Bøker utgitt av John Wiley & Sons Inc

Demystify real estate investment trusts with this masterful guide from an industry expert.In The Intelligent REIT Investor Guide, author Brad Thomas walks you through both basic and advanced topics in the profitable, sustainable world of real estate investment trusts. From historical industry performance to the equations needed to calculate key metrics in REIT stocks, this book covers the history, vocabulary, principles, and analysis you'll need to invest wisely in this growing asset class. Find out how you can strengthen your investment decisions and conclusions with publicly traded REITs in the short- and long-terms alike.With this book you'll:* Understand exactly what REITs are, how they work, and why they've achieved such impressive historical returns* Discover how REITS have performed over the decades up against other asset classes* Compare and contrast the various subsectors - such as residential, retail, office, healthcare, self-storage, lodging, technology, and more - to understand which ones can work better in your personal portfolio.Perfect for personal and professional investors alike, The Intelligent REIT Investor Guide is an invaluable guide to a crucial asset class that is often overlooked or poorly understood despite its undeniable impact on portfolios over the past 60 years.

The Wall Street Journal bestseller!Learn to unlock the potential of your employees and colleagues with this definitive resource for people managementPeople Strategy: How to Invest in People and Make Culture Your Competitive Advantage provides readers with a powerful framework in which to develop high-performing teams, increase employee motivation, and use data to build an inviting and effective company culture.Author Jack Altman, cofounder and CEO of Lattice, an award-winning HR and performance management platform, shows you how to:* Establish the values that will form the bedrock of your organization* Develop feedback processes that help employees feel heard, supported, and equipped to succeed* Monitor the breadth and depth of employee engagement in your company* Use the data and insights created by your People Strategy to drive business resultsPerfect for executives, managers, and human resource professionals, People Strategy also belongs on the bookshelves of anyone with even an interest in how to develop, nurture, and unlock the potential of their employees and colleagues.

Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics.Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation.Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty - anything that drives business growth.

Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist changeThe Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.By focusing on Fuel, innovators neglect the other half of the equation - the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover:* Why their best ideas and initiatives often get rejected - despite their undeniable value* How to disarm the forces of resistance that act against change* How to transform the very Frictions that hold us back into catalysts for changePerfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.

JUMPSTART YOUR NEW AND EXCITING CAREER AS A PENETRATION TESTERThe Pentester BluePrint: Your Guide to Being a Pentester offers readers a chance to delve deeply into the world of the ethical, or "white-hat" hacker. Accomplished pentester and author Phillip L. Wylie and cybersecurity researcher Kim Crawley walk you through the basic and advanced topics necessary to understand how to make a career out of finding vulnerabilities in systems, networks, and applications.You'll learn about the role of a penetration tester, what a pentest involves, and the prerequisite knowledge you'll need to start the educational journey of becoming a pentester. Discover how to develop a plan by assessing your current skillset and finding a starting place to begin growing your knowledge and skills. Finally, find out how to become employed as a pentester by using social media, networking strategies, and community involvement.Perfect for IT workers and entry-level information security professionals, The Pentester BluePrint also belongs on the bookshelves of anyone seeking to transition to the exciting and in-demand field of penetration testing.Written in a highly approachable and accessible style, The Pentester BluePrint avoids unnecessarily technical lingo in favor of concrete advice and practical strategies to help you get your start in pentesting. This book will teach you:* The foundations of pentesting, including basic IT skills like operating systems, networking, and security systems* The development of hacking skills and a hacker mindset* Where to find educational options, including college and university classes, security training providers, volunteer work, and self-study* Which certifications and degrees are most useful for gaining employment as a pentester* How to get experience in the pentesting field, including labs, CTFs, and bug bounties

