Bøker utgitt av Ideapress Publishing

Readers will learn to understand the story behind the data and how to influence the people with a DataStory.

Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities-and how to fix them." -Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world's most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

USA TODAY BESTSELLER!!Scale your company and prepare it for exit with the Billion Dollar Bullseye formula, inspired by Jonathan "JCron" Cronstedt's remarkable two-billion-dollar valuation journey as the president of Kajabi.As a visionary entrepreneur, JCron shares his invaluable insights and strategies for scaling businesses to unprecedented heights and how to navigate the resulting options intentionally. Whether you're a seasoned entrepreneur or an aspiring business owner dreaming of your own billion-dollar bullseye, this book provides the blueprint for achieving your goals.You'll learn . . .How the seven Billion-Dollar Bullseye Principles empower you to scale as big and as fast as you desire: Purpose, Profit, Product, Prestige, Promotion, Persuasion, and PeopleHow to achieve rapid growth strategically with actionable tactics from real-world experiences and expert insights that guide you through the complexities of scaling and exiting with confidence and successHow to avoid common pitfalls by sidestepping the top mistakes and challenges faced by entrepreneurs (including JCron), ensuring a smoother path to successHow to equip yourself for continued learning, growth, and success with a curated reading list to expand your knowledge and refine your entrepreneurial skillsWith the principles that make up the seven rings of the Billion Dollar Bullseye, it is possible to scale as big as you want, as fast as you want, and exit (if you want) on your terms. Unlock your potential, defy the odds, and make a fortune while reshaping the narrative of entrepreneurship.

The best originals are thieves. Even Picasso evolved from cave drawings.Originals are curators. They take what's out there - and build on it to create something new.But now, with a simple click of the keys, Artificial Intelligence can usurp your knowledge, your intuition and eventually, your chosen profession.So it's time for you to take control.You can become a curator - use your HI - Human Intelligence to beat AI and potentially save your job.You were born with creativity. Maybe you started coloring within the lines in kindergarten - or got lost following the rules.Those rules won't work anymore - since the programmers are working overtime to anticipate your thoughts and fill in the blanks.As a curator, you're in a better position to build ideas that take it to the next step. Learn the tricks for prompting creativity - building skills to build your tool set - throughout this colorful workbook.You'll learn how settling for AI's output means settling for mediocrity.Asking questions that lead your Human Brain to something new - coloring outside the lines once again like you did as a child.Give me a new ending for Goldilocks and the Three Bears that includes insurance coverage for the house.Tell me a lie that I might believe.What would my car say to my dog? What would my dog say back to my car? Asking AI logic brings the same answers everyone else gets. It's going to get old fast. So here's your cue. You can add that spark and fly over the ocean of mediocrity. AI will do the basics. You can do better. Since everyone can collaborate with AI to replace human functions - how HUMANS DIFFERENTIATE WILL TAKE HI: HUMAN INTELLIGENCE.

"If the AI transition goes well, human labor becomes obsolete. Furthermore, at technological maturity, human nature becomes entirely malleable. We will thus enter a condition of 'post-instrumentality', in which our efforts are not needed for any practical purpose. In such a solved world, what is the point of human existence? What gives meaning to life? What do we do all day? Deep Utopia shines a new light on these old questions, giving us glimpses of a different kind of existence, which might be ours in the future." -- Dust jacket.

You don't need a new job to get your dream job. You already have it.Work can be one of the biggest drivers of positivity in your life, but no one ever really explains how to be successful without sacrificing everything outside of the office. When you enjoy your work, you're more successful and any joy you feel on the job spills over into the rest of your life as well.Whether you're frustrated at work or simply looking for better ways to do a job you enjoy, Your Grass Is Greener offers an actionable guide to improve the work you already do, using skills you already have. Each chapter reframes a common workplace challenge and provides a tangible tactic you can put to work right away.You'll learn how to: Do five days of work in four (without working until midnight)Enjoy your day-to-day work more (without changing jobs)Progress faster (without waiting for a promotion)Your Grass Is Greener is not about how to redefine your cosmic purpose or find a mythical new job you're somehow supposed to enjoy for the rest of your career. Instead, it's about how to transform your underlying approach to work so any job you do instantly gets better. Just imagine how it would feel to avoid frustrating miscommunications, speed up slow decision making and advance your career faster while enjoying it more along the way.

