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Offers a brief introduction to chemistry. The primary objective is to provide an understanding of the fundamental concepts and language of chemistry.
Agricultural chemistry is the study of both chemistry and biochemistry which are important in agricultural production, the processing of raw products into foods and beverages, and in environmental monitoring and remediation. This text offers an introduction to this subject.
Provies an introduction to chromatography. Chromatography has become a cornerstone of separation science, that branch of chemistry devoted to separating compounds from mixtures. There are two main categories of chromatography: preparative and analytical. Analytical work uses small sample sizes; preparative work uses large quantities of samples and collects the output in bulk.
Electrochemistry is the branch of physical chemistry that studies the relationship between electricity, as a measurable and quantitative phenomenon, and identifiable chemical change, with either electricity considered an outcome of a particular chemical change or vice versa. This book is an introduction electrochemistry.
Explores what an entrepreneur is and the key characteristics and skills that a successful entrepreneur possessesExamples of successful entrepreneurs are given. Entrepreneurs are pioneers, innovators, leaders and inventors. They are at the forefront of technological and social movements; they are dreamers, and most importantly - doers.
The central idea of the study of organisational behaviour is that a scientific approach can be applied to the management of workers. Organisational behaviour theories are used for human resource purposes to maximize the output from individual group members. This text provides a solid foundation in the concepts of organisational behaviour.
All organisations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. This textbook provides readers with an understanding of the interrelated processes between people and an organisation.
Explores the art of leadership. Leadership is the ability to inspire or influence others towards a goal. A leader places the people around him or her in a position that sets them up for success. By being committed to helping each person achieve their own personal goals, the leader sets an organisation up for success.
Provides an introduction to international industrial law. Industrial Law is the branch of Law that deals with legal aspects of three different but inter-related set of entities - industries, labour and governmental agencies. The International Labor Organization and the World Trade Organization are main international bodies involved in reform labour markets.
Advertising management is a complex process of employing various media to sell a product or service. The advertising management process helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product. This textbook offers an introduction to the practices and perspectives of advertising management.
An introdution to e-commerce. Electronic commerce or e-commerce is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. At its core, E-Commerce refers to the purchase and sale of goods and/or services via electronic channels.
Public relations have never been as relevant as they are now. We live in the age of information; through new channels and approaches, information management has become key to the development of any kind of organisation. The scope of the book is to give the reader the tools to understand some of the dynamics of public relations, tobe able to both use and recognise them.
Cyber law is a recently developed branch of law that responds to the necessity of a structured and comprehensive set of regulations addressing the rapidly growing use of computers, digital devices, internet and other networks. This book critically looks at the development of cyber law.
The relationship between law and public administration plays a central role in the development of countries and of society as a whole. This book looks at some aspects of the relationship between public administration and law. It also considers the citizen-public administration linkages and issues deriving from the presence of multiple authorities.
Through a well-structured and community-oriented set of regulations and practices, public administration allows society to enhance the quality of its systems. The aim of this book is to offer a general understanding of some of the fundamental concepts affecting the shaping of public administration, as well as present some of the major issues public administration has to face.
Hydrology deals with the origin, occurrence, circulation, distribution, the physical and chemical properties of water and its interaction with living organisms. This text introduces students to the key concepts and methods in physical and engineering hydrology.
Provides an introduction to engineering mathematics. Engineering mathematics is the art of applying mathematics to complex real-world problems. It combines mathematical theory, practical engineering and scientific computing to address today's technological challenges. It is a creative and exciting discipline, spanning traditional boundaries.
Offers an introduction to industrial and manufacturing processes. Industrial and manufacturing engineering is the combined art and science of designing, developing and managing the manufacture of quality products. Industrial engineers are concerned with reducing production costs, increasing efficiency, improving quality, ensuring health and safety, and protecting the environment.
Offers an introduction to the fundamentals of control theory. Control theory is an interdisciplinary branch of engineering and mathematics that deals with the behaviour of dynamical systems with inputs, and how their behaviour is modified by feedback. The usual objective of control theory is to control a system so its output follows a desired control signal which may be a fixed or changing value.
Communication is basically interaction among people or sharing information. Digital communication is the transferring of data from one place to another. This text provides an introduction to the essentials of digital communication.
Electrical engineering is concerned with research, design, development, manufacture, installation, operation, maintenance and management of equipment, plant and systems within the electrical, electronic, communication and computer systems areas. This book offers an introduction to electrical engineering.
Electronics engineering is an electrical engineering discipline which utilizes non-linear and active electrical components to design electronic circuits, devices, microprocessors, microcontrollers and other systems. The discipline typically also designs passive electrical components, usually based on printed circuit boards. This text introduces reader to the basics of electronic engineering.
Provides an introduction to fuzzy logic. Fuzzy logic is an approach to computing based on ""degrees of truth"" rather than the usual ""true or false"" (1 or 0) Boolean logic on which the modern computer is based. The idea of fuzzy logic was first advanced by Dr. Lotfi Zadeh of the University of California at Berkeley in the 1960s.
Information security refers to the processes and methodologies which are designed and implemented to protect print, electronic, or any other form of confidential, private and sensitive information or data from unauthorized access, use, misuse, disclosure, destruction, modification, or disruption. This book offers an introduction to the fundamentals of information security.
The main objective of IT management is to create value through the use of technology. To achieve this, business strategies and technology must be allied. This text reviews and literature to provide a broad overview of how information technology impacts organizational characteristics and outcomes.
Civil engineering is all about helping people and shaping the world. The built environment encompasses much of what defines modern civilization. Focuses on the basics of civil engineering and engineering mechanics to provide students with a balanced and organised approach.
Offers an introduction to remote sensing. Remote sensing makes use of visible, near infrared and short-wave infrared sensors to form images of the earth's surface by detecting the solar radiation reflected from targets on the ground. Different materials reflect and absorb differently at different wavelengths.
Computer information systems are a necessary and vital component of our modern life. Computer science is a discipline that spans theory and practice. This book provides an introduction to contemporary computer information science.
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