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Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.

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Presently all family members are seen engrossed in various electronic gadgets, particularly the cell phones. My observation being, Kids and children are found more addicted to these gadgets and hence they are loosing their precious childhood. Hence they are missing all childhood games to be played on open grounds. Observing this I felt lot of petty about the children and in that thought I started comparing my childhood atmosphere with that of present kids. These thoughts made me to write about my childhood games which we used to play. In present book I described almost all games children used to play bout 60-65 years ago. I tried to cover all the games we played in childhood and also added developments in some games which are being played on competitive basis today. I hope this writeup will give information of games used to be played about 60 years ago and todays children will get awareness of the life without electronic gadgets. Where as elderly people will revive their childhood and games they played and a nostalgic pleasure. The book is in Marathi language totally a handwritten one with illustrations about games in tribal "Waarli Art".

The book chronicles a journey toward healing and recovery, as the author navigates the ups and downs of treatment and grapples with the impact of Cancer. Along the way, the author shares insights and lessons learned about resilience, gratitude, and the importance of self-care. This book is a must-read for anyone who has experienced a health crisis or has supported a loved one through illness. It is a deeply personal and inspiring story that will touch the hearts of readers and leave them feeling inspired and empowered.

"It is a story I know very well. A story of truth, lies, betrayal, and friendships..." Amiera's birthday just keeps getting stranger. First, the Core of her planet stops glowing. The fate of her planet rests on her finding a cure no one knew existed. Then, the building she is in lands in some other, unknown , planet...with mysteries in every nook and corner. She now has to save her planet, saving herself and uncovering aeons-old plots along the way. No pressure at all.

A Production is a compilation of multiple roles, consistent theme and a teamwork. And I want to bow you down for drawing such a hard-earned and phenomenal one for your protagonist so far. You are truly a gem of a film maker! Eh? What do you mean by you are not? You're not a film maker, are you sure? Well I know you are and you will agree to it too. You are a maker, writer, director, producer and a casted actor/actress of the longest ever made, ever seen and ever lived film, a film of your story, your days, your ambitions and your ways. Sounds filmy, isn't it? Because it is! Life is not like a film, it is a film. It is a spoken unspoken narrative narrated, curated and acted by and for the main character you were by birth assigned to play. Film-e-life is a guide for that active crew inside you, It is a filmy perspective to look at all the drama that we are living to leave behind. It's your story that this is book is all about! "You're the main character"

This book describes in detail regarding radiological,clinical and histopathological signs in pulmonology. This book is one stop solution for all those interested in pulmonology and its classic signs

The press being the Fourth-Estate of democracy have immense power to act on and influence society. Mahatma Gandhi, rightly thought that the sole aim of journalism should be serving society and enlightening them with the right perceptions. They should educate the people with truth and facts and never should mislead or corrupt the minds of the people for any kind of selfish or organizational advantage. This book addresses the ideal role and the actual role they played in the contemporary social scenario, the ethical dilemmas they come across while trying to exercise fair practice, and the risk factors involved.

It is my pleasure to introduce this book on Progressive Learning in Education. The past 23 years of experience across countries in the Asia Pacific Region has allowed me to curate the best strategies and practices to promote progressive learning in education.

"Clinics in surgical Gastroenterology" is the third book authored by Dr Prashant R Rao, who is an accomplished GI-HPB Cancer & Laparoscopic surgeon from Mumbai, India. ¿ History taking and examination is an art which helps the clinician reach a probable diagnosis, thus guiding further investigation and Management. Unfortunately, not much emphasis is given to the same during medical training leading to a lacunae while preparing for practical examinations/Viva-Voce and ultimately in clinical practice. ¿ This book has been prepared keeping the same in mind to help the Medical Student/ Clinician with History taking, Examination, reaching a Diagnosis and planning appropriate Management for various Gastro-Intestinal & Hepato-Pancreatico-Biliary (GI-HPB) diseases. This shall not only be of help while preparing for examination, but also in day-to-day practice ¿ The book has been prepared with guidance from leading GI-HPB surgeons from all over India, Namely o Prof. Puneet Dhar, AIIMS, Rishikesh o Prof. V K Kapoor, SGPGI, Lucknow o Prof. Chetan Kantharia, Seth GS MC & KEMH, Mumbai o Prof. Avinash Supe, Seth GS MC & KEMH, Mumbai o Prof. S. Sudhindran, AIMS, Kochi ¿ All-important GI; HPB cases frequently seen in day to day practice has been discussed in a detailed, comprehensive and systemic manner. For each case we have provided: o Format for History Taking o Justification for each component in history o Format for examination o Example case, Summary and Diagnosis; o How to Proceed ¿ All important and pertinent literature, land mark trials and studies in GI-HPB Surgery have been compiled and briefly described in a systematic disease wise manner in one chapter. The general consensus for controversies in GI surgery has also been discussed. "Clinics in surgical Gastroenterology" is probably the only book available with such a feature. ¿ Also included are: General format for History taking and work up in a GI case; Tips for exam going candidates

"Until you know that Life is War, You cannot know what Life is for". You, dear reader, don't need the typical self-help book to guide you through life and hence this is not one. This book is to inspire you to tap the faculties that you already possess, to awaken your fighting spirit, to remind yourselves that you already are bestowed with all that you need. There are no "to do things" or "over the weekend assignments" or "targets to be achieved" over here. Just by reading this book, you will simply do the needful to overcome your life's challenges.

