Perfect for data scientists and data journalists, The Art of Insight also belongs in the libraries of analysts, statisticians, and any other professional who uses data visualizations in his or her work to motivate impactful decision making.

  • - A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace
    av Rick Grimaldi
    308,-

    Learn to navigate disruption and embrace change as an opportunity to grow and succeed.Never before has it been so urgent to understand how today's trends are shaping tomorrow's labor force. As seismic shifts continue to change America's world of work in unprecedented ways, leaders must adapt to the rapidly evolving workplace using creative solutions for recruiting, engaging, and retaining a skilled workforce. Forward-thinking 'disruptors' who respond quickly to the new business environment will attract more talent, win more customers, and gain greater profits than those who make assumptions based on what has worked in the past.FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world guide to harnessing the power of change to increase employee satisfaction and secure long-term success in the marketplace. Rick Grimaldi, a labor relations attorney with decades of experience helping businesses respond effectively during pivotal moments, shares his valuable insights on the surprising and fundamental ways the world of work is reinventing itself.Learn to:* Avoid common pitfalls in today's cultural revolution* Foster the creative education and training needed for tomorrow's workforce* Adapt to a world becoming defined by technology and artificial intelligence* Lead meaningfully on climate change and global health concerns* Set the stage for creative collaboration and communication* Disregard outdated assumptions when making decisions* Responded quickly with new policies and procedures* Communicate with sensitivity and transparency* Address uncomfortable organizational culture issues* Be prepared for the disruptions that will inevitably comeWhether you lead a large corporation or own a small family business or you are the policy maker, FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world blueprint for leading a profitable, healthy company into an ever-evolving future.

  • - Unifying Strategy and Risk in Pursuit of Performance
    av James L. Darroch
    414,-

    Discover the interplay between strategy and risk in this insightful new resource from two experts in the financial industry who have applied their knowledge to multiple industriesIn The Two Headed Coin, accomplished authors James L. Darroch and David Wm. Finnie deliver an insightful exploration of the interplay between strategy and risk that underlies the operational framework of successful organizations. You'll learn which risks are fundamental to the strategic positioning and goals of your organization and which are not. You'll also discover the importance of an independent risk function, e,g., the CRO, and its invaluable role as part of the strategic process.You'll also find:* A thorough discussion of the notion of competitive advantage and how it relates to risk* An exploration of consumer perception and reputation as an asset to be managed* How to use scenario planning and real options to provide a framework for managing uncertainty* How a focus on culture and ethics can minimize the risk of large losses due to adverse behaviorsPerfect for risk management and strategy professionals The Two Headed Coin will also earn a place in the libraries of executives and managers who wish to improve their ability to integrate strategic and risk thinking to create competitive advantage.

  • Spar 30%
    - How to Survive and Thrive in a Complex and Turbulent World
    av Ian Snape
    276,-

    Discover how to transform stress and other unwanted states into resilience, clarity, and improved wellbeing with this insightful new bookResilience By Design: How to Survive and Thrive in a Complex and Turbulent World delivers the world's most detailed and research-backed how-to manual to integrate advances from neuroscience and complexity theory with real world expertise, providing practical techniques that you'll want to use every day. Alongside well explained scientific theory, each chapter contains dramatic, real-life stories of people from frontline services, elite sports, and everyday survivors who learned to thrive in high pressure, demanding, and often deadly situations.You'll discover how resilience isn't just the ability to tough it out; it's dependent upon an interconnected set of skills, techniques, creative processes, and new understandings of how we think, act, and interact with our environments and each other.If you or someone you care about experiences unwanted stress, anxiety, decision fatigue, overwhelm, or burnout, by applying the step-by-step techniques in this book, you'll learn to develop resilience, clarity, improved energy, wellbeing, and overall performance.You'll also learn:* There's no such thing as an inherently stressful situation, workplace, or event.* How to appreciate and benefit from the hidden information in your unconscious signals and intuitions* How to adapt your decision making to meet the challenges of uncertainty, from the complicated and complex, to the outright chaotic* When to define your limits and 'line in the sand' so that you never expose yourself to unmanageable risk or potential burnout* What is it to, 'Know Thyself', through techniques that change perspective and bring clarity even in uncertain, turbulent times* Techniques that can be easily taught to people you care about* Lifelong resilience and being at your best is available to each of us, no matter what life throws at you.Resilience By Design was derived from the experiences of hundreds of people on the frontline of emergency services, defense, Olympic level sports, business, art, science, and many other areas of expertise--from firefighters and paramedics to social workers and athletes. This book is written for students and teachers, parents and children, caregivers and patients, athletes and coaches, managers and employees, entrepreneurs, and fortune 500 CEOs, and anyone who wishes to know how to survive and thrive in an ever more complex and turbulent world.