Being the "Only" may seem lonely at times, but you are not alone.The Power of the Only is for anyone who has ever felt the tug to do more, to be more, but held back because they didn't feel ready--or because the voices around them said they couldn't. It's for those who want to unlock their full potential but aren't sure how to overcome the internal and external barriers standing in their way.In this interactive coaching book, Angela Chee--renowned media and communication coach, keynote speaker, and host of the acclaimed podcast--shares her journey as a pioneering Asian American woman in the media alongside empowering stories of others who have embraced the power of being the "only" in a room. Through research studies, actionable strategies, and heartfelt insights from trailblazing leaders--including CEOs, founders, filmmakers, and her everyday clients--Angela demonstrates being an "Only" is not a weakness, but your greatest strength.The book introduces the Five Principles of The Power of the Only and shows you how to own your voice and thrive in any environment: 1. Own Your Opportunity. See your "only" as a gift, not a burden.2. Own Your Power. Recognize you already have everything you need inside you to succeed.3. Own Your Voice. Know what you say matters.4. Own Your Communication. Communicate with confidence, clarity and connection.5. Own Your Future. Focus on thriving, not just surviving. You bring others in and carve a new path to follow.Each chapter is filled with reflective exercises and practical tips to help you implement these principles in your own life. Whether you're leading in the boardroom, stepping onto the stage, or striving to live more authentically, this book will guide you to embrace your individuality, communicate with confidence and break through the barriers holding you back.Timely, deeply relatable and a must-read for anyone seeking to navigate the complexities of identity, leadership, and visibility in today's competitive landscape.By the end of this book, you will have the awareness and tools to step into your "only"--the version of you that no longer holds back. The world needs "Onlys" to show up and own their power, because when they do, the impact is exponential--transforming individuals, organizations, and society.

In The Non-Obvious Guide to Drawing Your Future, Patti Dobrowolski unveils the transformative power of visual thinking in shaping personal and professional trajectories.Drawing from her extensive experience as a visual practitioner in business settings, Dobrowolski offers a refreshing approach to strategic planning, problem-solving, and goal-setting. Through engaging narratives, practical exercises, and inspiring case studies, readers will discover how to harness the innate creativity within themselves to visualize, plan, and manifest their desired futures.WHAT YOU WILL LEARN:How to fuel dreams with positivity.Why drawing pictures is needed now more than ever.How to draw out possible solutions to problems.Whether you're a seasoned executive, an aspiring entrepreneur, or simply someone seeking to redefine their path, this book will equip you with the tools and mindset to draw out your future with clarity and confidence.

What if I'm not ready? What if I fail?Have you ever felt the pull to pursue something bigger, yet found yourself stuck, watching opportunities pass by as you second-guess your potential? You're not alone. The barriers of fear, self-doubt, and the ever-present excuses of "not enough time" or "not enough money" often keep even the most ambitious dreams at arm's length. But here's the truth: your dreams don't have to wait any longer.In Cultivating Audacity, three-time Emmy Award-winning broadcaster and keynote speaker Anne Marie Anderson challenges you to stop putting your dreams on hold. Anderson shows you how to overcome the all-too-common barriers that stand in your way--whether it's fear, lack of resources, or self-doubt. It's time to break through these hurdles and take the bold risks that lead to a life you're excited to wake up to every day.This book isn't just about being daring for the sake of it--it's about taking meaningful, calculated risks that push you toward your goals. You'll find practical strategies, empowering stories, and transformative insights designed to help you take the next step with confidence. Cultivating Audacity will teach you how to: Separate "worth it" from "reckless" risksIdentify and confront the key barriers holding you backBuild a functional support system with purpose and intentionAudacity isn't a trait reserved for the naturally fearless. It's something you can cultivate, one bold step at a time. This book will be your guide to facing life's challenges head-on and seizing the opportunities that will create a career and life filled with meaning and purpose.It's time to stop standing still. Your bold, audacious life awaits. Let's dive in and cultivate the courage to pursue it.