Make security a priority on your teamEvery organization needs a strong security program. One recent study estimated that a hacker attack occurs somewhere every 37 seconds. Since security programs are only as effective as a team's willingness to follow their rules and protocols, it's increasingly necessary to have not just a widely accessible gold standard of security, but also a practical plan for rolling it out and getting others on board with following it. Security Awareness For Dummies gives you the blueprint for implementing this sort of holistic and hyper-secure program in your organization.Written by one of the world's most influential security professionals--and an Information Systems Security Association Hall of Famer--this pragmatic and easy-to-follow book provides a framework for creating new and highly effective awareness programs from scratch, as well as steps to take to improve on existing ones. It also covers how to measure and evaluate the success of your program and highlight its value to management.* Customize and create your own program* Make employees aware of the importance of security* Develop metrics for success* Follow industry-specific sample programsCyberattacks aren't going away anytime soon: get this smart, friendly guide on how to get a workgroup on board with their role in security and save your organization big money in the long run.

Diversify your portfolio with gold and silverInvesting and trading in gold and silver is always a sound idea--and that goes double in a time of unusual market fluctuation. As people look for safe places to diversify their investment risk, you'll likely see the value of your investment go up where other stocks are vulnerable. Gold and silver saw increases in value of 16% and 15% respectively in 2019--putting them among the top ten most desirable commodities out there--and are projected to experience even more of a bear market as the dollar wobbles in an uncertain post-COVID world. This year, 2020, gold and silver are set up to have their best year of price appreciation over the past 40+ years.Written in an easy-to-follow, no-jargon style by CFP and bestselling author, Paul Mladjenovic, Investing in Gold & Silver For Dummies explains the different complex processes and vehicles for buying gold and silver. You'll find out the best ways to add these to your portfolio, how to balance risk and reward, and how to adapt time-tested investing plans and strategies to your goals.* Identify your goals and form a plan* Buy gold and silver safely to diversify your portfolio* Use ETFs and options to profit from market ups and downs* Understand when a gold and silver investment is legitimate* Use technical analysis to time your market entriesWhatever your current familiarity with gold and silver, this book gives you the extra expert knowledge you need navigate your gold and silver investment portfolio safely through a bear or bull market.

Quickly learn how to use Ubuntu, the fastest growing Linux distribution, in a personal or enterprise environmentWhether you're a newcomer to Linux or an experienced system administrator, the Ubuntu Linux Bible provides what you need to get the most out of one the world's top Linux distributions. Clear, step-by-step instructions cover everything from installing Ubuntu and creating your desktop, to writing shell scripts and setting up file sharing on your network. This up-to-date guide covers the latest Ubuntu release with long-term support (version 20.04 ) as well as the previous version. Throughout the book, numerous examples, figures, and review questions with answers ensure that you will fully understand each key topic.Organized into four parts, the book offers you the flexibility to master the basics in the "Getting Started with Ubuntu Linux" section, or to skip directly to more advanced tasks. "Ubuntu for Desktop Users" shows you how to setup email, surf the web, play games, and create and publish documents, spreadsheets, and presentations. "Ubuntu for System Administrators" covers user administration, system backup, device management, network configuration, and other fundamentals of Linux administration. The book's final section, "Configuring Servers on Ubuntu," teaches you to use Ubuntu to support network servers for the web, e-mail, print services, networked file sharing, DHCP (network address management), and DNS (network name/address resolution). This comprehensive, easy-to-use guide will help you:* Install Ubuntu and create the perfect Linux desktop* Use the wide variety of software included with Ubuntu Linux* Stay up to date on recent changes and new versions of Ubuntu* Create and edit graphics, and work with consumer IoT electronic devices* Add printers, disks, and other devices to your system* Configure core network services and administer Ubuntu systemsUbuntu Linux Bible is a must-have for anyone looking for an accessible, step-by-step tutorial on this hugely popular Linux operating system.

The fast and easy way to learn how to play the ukulele With the help of Ukulele For Dummies, learning to play this popular string instrument at a basic level has never been easier. Now in a fully updated second edition, this hands-on, friendly guide provides everything you need to know to pick up a uke and get playing fast.

Introduction to the Human Body 10th Edition offers a balanced introduction to the human body, especially developed to meet the needs of the one-semester A&P course. It provides an effective blend of stunning art and clearly written text to illuminate the complexities of the human body.