  • Spar 30%
    av Ted Coombs
    267,-

    Embrace the cloud and kick hackers to the curb with this accessible guide on cloud securityCloud technology has changed the way we approach technology. It's also given rise to a new set of security challenges caused by bad actors who seek to exploit vulnerabilities in a digital infrastructure. You can put the kibosh on these hackers and their dirty deeds by hardening the walls that protect your data.Using the practical techniques discussed in Cloud Security For Dummies, you'll mitigate the risk of a data breach by building security into your network from the bottom-up. Learn how to set your security policies to balance ease-of-use and data protection and work with tools provided by vendors trusted around the world.This book offers step-by-step demonstrations of how to:* Establish effective security protocols for your cloud application, network, and infrastructure* Manage and use the security tools provided by different cloud vendors* Deliver security audits that reveal hidden flaws in your security setup and ensure compliance with regulatory frameworksAs firms around the world continue to expand their use of cloud technology, the cloud is becoming a bigger and bigger part of our lives. You can help safeguard this critical component of modern IT architecture with the straightforward strategies and hands-on techniques discussed in this book.

  • - A Quantitative Approach to the Guideline Company Transaction Method
    av C. Fred Hall
    699,-

    Demystifies regression-based valuation through simple explanations, easy-to-understand charts, and time-saving bonus resourcesCurrent methodologies using median, quartiles, or standard deviations to calculate revenue multipliers and cash flow multipliers often produce values that are wildly divergent. This forces the appraiser to choose between a very high or a very low value or consider averaging the values, opening the possibility for the appraiser to be challenged. On the surface, regression analysis appears to be the more complex, mathematical model, so many professionals shy away from using it out of fear that readers will be confused and reject the results of the appraisal. Valuing Businesses Using Regression Analysis solves this issue by breaking down regression to its simplest terms and providing easy-to-read charts and explanations that can be understood by all.Since regression analysis does not come pre-installed in Excel, this book will show you how to enable Excel's regression in your computer. Then you'll learn four different Regression tools that can be used for business valuations or for forecasting in general. As an added perk, this book also comes with a template that simplifies the entire regression methodology into the click of one button. With a minimal amount of work, you can use this template to produce a compelling four-page valuation report.* See why current valuation methodologies can be wildly inaccurate and why regression analysis is a practical and preferable alternative* Learn how to set up Regression in Excel and use single-variable linear regression to predict revenue and cash flow multipliers* Walk through the process for conducting more advanced analyses, including curved regression with outliers and multiple variable regression* Use the bonus template to create attractive four-page valuation reports using regression analysis in ExcelThis book is an excellent choice for valuators and other financial professionals ready to take the leap into regression analysis for more accurate, more objective business valuations.