In The Non-Obvious Guide to Artificial Intelligence, Sultan Meghji, a trailblazer in the realms of AI, Biotech, Cybersecurity, Quantum Computing, and Web3, offers a comprehensive and insightful exploration into the complex world of artificial intelligence. Drawing from his extensive experience as the inaugural Chief Innovation Officer at the FDIC and as a distinguished scholar and professor, Meghji demystifies the intricacies of AI and its profound impact on various sectors.Through practical examples, case studies, and expert analysis, Meghji navigates readers through the fundamental concepts of AI, from its historical roots to its cutting-edge applications in today's digital landscape. With clarity and depth, he explores the ethical implications, societal challenges, and potential future developments of AI, providing readers with the knowledge and tools to navigate this rapidly evolving field.Whether you're a novice seeking to understand the basics of AI or a seasoned professional looking to stay ahead of the curve, The Non-Obvious Guide to Artificial Intelligence is an essential resource for anyone seeking to unlock the full potential of this transformative technology.

A THOUGHT-PROVOKING EXPLORATION OF OUR WORLD'S ECONOMIC PAST, PRESENT, AND FUTUREIn a journey over centuries only recently marked by prosperity, Lead, Follow, or Fail captures the socio-economic forces that have shaped our world.Dividing economic history into three eras--Pre-Industrial, Industrial, and Post-Industrial--Peter Brews chronicles the evolution of productivity and how nations, organizations, and individuals fall into the roles of Failures, Followers, or Leaders. Failures in the Pre-Industrial Era are plagued by scarcity, Followers are on their way to abundance through industrialization, and Leaders maintain Post-Industrial competitiveness through unrelenting innovation at the leading edge of global commerce.Understanding the transition across these eras and how Leading, Following, and Failing differ also offers insights into what our economic future will hold. After considering the implications of a world more economically diverse than ever before, three future scenarios--Balanced Global Growth, Unbalanced Global Growth, and Global Meltdown--conclude the book.Armed with the knowledge of what it takes to build and sustain competitiveness whether Leader, Follower, or Failure, readers also learn what we all must do so Balanced Global Growth prevails, and the 21st century is a triumph for us all.

INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!"Breakthrough!" ―Tony Robbins, #1 NY Times Bestselling Author"Must read!" ―Sal Khan, Founder & CEO of Khan Academy“Eye-opening!” ―Dorie Clark, Bestselling author of the Long Game“Delightful.” ―Adam Grant, #1 NY Times Bestselling authorShift Your Perspective. Be More Non-Obvious.In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist, Ben duPont come together to offer a concise four step method to think bigger.From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being more observant and unlocking the potential of your best ideas.Learn how to:Create space for new ideas and thinking.Uncover insights by training your powers of observation.Hone your focus to isolate the details that matter most.Define a twist to make your thinking original and unique.These are the four components of the SIFT framework– a groundbreaking method designed to unlock your creative potential in four simple steps. Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, Non-Obvious Thinking will help you learn to see what others miss.The world needs more non-obvious thinkers. This book is your guide to becoming one yourself.

Society¿s current narrative of work/life balance is focusing on the wrong thing. It¿s not about benefit packages, flexible work hours or ping pong but rather changing the experience of work itself. As a leader, your number one priority should be to create a work environment where personal and professional growth are one in the same.

In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility.  Irresistible businesses grow faster, they're more profitable, and they innovate and lead their markets. Most importantly, their employees, customers, and stakeholders are drawn to them like magnets.  Leaders have an outsized impact on culture, engagement, and productivity. Irresistible helps leaders at all levels understand how to scale a business through a new organization model - the "network of teams."  Bersin's model emphasizes that effective companies operate as networks, not hierarchies. When focused leadership empowers small teams, the result is increased speed, agility, and traction - along with a sense of purpose, mission, and clarity of roles.  Leaders of irresistible companies understand that by unleashing the power of the human spirit, their companies can go faster and farther than their competitors by empowering people and creating employee-centric cultures. If you can make your company - large or small -- irresistible, your employees will contribute, innovate, and grow more than you thought possible.  Bersin shares eye-opening examples from his consulting work with HR and executive business teams around the world. Each chapter includes tips and discussion questions to bring these organizational behavior lessons to life. Inspiring yet highly pragmatic, this business book is a leader's handbook for today's unpredictable business world, where people and culture are more important than ever.  Bersin's human resource management book challenges companies to rethink their current approach to organizational design, leadership development, and human resources strategy. A top business book for organizations large and small, Irresistible belongs on the bookshelf of every executive, supervisor, and entrepreneur.