Covid was hard for all of us, but it was harder for those who lost their loved ones. It sure felt terrible and scary to witness the fragility of human life as death took the center stage. This is just one side of the coin, on the flip side, what do you think of those people who actually went through death and drifted into the abyss? What were they feeling when they died? If given a chance to these passed-on souls, what would they say about their experience? I Once Lived, is a perspective of one such man who passed away due to covid, now as a soul reflects upon the life he lived, narrates his death experience and his after-life journey, in an attempt to show us all how living well is of paramount importance, and the impact it has on our death process and the journey beyond. I wish these powerful messages will permeate deep inside and re-direct us towards leading a more fulfilling & elated life.

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"Since ancient times, the practice of Yoga has brought vast mental, emotional, physical and spiritual health benefits. Today, it is often reduced to being only a means of physical exercise, thereby losing the treasure of its comprehensive original forms - the Ashtanga, Hatha, Raja, Karma, Bhakti, and Jnana Yoga which aim to bring holistic Well-being. In this book, J.C. Singhal lucidly presents a thorough research of the ancient Indian scriptures and texts covering all aspects of Yoga in English, along with original Sanskrit references for each. It is as relevant and useful for a beginner as for an advanced practitioner or teacher of Yoga. "

Telangana state is a political freedom in a democracy. A graduate in Agriculture sciences, A retired Agriculture devlopment Bank Officer. Experience in financing rural devlopment. A journalist. An activist for Telangana State.

This color atlas and text shows hand drawn histology and oral pathology diagrams. All the diagrams are drawn by the author herself. Students of dentistry and clinicians will benefit from this book. Useful for undergraduates, postgraduates, teaching faculties of oral pathology, oral medicine and the practitioners

Management book explaining how people in an organization behave during their presence in the organisation.

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Learn how ordinary learners achieve extraordinary learning results!Do you keep asking yourself, ""Who is a prodigy?""What makes a child prodigy?Why does a person become the person he becomes?Why does a little boy or little girl grow up to be the kind of person he or she becomes?Most of us are using somewhere around 5% of our real potential?It means we are giving only 5% of ourselves to what we are doing?That is why we only have 5% of the fun, 5% of the joy, and 5% of the rewards we could have.According to experts, we all have vast reservoirs of abilities that even geniuses frequently fail to use.What is success? Why isn't everyone successful?Do you want to know the answers to these questions?Do you want to understand more about getting success yourself?The 9 Success Secrets of Self-Made PRODIGY is all about maximizing your full potential by developing Strong Belief System and Right Mindset. This concise and practical book offers a step-by-step formula for becoming a genius, regardless of where you begin. This will be your guide to learn how to ¿ Set goals¿ Make plans, and ¿ Access your hidden assets to achieve more of what you truly desire from life.Strengthen your Learning style, nurture Time Management Skills and become highly Productive just like a Genius!Learn about the challenges that a self-made prodigy faces as well as the steps to overcome these obstacles.Use the tried-and-true strategies and ideas to propel you forward faster than ever imagined!What should you do to use those ideas and implement them to achieve success?The 9 SUCCESS SECRETS of a Self-Made Prodigy demonstrates how anyone, regardless of where they are in life at the time, can become a Prodigy by using these strategies.How to overcome the Fear of Failures?What are different types of Goals, and how to set your goals?Learn to develop Critical Thinking SkillsProblem Solving SkillsApplication based LearningsHow to apply the Newton's Laws in setting goals and achieving success?How can deliberate actions aid in the learning process?Understand the Art of Learning.4 Basic Steps to fast Learning3 R's FormulaDFL ConceptDeveloping Flow in your Learning ProcessProductivity Improvement TechniquesApplication of Pareto's Principle in setting your prioritiesABCD Analysis for prioritizing any task.How to best utilize your time?Importance of Internal as well as External Environment in becoming a GeniusCollaborating and Accountability Reverse Engineering FormulaPerforming Under PressureSetting and achieving DeadlinesOvercoming Procrastination Be Proactive.Harness your full potential and upgrade the quality of your learning and understanding.Get your copy now.

Mysteries of the magic well is a story of 5 children namely- Sue, Peter, James, Carmen and Kyra. Sue, Peter, James and Kyra, find a magic well which transforms James. As they work to break the curse, they find a diary containing potion recipes and information about unknown magical herbs and letters, all by a man called Adam smith. One letter mentions that he is trapped , hence the children set out to find him through a series of magical events including their meet with a girl named Carmen who turns out to be the daughter of Adam smith and the Queen of witches.