  • - Interpretation of Deposition and Distribution
    av Peter R. De Forest
    1 498,-

    A guide to the scientific interpretation of blood tracesBlood Traces provides an authoritative resource that reviews many of the aspects of the interpretation of blood traces that have not been treated with the thoroughness they deserve. With strict adherence to the scientific method, the authors -- noted experts on the topic -- address the complexities encountered when interpreting blood trace configurations. The book provides an understanding of the scientific basis for the use of blood trace deposits, i.e. bloodstain patterns, at crime scenes to better reconstruct a criminal event.The authors define eight overarching principles for the comprehensive analysis and interpretation of blood trace configurations. Three of these principles are: blood traces may reveal a great deal of useful information; extensive blood traces, although present, may not always yield information relevant to questions that may arise in a given case; and a collection of a few seemingly related dried blood droplet deposits is not necessarily an interpretable "pattern". This important resource:* Provides the fundamental principles for the scientific examination and understanding of blood trace deposits and configurations* Dispels commonly accepted misinformation about blood traces.* Contains a variety of illustrative case examples which will aid in demonstrating the concepts discussedWritten for forensic scientists, crime scene investigators, members of the legal community, and students in these fields, Blood Traces presents the fundamental principles for the scientific examination of blood trace deposits and configurations.

  • - Emerging Trends in Crime Investigation
    av Deepak Rawtani & Chaudhery Mustansar (NJIT Hussain
    2 549,-

    This book discusses the importance of the tools and devices that are utilized by the forensic laboratories as well as by crime scene processing unit. The digital tools are utilized by the laboratories and the detection kits are used by the crime scene processing unit. The digital forensic tools include the tools that are used in processing of the data retrieved from the personal digital assistants, smartphones and computer. Different tools are also there which can be used for the segregation of the relevant data from large pool of data and then collection of the packets of data that is available on the network and utilization of the information for forensically sound investigation. The Biometric identification system consists of the tools utilized for the processing of the biometric information and creation of the database for the system. On-spot detection devices and imaging devices are utilized for the crime scene processing and quick and hassle-free processing of the information or clue available on the crime scene. Furthermore, the last section of the book discusses the devices of the future tools and techniques used at the crime scene.

  • - Materials, Methods and Applications
    av R Rajasekar
    2 635,-

    Die Nachfrage nach Energie steigt von Tag zu Tag, und der Aufbau einer nachhaltigen Energieerzeugung ist von entscheidender Bedeutung. Um diesen Anspruch zu erfüllen, werden von Forschern erneuerbare Energiequellen entwickelt, beispielsweise unter Nutzung der Solarenergie. Für das effektive Auffangen und Speichern erneuerbarer Energie wie der Sonnenstrahlung ist die Entwicklung fortschrittlicher Funktionswerkstoffe erforderlich. Dieses Buch befasst sich im Wesentlichen mit den Fortschritten bei der Entwicklung neuer Funktionswerkstoffe für die Speicherung der Solarenergie. Dabei wird auf die große Vielfalt an organischen und anorganischen Materialien eingegangen. Auch der Einsatz moderner Computersimulationstechniken, Umwandlungs- und Speicherverfahren wird umfassend erörtert. Aktuelle Forschungsthemen wie nanostrukturierte Solarzellen, Batteriematerialien usw. werden ebenfalls in diesem Buch behandelt.

  • av JAM Gall
    1 541,-

    CURRENT PRACTICE in Forensic MedicinePresents a unique overview and critical commentary on the latest developments in forensic medical practice worldwideThe field of forensic medicine continues to evolve worldwide. In recent years, the amount of research has increased and new areas of forensic specialization have developed. Forensic practitioners need to keep pace with a range of international advances from innovative technologies to new or revised laws and regulations to emerging issues of controversy.Current Practice in Forensic Medicine, Volume 3 provides an in-depth examination of key areas of the field. This timely and comprehensive resource addresses consent for forensic procedures, imaging for soft tissue injuries, working with victims of torture, non-accidental injury in the elderly, medical and toxicological aspects of chemical warfare, non-fatal strangulation, abusive head trauma in young children, and more. Each chapter contains a general overview of the area under discussion, references to published literature, and detailed discussion of significant changes and key points.* Offers new insights into false allegations of sexual assault, coercive control and the homicide timeline in partner abuse cases, and the needs of elderly persons in detention* Provides non-country specific information to guide international forensic medicine practitioners and healthcare professionals* Contains detailed yet concise chapters written by authors with particular expertise in the subject covered* Addresses the clinical and pathological aspects of forensic medicine and relevant areas in toxicology, forensic psychiatry and psychology, and forensic biology* Covers riot control weapons, chemical warfare, non-fatal strangulation, DNA in crime detection, and many other essential topics* Includes up-to-date information on the new Medical Examiner system in England and WalesSupported by the most recent evidence-based research, Current Practice in Forensic Medicine, Volume 3 is a must-have for all those involved in various aspects of forensic medicine including doctors, dentists, forensic scientists, lawyers, law enforcement professionals, and forensic practitioners.