There's a problem with innovation inside of big companies. And it's not what you think. Corporations are better managed than ever, but they're less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They're optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams-startups-to drive radical change through systematic experimentation. The Illusion of Innovation explores:What the Federal Witness Protection Program reveals about the power of individualsHow the Amazon river basin relies on random evolution to build resiliencyHow the NBA's shift to the three-point rule demonstrates the importance of thoughtful experimentsHow one-thousand-year-old businesses survive crisesWe need scaled corporations to recover their problem-solving capacity. This means questioning decades of embedded assumptions about why corporations exist and finding ways to run faster, cheaper, and weirder experiments. It's time to build again.

Life is a series of choices. And sometimes, those choiceslead to consequences of life-changing proportions. For Jeffrey Abramowitz,choices and consequences led to a five-year sentence in a cinder-block buildingcalled Justice. Tracing his journey that took an unexpected detour, Abramowitzgives readers an unfiltered glimpse into the realities of life in a US federalprison-the struggle to adapt, survive, and most importantly, find purposedespite deep regret and pain. This search for purpose led him to theintersection of justice, education, and workforce development and forced him toevaluate just how effective (or ineffective) the systems for reentry are. Shedding the visible shackles worn inside prison, Abramowitz faced theinvisible but tangible shackles of reintegrating into society as a convictedfelon-a challenge that fuels the ever-revolving doors of US prisons. A Matterof Time is a call for educators, criminal justice administrators, returningcitizens, legislators, and employers to recognize the innate humansusceptibility to make poor choices-and the immense capacity to learn fromthose mistakes. Having dedicated his life to empowering those within thejustice system, Abramowitz shares his path from pain and remorse to creating alife of meaning and happiness.

While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you'll learn how to generate two types of ROI - a positive Return on Investment and profound Ripples of Impact.

Awkwardness isn't a weakness to fix--it's your greatest asset for professional and personal growth. In a time of blurred realities and filtered faces, embracing your awkwardness may seem counterintuitive. As two-time TEDx speaker and executive coach Henna Pryor shows, relishing your "good awkward" is essential to becoming more bold, boosting your confidence, and taking the necessary professional risks at work that help you be braver and meet your true potential. If your biggest goals have felt elusive or you're eager to find a fresh edge in the crowded marketplace, Good Awkward can teach you how to create a new outlook on moments that once caused embarrassment or cringe and use them as a force for good, so you can become the bravest you.

Change keeps accelerating. Half of key business decision-makers say constant, disruptive change is now a major challenge. Dizzy from a kaleidoscope of fashionable strategies, from digital transformation to hybrid work to disruptive innovation, leaders need a new approach.It's time to embrace a holistic approach to change — to re-architect your business to be fully responsive. A responsive organization, faced with change, doesn't just withstand or flex — it embraces change and continuously exploits it for competitive advantage.The responsive organization stands on three pillars.First, a customer-centric mindset. Gather data relentlessly; spread insights across the organization.Second, operational excellence. Redesign processes for both efficiency and flexibility, with change in mind.Third, enterprise agility. Evolve continuously to deliver more value to customers.You'll learn from groundbreaking organizations that embraced these qualities. Like the credit union where cross-functional teams identified and then eliminated a key customer pain point: blocking questionable charges on debit cards. As it transformed processes and flexed systems, customer satisfaction spiked and service calls dropped by half.Read how a massive health services company reengineered its scheduling systems to boost efficiency — and responded in scant weeks to the challenge of COVID-19. Or the huge tech company division that embraced agility and streamlined product and marketing decisions even as it doubled in size.Four practical steps, iterated over and over, advance the responsive transformation.1. Start with a vision that enables coordinated action.2. Add systems thinking for a holistic perspective on change.3. Empower teams to make decisions quickly and effectively.4. Embrace feedback loops that enable rapid course corrections.The most responsive 15% of companies consistently deliver better business results, from sales growth to share price. Responsiveness changes everything. We'll show you how to embrace it and turn change into your biggest competitive advantage.

