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Survive. That''s what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees. After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.In this witty, gritty book, readers will learn about:┬╖       Embracing risk with wisdom┬╖       Cultivating authentic customer relations┬╖       Developing a positive business culture┬╖       Supporting all-important operations┬╖       Simple approaches to marketing┬╖       Sustaining a healthy work-life balance┬╖       And . . . the "cogs" in the global supply chain that enable the world to survive (literally)Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel''s), small markets, and for many other hardworking entrepreneurs who keep the global economy running.

People in a resilient society are able to bounce back from shocks, such as pandemics and economic crises. The Resilient Society, by Princeton University economist Markus Brunnermeier, describes how individuals, institutions, and nations can successfully navigate a dynamic, globalized economy filled with unknown risks. Lacking resilience, societies, families, and individuals can reach tipping points from which they cannot recover. Written for business leaders, economists, policymakers, and politically interested citizens, the book argues that the concept of resilience can be a compass for developing a social contract that benefits all people. The author applies his macroeconomic insights to public health, innovation, public debt overhang, inflation, inequality, climate change, and challenges to the global order. The Resilient Society was awarded the prestigious German Business Book Prize in 2021."Markus Brunnermeier has written a landmark book on resilience. It is an indispensable guide to what we must learn from the pandemic, and how to do better next time." - Angus Deaton, 2015 Nobel laureate in economics"In this book, Markus Brunnermeier thinks big about the long-term future, in light of the lessons we have learned from recent transforming events, such as the Covid-19 pandemic and the digital revolution. His book is a significant read for anyone taking a leadership role in the coming years. An excellent reading to an intro economics course." - Robert Shiller, 2013 Nobel laureate in economics"Markus Brunnermeier provides a new framework for understanding resilience in finance and in the political economy. He argues that we need to adopt a wider vision of how economies work. Lucid, clear, and engaging, the book should be required reading for any economist or policymaker seeking a new way of imagining the craft of economics." - Gillian Tett, Financial Times, chair of the editorial board and editor-at-large"Markus Brunnermeier, one of the leading economists of this generation, shows us how we can address crises more effectively in the future. His book will be an invaluable resource for scholars and practitioners looking to build a more resilient, just, and productive society." - Raj Chetty, William A. Ackman Professor at Harvard University and the director of Opportunity Insights

Are you thinking about having a baby? Well, don''t read this book! Kidding aside, read this book. In an age of conspiracy theories, social media deep fakes, political spin, and total uncertainty, Surviving Babies and Toddlers grounds readers in truthful Parenting Reality. In this witty, down-to-earth memoir, author Joel Houston, with the full support of his beleaguered wife, Katie, helps wannabe parents wake up from romanticized dreams of parenting bliss. He leads us into the trenches of raising children, where we learn about the "horror movie" of birth; diaper-loving dogs; awful fashion pageants; knife-wielding toddlers; and how far a baby''s projectile vomit can travel. (Far.)And yet, Houston never leads us to despair. Despite the daily struggle of raising babies and toddlers, the author helps us see that children and family are the most important things in life. This book is for: anyone who aspires to have children and wants to know about Realitynew parents searching for survival tactics (e.g. join a mothers-only Red Wine Therapy group)empty-nester parents trying to understand why they no longer have strength or soul but still miss the kids

Many US businesses are failing. Many can be restored to health. According to the US Bureau of Labor Statistics, about 70 percent of American businesses buckle after ten years. Some of this is due to technological disruption and economic downturns. But many businesses fail because of poor management and inadequate leadership.Can leaders revitalize struggling businesses and organizations before they collapse? If so, they can play a vital role in preserving and creating jobs, thereby sustaining families and entire communities.In Bridge the Gap, author and CEO Michael Rodenberg reveals how leaders can restore broken companies by addressing foundational issues that many executives overlook. In this book, business leaders will learn how to:assess the current reality of the company, even when it means facing "the brutal truth"identify and focus resources on the "mission critical" aspects of a businessrestore health to the business culture and workplace relationshipsthink carefully about the long-term personnel and system needs of a companyengage meaningfully with the local community where the business is headquarteredunleash employees and managers to contribute in meaningful ways while maintaining unity around the corporate vision and valuesBridge the Gap is not theoretical; rather, Rodenberg shares the story of how he and his team revitalized a multinational tier one automotive manufacturing company. Although his business had a long and vibrant history that originated in Japan, Rodenberg was hired by the parent company to help the US division become profitable. He, along with his team, successfully restored the business, as demonstrated by its profits and its prominent industry awards.This book is for leaders of small or large companies. It will enable leaders to instill new energy and health to failing companies, and it will help leaders with strong companies to improve and grow.