  • av Tj Clark
    1 439,-

    The definitive guide for scientific entrepreneurs commercializing sustainable technologies in the chemical sectorLacking the considerable resources of multinational chemical companies, entrepreneurs face a unique set of risks and challenges. How to Commercialize Chemical Technologies for a Sustainable Future is targeted at innovators who are embarking on the entrepreneurial path with their sustainable chemical technology but are unsure of what steps to take. This first-of-its-kind resource features contributions from a diverse team of expert authors, including engineers, venture capitalists, marketing specialists, intellectual property professionals, regulatory experts, industry practitioners, and many others.Accessible and highly practical, this real-world guide covers each step of the technology commercialization process, from market landscape analysis and financing to scale-up and strategic partnering. Throughout the book, effective tactics and strategies for growing a new venture are supported by case studies highlighting the economic and environmental impact of successful commercialization, and identifying the common mistakes that lead to lost opportunities. Filled with invaluable advice and actionable steps, this book:* Uses valuation concepts, tools, and examples to demonstrate that for a chemical technology to be sustainable it must not only have market value but also confer benefits to human well-being and the environment* Offers templates and tools for understanding what customers need, who the competition is and how to successfully differentiate your product to those customers* Describes how to practically advance your technology from conception all the way to commercial demonstration* Presents advantages and disadvantages of strategic partnering from the perspective of the start-up and the larger industrial partner, along with strategies to mitigate risks within a partnership* Provides an overview of the legal regulatory requirements for bringing new chemicals to market in several key geographic regions, as well as the impact of public policy on commercialization* Offers insights and practical strategies on intellectual property management, raising investment, and operationalizing a startup companyHow to Commercialize Chemical Technologies for a Sustainable Future is essential reading for budding entrepreneurs in chemistry, materials science, and chemical engineering looking to bring their sustainable technologies to market. It is also a valuable reference for investors, policymakers, regulators, and other professionals.

  • - Hone Your Vision, Shift Your Energy, Make Your Move
    av Amy S. Hilliard
    274,-

    Inspiring stories and success secrets from business leader and entrepreneur Amy HilliardPivot for Success tells business leader and entrepreneur Amy Hilliard's stories of success, struggle, and sustainability to inspire you to become resilient. Hilliard offers her hard-won perspective on what it takes to "make it" in American business and in life. She talks about the tough stuff, the stuff that most people who rise to her level of accomplishment aren't eager for others to know. Few women, and few women of color, have created multi-million-dollar brands in senior corporate positions, legendary entrepreneurial environments, and start-ups. Hilliard's fearless honesty in revealing her experience can help you find your way forward, even if you face obstacles in today's business environment.While Hilliard is a Harvard Business School graduate, Pivot for Success contains lessons not taught in school. Her perspective on success and the failure it often takes to succeed are invaluable. In this book, you will learn the 10 Pivot Points that have led Hilliard to where she is today, including Purpose, Passion, Perseverance, Positivity, Priorities, and more.The 10 Pivot Points you'll learn in Pivot for Success have been tried and tested, and even endorsed by Michelle Obama. In this book, Hilliard shares her impactful life lessons. No matter who you are or where you are in your life's journey, you'll need to gain vision, shift your energy, and make moves in order to get where you're going. Through Pivot for Success, you'll find that you can succeed, even when you think you've lost it all.* Gain inspiration from Amy Hilliard's rise and resilience to multi-million-dollar success* Leverage the 10 Pivot Points to best fit your goals in business and in life* Learn to recognize when you're on the right track or bounce back if your situation calls for a change of outlook and strategy* Build the courage to take risks, shift your perspective, and discover new opportunitiesAs the owner of three businesses, Amy Hilliard knows what it takes to hustle and get there. In Pivot for Success, she shows you how.

