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Despite the increased research interest in tourism in Asia, most research has focused on the key destinations the region hosts (China, Macao, Hong Kong, Thailand), neglecting others which are less well explored. As such little is known about the marketing efforts and practices along with the successes and challenges countries in the Southeast Asia sub-region have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques, and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market. It includes chapters on: China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, and Vietnam. Key PointsIt offers a contemporary and insightful look at various case studies in Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools;It provides case studies developed by tourism researchers who are experts in their researched context countries;It focuses on several countries which are at different stages of development;It explores specific marketing strategies in Southeast Asian destinations, considering global trends and forces to understand the marketing environment.The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in a classroom.

This beautifully illustrated book shows the incredible variety of courtship behaviors and celebrates the wonderful natural history of a wide range of insects. By studying model species - such as the fruit fly, Drosophila melanogaster - researchers have discovered how genes control and influence courtship behavior, via proteins, biochemical pathways and neural circuits. This book integrates these diverse fields into a framework constructed around courtship and mate-finding, bringing together studies from the laboratory and the field.

Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. Managing Tourism Enterprises describes and includes essential business planning and teaching tools including: feasibility analysis, marketing plan, and strategic planning toolslecture slides for each chaptercase studies with each chapterquiz and test questionsThis is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; Postgraduate students undertaking courses specific to strategy and performance of tourism firms.

Due to its increasing popularity as a plant-based meat alternative, jackfruit is being introduced in more countries, such as the USA and Mexico that have the climate to support it. This book reviews the current state of knowledge concerning the growing and cultivation, production technology, postharvest management and processing of jackfruit.

This book explores the nexus of climate change and biological invasions, resulting impacts (biological and economic) and assesses ways to reduce vulnerability and increase the resiliency and sustainability of managed and unmanaged ecosystems. The book has three parts, focusing on: (1) the dimensions of the problem; background and science; (2) case studies; (3) Management: detection, prevention, control and adaptation. This revised edition examines a wide range of topics and regions, the underlying science, examples (case studies) from around the world, and ways and means to recognize, manage and control the consequences. It includes new cases and new threats; for example, a chapter summarizing case studies regarding climate change and invasive species that are also disease carriers (e.g. ticks and Lyme disease).

Managing Microorganisms is the standard reference for anyone who works with microorganisms, primarily bacteria and fungi, but also algae and protozoa, yeasts, animal and human cells etc. It is applicable to researchers who maintain their own collections of strains, and those who use a public service culture collection. The book includes coverage of: - methods of preservation and characterization for different groups of microorganisms- best practice guidelines for culture collection management- how to protect investment in research with microorganisms- where to source microorganisms- how to store, handle and distribute microorganisms effectively and safely- how to design a sustainable business plan for a culture collection- health and safety issues, and the regulatory environment

"This book explores the intersections between leisure and health. It reveals and critiques the nuanced ways that leisure impacts health and considers how health professions use leisure as 'tool'. Case studies present developing leisure and health themes, in relation emerging environmental, health and societal challenges that confront the world"--

Neuroanatomic lesion localization--detecting where a neurologic problem arises--is key when presented with a dog or cat with signs of neurologic disease. Laid out in a case-based format and workbook style to guide the veterinarian, this book: covers the whole process from the animal's examination through to diagnosis; covers localizations of intercranial disease, spinal cord disease, neuromuscular disease and multifocal disease; and provides blank practice sheets to encourage the reader to work through cases, testing and consolidating their knowledge multiple times.

This book has an introduction and 22 other chapters that cover science communication skills. The editor has detailed knowledge of the field and consultation with leading editors and journalists in the region. It provides hands-on guidance together with examples, learning activities, graded and ungraded quizzes to facilitate learning. The content has been tried and tested by lecturers at two universities in Nigeria and Uganda, who used it to successfully train thousands of students in science communication. Each chapter carries hands-on advice on the practice of science journalism, with learning activities to deepen the learner's understanding of the topic. The book also includes five academic systematic review papers, written by university faculty, that identify, review and synthesize available literature and experiences on science journalism and communication issues in the region. It also includes a case study detailing the experience of Uganda's Makerere University with introducing science journalism and communication into their undergraduate and post-graduate curricula.

"Addresses tourism development and planning in the Middle East from a sustainability perspective, embracing case studies and examples from the region. Considers economic, socio-cultural, environmental and regulatory perspectives"--

This book presents a clear set of integrative concepts for understanding the overall physiology and growth of temperate deciduous fruit trees. The emphasis is on overarching principles rather than detailed descriptions of tree physiology or differences among the numerous species of fruit trees. Although the focus is on deciduous fruit trees many aspects apply to evergreen fruit trees and trees that grow naturally in unmanaged situations.