In her ground-breaking new book, The Power of Conscious Connection, esteemed leader and author Talia Fox sets out to change the way we perceive leadership and life. Drawing from her personal journey as a Black female leader, she provides powerful insights and stirring stories that expose the potent impact of leading with conscious connection.It’s more than just a book; it’s a movement that encourages the reader to be more present, more engaged, and more attuned to the intricacies of our interconnected world. Fox crafts a passionate plea for us to reimagine our roles, not just as leaders, but as global citizens, capable of inspiring and influencing change through conscious connection. Harnessing the power of her signature model, the LOVE (Listen, Observe, Value, Engage) system, she illuminates the profound impact of these four habits. Each page of this book will stir you to the core, awaken your senses, and challenge you to commit to a new way of living and leading. It’s about feeling more alive, more connected, more fulfilled. It’s about inspiring you to play your part in co-creating a world that truly matters—a world that we all would love to live in. The Power of Conscious Connection is more than a leadership guide—it’s a blueprint for a more conscious, compassionate, and connected world. This book is a call to action. It’s a call to connect . . . consciously. Join the movement, change the narrative, and let’s create a world that values conscious connection.

Leaders often say they need more accountability in their organizations. The challenge is how to develop accountability at scale while simultaneously addressing the many needs of your workforce - especially in a VUCA world of rollercoaster markets, talent wars, and new norms about where and how people work.  In The Accountability Paradox, workplace culture expert Cheryl Fields Tyler demonstrates that cultivating Deep Trust and High Expectations is the key to sustainably unleash potential, agility, and business results - in a way that is intrinsically motivating and deeply fulfilling for its people. In this must-read book for any CEO, senior leader, people manager, or aspiring leader striving to build, strengthen and sustain a high-performing organization, you will learn:What we mean by the Deep Trust and High Expectations(TM) approach and why it's so important to have both "deep trust" and "high expectations" working togetherWhat it takes to build a Deep Trust and High Expectations culture, including how to:Ensure you have a truly unifying purpose and actionable values for your organizationAssess your current culture and define what you need to changeEnsure your desired culture aims are woven throughout the employee experienceEquip leaders and managers to build an inclusive culture that unleashes the potential of your business and your peopleFilled with practical recommendations and "show-me-how" examples, The Accountability Paradox reveals how to build a Deep Trust and High Expectations culture that will foster authentic accountability and intrinsic motivation at every level of the organization, simultaneously strengthening employee engagement and business performance.

Are you looking to enhance your mentorship skills and make a lasting impact on the entrepreneurial world? Renowned entrepreneur and investor Brad Feld shares his decades of experience and expertise in developing and refining the art of mentorship through the philosophy of GiveFirst. The GiveFirst philosophy encourages individuals to give their time, resources, and expertise to others without expectation of immediate return. It goes beyond the "Pay it Forward" mentality, showing you how to adopt a continuous, optimistic, and empathetic mindset in your professional life. It reinforces positive feedback loops that impact not only individuals but also entire communities. In this book you'll discover how GiveFirst can help you create a vibrant startup community by breaking free from a transactional mindset and becoming an extraordinary mentor. Whether you are just starting your professional journey or well into it, GiveFirst is a must-read for anyone looking to develop their mentorship skills and build meaningful connections. With practical tips, real-life examples, and insightful reflections, this book will guide you through the journey of becoming an extraordinary mentor who can inspire, challenge, and empower. Get ready to transform yourself and those around you.

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in. Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components. Assemblage willshow you Whyperception is the truth and how to shape people's perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economyAssemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

"In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility." --provided by publisher.

In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.