  • Spar 27%
    - Use People Data to Transform the Future of Marketing Engagement
    av Martin Kihn
    206,-

    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.Over the years, many of us have built byzantine "stacks" of various marketing and advertising technology in an attempt to deliver the fabled "right person, right message, right time" experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:* Understand the problems of managing customer data* Understand what CDPs are and what they do (and don't do)* Organize and harmonize customer data for use in marketing* Build a safe, compliant first-party data asset that your brand can use as fuel* Create a data-driven culture that puts customers at the center of everything you do* Understand how to use AI and machine learning to drive the future of personalization* Orchestrate modern customer journeys that react to customers in real-time* Power analytics with customer data to get closer to true attributionIn this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.

  • av S Sharma
    1 694,-

    MULTIFUNCTIONAL ANTENNAS AND ARRAYS FOR WIRELESS COMMUNICATION SYSTEMSOffers an up-to-date discussion of multifunctional antennas and arrays for wireless communication systemsMultifunctional Antennas and Arrays for Wireless Communication Systems is a comprehensive reference on state-of-the-art reconfigurable antennas and 4G/5G communication antennas. The book gives a unique perspective while giving a comprehensive overview of the following topics:* Frequency reconfigurable antennas* Pattern reconfigurable antennas* Polarization reconfigurable antennas* Reconfigurable antennas using Liquid Metal, Piezoelectric, and RF MEMS* MIMO and 4G/5G wireless communication antennas* Metamaterials and metasurfaces in reconfigurable antennas* Multifunctional antennas for user equipments (UEs)* Defense related antennas and applications* Flat panel phased array antennasThe book is a valuable resource for the practicing engineer as well as for those within the research field. As wireless communications continuously evolves, more and more functionally will be required, and thus multifunctional antennas and RF systems will be necessary. These multifunctional antennas will require a degree of reconfigurability, and this book discusses various methods which enable this. The main topics of frequency, pattern, and polarization reconfigurability is first discussed. Methods utilizing unique materials and devices, both real and artificial are discussed. The book also delves into 4G/5G antennas as it relates to MIMO, and millimeter-wave phased arrays. Finally, there is a section on defense related multifunctional RF antenna systems.

  • av Maurice E. Tucker & Stuart Jones
    562,-

  • av Carla Sharp, Peter Fonagy & Jack Fletcher
    934

  • Spar 28%
    av B. Donnellan
    213

  • - Generating and Designing Creative Ideas Across Media
    av Robin Landa
    839,-

    A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising.

  • av James Ambrose & Patrick Tripeny
    1 234 - 1 361,-

    The bestselling structural design reference, fully updated and revised Simplified Engineering for Architects and Builders is the go-to reference on structural design, giving architects and designers a concise introduction to the structures commonly used for typical buildings.

  • Spar 28%
    av Natalie Canavor
    223,-

    Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward.

  • - How to Read, Write, and Think about History
    av Jim Cullen
    348,-

    Part research manual, part study guide, and part introduction to the study of history, Essaying the Past guides the reader through the nuts and bolts of producing good historical prose, offering key strategies and useful tips.

  • - Theory and Design
    av Akthem Al-Manaseer & M. Nadim Hassoun
    1 994,-

    The most up to date structural concrete text, with the latest ACI revisions Structural Concrete is the bestselling text on concrete structural design and analysis, providing the latest information and clear explanation in an easy to understand style.

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