"This book offers a wide, in-depth study of the gender-climate change-agriculture nexus. Despite more than 40 years of research exploring this nexus, there is still ambiguity around the foundations, connections, and approaches for planning gender-inclusive climate policies. This volume aims to clear that ambiguity"--

Focusing on recent progress on biostimulants and their role in crop production and agricultural sustainability, this book includes: - 31 chapters on a wide range of biostimulants and their role in plant growth stimulation and stress tolerance.- Mechanism of actions of diverse groups of biostimulants, such as trace elements, plant and seaweed extracts, humic substances, polyamines, osmolytes, vitamins, nanoparticles and microorganisms.- New promising biostimulants with novel modes of action.

"This book outlines contemporary strategies for tourism development in post-socialist countries, reviewing the opportunities and challenges as well as initiatives and approaches to sustainability. Reviewing development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, it also considers post-COVID tourism"--

This book is the first, comprehensive, authoritative field guide and distribution atlas for the butterflies of Cyprus, assembled by authors with a combined experience spanning over 50 years of study of the island's butterflies.

Key Questions in Environmental Toxicology is designed as a self-study tool for undergraduate students. Questions review the origin, characterization and environmental distribution of major pollutants, followed by their absorption and metabolic disposition in living organisms. They address implications for the development of cancer, cardiovascular disease, pulmonary dysfunction and neurological conditions in relation to gaseous pollutants, particulates, persistent organic compounds and radioactive emissions, then cover the impact of pollutants on biodiversity, food safety, and water contamination. This book: Covers toxicology from human morbidity, ecological impact and biodiversity perspectives, and emphasizes the impact of diverse organic pollutants in worsening these interconnected phenomena, leading to wider environmental emergencies;Provides a selection of fill-in-the-gap, multiple choice and short answer question types for students to vary their learning and enhance motivation;Includes full answer rationales, allowing students to gain true insight into the subject.Providing support to programs across environmental science, ecology and human health, and covering all the major biological toxins and pollutants as well as unintended consequences of actions designed to improve outcomes, this book may be used in conjunction with the companion volume Introduction to Environmental Toxicology.

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

This book contains chapters on 33 understudied indigenous fruits and vegetables from all around the world, including African nightshade, amaranth, baobab fruit, Indian gooseberry, red bush apple, and snake melon. Each chapter provides: an overview of plant botany; an understanding of the phytonutrient constituents and health-promoting properties of bioactive compounds or metabolites; information on the biological activity of the functional compounds that will improve productivity and increase utilization of indigenous fruits and vegetables to sustain food security; impacts of postharvest storage, processing, and traditional food preparation methods; and potential for new product development.

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Updated to include new studies, the second edition of Creating Experience Value in Tourism introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; provides new chapters addressing stakeholder perspective and concretion, the role of the experience setting in creating experience, the connection between co-creation and subjective well-being and global perspectives on value creation; and considers consumer behavior and factors affecting value creation from both physiological and psychological perspectives.

Loquat (Eriobotrya japonica Lindl.) is a subtropical evergreen fruit tree indigenous to China. Records show it has been cultivated in China for over 2000 years. From its beginning, loquat has spread to more than 30 countries around the world. Grown in various regions of Asia, the Mediterranean and across the Americas, loquats suit both temperate and subtropical areas, sharing the same environmental conditions as citrus. Loquat is an increasingly commercial crop in some Asian and European countries with a good amount of international trade. Recent research has focused on improving crop yields and quality. Over 100 different varieties have been developed to meet both growers' and consumers' demands. These developments have contributed to a better understanding of the crop environment, plant growth and physiology of tree and fruit development with implications for both breeding and cultivation. This book is the first to provide a comprehensive coverage of the history, physiology, culture and marketing of loquat throughout the world.

This book examines the risks to the emotional well-being of animal welfare staff and veterinary professionals. It provides practical solutions, coping strategies and various techniques aimed at restoring a work-life balance as well as giving guidance on creating healthy approaches to self-care for the emotionally challenging work undertaken by anyone working directly with animals. There is: practical advice on recognizing the risks such as compassion fatigue, burnout, and imposter syndrome; guidance on creating emotional resilience through healthy coping strategies; down-to-earth advice on supporting front line team members and public-facing animal care teams; and a range of case studies by experts that help give professionals the strength to make positive changes.

"Behaviour problems are a significant cause of companion animal relinquishment and euthanasia. This book provides up to date information about animal behaviour as well as practical advice on how veterinary practice professionals can manage undesirable animal behaviour and give down to earth, appropriate and trusted advice to owners"--

"Behaviour problems are a significant cause of companion animal relinquishment and euthanasia. This book provides up to date information about animal behaviour as well as practical advice on how veterinary practice professionals can manage undesirable animal behaviour and give down to earth, appropriate and trusted advice to owners"--