The ultimate guide to trading systems, fully revised andupdated For nearly thirty years, professional and individual tradershave turned to Trading Systems and Methods for detailedinformation on indicators, programs, algorithms, and systems, andnow this fully revised Fifth Edition updates coverage fortoday's markets.

Get the skinny on your morning joeDo you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper? No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth--and filter out all that excess grind in your knowledge.This warm and welcoming serving from passionate coffee guru Major Cohen--a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager--takes you on a rocket-fueled journey from the origins of the liquid bean's popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail--varietal, roast type, texture--can influence how good that cupped lightning tastes on your tongue.* Evaluate different roasts or brews* Navigate menus for the best deals* Learn how to speak "coffee" and order your half-cap-low-fat-no-sugar-add-whip with confidence* Save money with the best store apps* Meet some of the unknown pioneers of coffee that have made our coffee world of today* See how you might think bigger about your coffee spend changing the worldThe average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money--and from each invigorating sip.

Learn to invest in REITs with confidence and skill with this powerful resourceEducated REIT Investing is the ultimate resource for investors, financial advisors, and students interested in learning how to invest in real estate investment trusts (REITs)--one of the only asset classes to significantly outperform the S&P 500 Index over the last 25 years.Written by Stephanie Krewson-Kelly and Glenn R. Mueller, PhD., both accomplished REIT authors and investors with six decades of accumulated industry experience between them, Educated REIT Investing provides all the basics and history, then blends pragmatic strategies and advice with a thorough exploration of the fundamentals and nuances of the REIT industry.Topics include:* Basic information about REITs and the REITs industry* Terminology specific to the REIT industry, explained in plain-English* Historical REIT industry performance tables and trading perspectives* Analysis and equations needed to calculate key metrics used to identify the suitability of companies for investment purposes, illustrated with simple examplesThis book is perfect for anyone looking for a straightforward, easy-to-understand resource to establish or improve their understanding and analysis of real-estate investment trusts.

Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies.

Windows 10 is here. Are you ready? Windows 10 For Dummies, Portable Edition cuts to the chase.

The official CAIA Level 1 curriculum book Alternative Investments: CAIA Level I, 3rd Edition is the curriculum book for the Chartered Alternative Investment Analyst (CAIA) Level I professional examination.

Your ticket to entering the exciting world of Macs! If you've always thought computers were too complicated and intimidating, you're in for a pleasant surprise! Written and designed with your unique needs in mind, Macs For Seniors For Dummies makes it faster and easier than ever to experience all your Apple computer has to offer.

The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now.

Get started cooking now with Cooking Basics For Dummies, 5 th Edition! Are you looking to dig yourself out of microwave dinners and learn the ropes of home cooking? Cooking Basics For Dummies, 5 th Edition takes the intimidation out of cooking and helps you start cultivating your culinary prowess in no time.

Master the harmonica fast with this fun, easy guide Everybody loves the sound of a harmonica, and the thought of learning to play one is even more appealing.

Learn Python the fun and easy way and get in the programming game today! Python is one of the fastest growing programming languages, and no wonder.

Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded for the salesperson and the recipient.

Keith Oatley's 3rd edition of Understanding Emotions emphasizes the value of emotions and explores the latest research with practical concerns for clinical problems, education and everyday understanding. The text extends across a broad range of disciplines and covers the entire lifespan from infancy to adulthood.

This classic handbook provides scientific assessment of the efficacy of the most popular psychotherapeutic orientations to promote the use of evidence-based interventions to affect behavioral change and positive client outcomes.

Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals.

The fast and easy way to start and maintain a hive Beekeeping For Dummies is a practical, step-by-step beginner's guide to beekeeping.

Your hands-on guide to this widely practiced and ancient religion Buddhism, one of the world's most widely practiced religions, is a fascinating yet complex eastern religion that is rapidly spreading throughout western civilization.

The fun and easy way to get a grip on golf Golf For Dummies, 4th Edition, gives you all the latest information on the game, including updated expert advice on everything from improving fundamentals to mastering the game's mental aspects.