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Microbiology is one of the core subjects for veterinary students, and since its first publication in 2002, Veterinary Microbiology and Microbial Disease has become an essential text for students of veterinary medicine.
This brand new Lecture Notes title provides the core biomedical science study and revision material that medical students need to know. Matching the common systems-based approach taken by the majority of medical schools, it provides concise, student-led content that is rooted in clinical relevance.
This comprehensive A to Z encyclopedia provides extensive coverage of important scientific terms related to improving our understanding of how we evolved.
Produced in association with the American Society of Transplantation, this new edition is full of practical advice for the next generation of transplant professionals.
Perspectives on Modern South Asia presents an exciting core collection of essays drawn from anthropology, literary and cultural studies, history, sociology, economics, and political science to reveal the complexities of a region that is home to a fifth of humanity.
Nitrogen Metabolism in Plants provides a general background and overview of nitrogen acquisition in plants and presents a comprehensive description of recent advances in our understanding of both nitrogen assimilation and nitrogen fixation using new technologies.
This volume offers readers an opportunity to learn about how genomes are sequenced, what discoveries have so far come out of this scientific revolution, and about the ethical dimensions of this advancing technology.
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.In short, this is all you need to know about marketing.Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing
In his recent writings on religion and secularization, Habermas has challenged reason to clarify its relation to religious experience and to engage religions in a constructive dialogue.
Offers an account of the challenges we face in responding to security and environmental change. This work argues that to understand climate change and the dislocations of global ecology, it is necessary to look back at how ecological change is tied to the expansion of the world economic system over the last few centuries.
A concise and accessible introduction to the concept and history of ethnicity. Draws on a wide range of theorists and illustrations from around the world to explore and clarify the core meanings and shifting ground of this concept.
Understanding Cultural Globalization is a comprehensive and highly accessible introduction to the critical debates surrounding cultural globalization.
* The author is one of foremost political philosophers in Europe. * This book brilliantly confronts the theory of justice in a new and challenging way. * The author is one of foremost political philosophers in Europe. * This book brilliantly confronts the theory of justice in a new and challenging way.
Beethoven is a classic study of the composer's music, written by one of the most important thinkers of our time. Throughout his life, Adorno wrote extensive notes, essay fragments and aides-memoires on the subject of Beethoven's music. This book brings together all of Beethoven's music in relation to the society in which he lived.
A wide-ranging account and critical introduction to postcolonial studies. Also includes broad coverage of African Studies - an area normally overlooked in introductions of this kind.
* A new interpretation of the nature of masculinity and its connections with homosexuality* Bech suggests that the notion of the a homosexuala is now disappearing* Bech treats encounters between men as a metaphor for key aspects of modern life, which is based very often upon meetings with strangers. .
This book is a fascinating account of how the English see themselves. Roy Porter is a leading figure in social and cultural history. All contributors are extremely well-known historians. This book is a fascinating account of how the English see themselves. Roy Porter is a leading figure in social and cultural history.
This book has renewed relevance in relation to the war trials in the former Yugoslavia. This book has been highly successful in hardback. The Tokyo Trial represents one of the most important trials in history.
The Conquest of Mexico is a brilliant account of the Spanish conquest of Mexico, written from a new and unfamiliar angle. Gruzinski analyses the process of colonization that took place in native Indian societies over three centuries, focusing on disruptions to the Indian's memory, changes in their perception of reality, the spread of the European idea of the supernatural and the Spanish colonists' introduction of alphabetical script which the Indians had to combine with their own traditional - oral and pictorial - forms of communication. Gruzinski discusses the Indians' often awkward initiation into writing, their assimilation of Spanish culture, and their subsequent reinterpretation of their own past and recovers the changing Indian perceptions of the sacred and their 'absorption' of elements from the Christian tradition. The Conquest of Mexico is a major work of cultural history which reconstructs a crucial episode in the European colonization of the New World. It is also an important contribution to the study of the relationship between memory, orality, images and writing in history.
From a tiny group of Germanic bands to the mightiest governmental system the world had ever known - what caused the momentous rise of the European states? Drawing on Toynbee's theory of civilizations, Victor Lee Burke develops an account of the origins and transformation of governments in Europe between the eighth and seventeenth centuries.
This book seeks to establish a constructive and useful interaction between empirical data and research methods, on the one hand, and Marxist theory and analysis, on the other.
* This is one of the first books to look at the history of infertility. The author argues that there is a hidden history of involuntary childlessness* This book analyses why the medical profession dislikes examining the male reproductive system.
The Science of Occupational Health is an evidence-based resource for all members of the health care team working with those affected by work-based stress. The authors offer a unique psychobiological perspective, discussing the modern workplace as a cause of stimulation and well-being, as well as of distress and illness.
This book examines how sustainable urban regeneration is being approached from a social sustainability perspective. It identifies and examines socially sustainable urban regeneration models, vehicles and best practice measurement systems across five key European cities, including exemplar and innovative sustainability metrics and tools.
Metabolic Syndrome and Neurological Disorders compiles data and analyses of the cluster of common pathologies to generate a complete, updated guide to the link between metabolic syndrome and neurological disorders.
Now in a revised edition, Comparative Pharmacokinetics: Principles, Techniques, and Applications presents the principles and techniques of comparative and veterinary pharmacokinetics in a detailed yet practical manner.
The History of Aquaculture is a comprehensive history of the practices and technologies used in captive fish production from its small scale prehistoric roots through to the large-scale industrialized practices of today. Thirteen chapters take readers chronologically through the evolution of this important discipline.
Companion Animal Zoonoses is a comprehensive resource on diseases transmissible between animals and humans. Presenting detailed prevention and control strategies for zoonotic diseases, the book is an in-depth guide to practical information on the spread of disease between pet animals and humans.
Small Animal Bandaging, Casting, and Splinting Techniques is a well-illustrated how-to manual covering common bandaging methods used to support and manage both soft tissue and orthopedic conditions in small animal patients.
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