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Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry.The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results.Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

This book is for anyone who wants to achieve better personal and organizational effectiveness and fruitful business relationships.It is designed to give both the theoretical knowledge and the tools for action to change your organization's power dynamics. To operate in a global environment that is increasingly relational than transactional, it is vital to cultivate globally competitive leaders to deal with ongoing change and challenges. The Power of Belonging addresses these challenges faced by leaders today, both when influencing and achieving organizational goals.This is also a book for individuals too, because we cannot define ourselves by single dimensions-we are a synthesis of our backgrounds, experiences and philosophies. Thus, the most challenging lesson to learn is that belonging will remain a puzzle until we find that it has a unique dwelling place-that we must first profoundly belong to ourselves. So are you ready to be a change agent? Great then this book is for you!

Examines the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer.

This book provides students guidance on how to deal with the project-based instruction form. Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to approach the project, how to interact with students in groups, and how to interact with the instructor. The discussion includes many useful examples.

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the "e;what,"e; but also the "e;how"e; of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team's frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team's contribution to the company's key fundamental processes. It concludes with an overview of the future challenges of sales management.

This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both Business leaders rely on accounting data such as profit and calculated costs as a guide to whether they are making money. Should they? Accounting was designed to report financial performance not model cash flow. Accruals can disconnect cash flow from the timing and extent to which it occurs. Statements of cash flow do not provide insight into what was bought and how efficiently it was used. Costs and profits are not absolute, they change based on the model you use to calculate them. To manage cash, you must manage what you buy and how effectively you use it. The largest expenditure for most companies is capacity; space, labor, materials, equipment, and technology. Unless you model and manage capacity effectively, you will not achieve the cash flow results you seek. This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both. After reading it, you be able to see, understand, and manage cash flow as never before.

Businesses rise, fall, or stall based on their level of leadership. Businesses that invest the time, energy, and resources to develop leaders enjoy a competitive edge--and by developing leaders who can develop other leaders, unleash the power of rapid and sustainable growth. By developing people with the skills to put team members and customers in the best position to succeed, they ensure their own success.The Leadership Edge gives business leaders and leadership coaches, consultants, and trainers a framework for developing strong business leaders who can learn to develop other strong business leaders. It serves as a guide, offering insights, strategies, and practical tools to empower individuals and organizations to gain their own leadership edge.Whether you are a seasoned executive, a middle manager, an emerging leader, or a leadership consultant, the principles and practices explored in The Leadership Edge provide the knowledge and resources to unleash your leadership potential and make a meaningful impact on your organization.

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

Executive Presence is Dead, Now What?All your life you've followed the 'rules' of executive presence and leadership to get where you are and suddenly, they're just not working the way they used to. The business world is clamoring for authentic leadership, but you don't know what to share, what to wear or how to show up as your 'whole self' or for people bringing their 'whole selves' to work. Executive Being: Humanizing Business One Leader at a Time has the answers.Here's what's in it for you: Why we need a different kind of leader nowHow authentic leadership outpaces stale rules of executive presence every timeSeven succinct practices on how to BE a good leader for a feeling worldSeven special appendices for my very experienced leadersIf you're finding it's not quite as easy to lead as it was before, or you're new to leadership, it's time to try something different and to lead in a way that's true to you, for the world.

From the street smarts of a 15-year-old, rose a triumphant entrepreneur whose resilience and determination forged a path to success. The Language of Success is a story of survival, self-improvement, and accomplishment.In these pages, the author walks us through her sometimes-tumultuous upbringing in a 'milky-white' town of little diversity, while striving to understand the bigger world around her. From leaving home at 15 and facing daily challenges of survival, to finding those paths to nontraditional education and opportunities. This unorthodox route into the world of business and later linguistics, showcases the opportunities and 'go with your guts' intuition, that often lead to places you never dreamed of.The lessons learned through years of minimum wage jobs and struggle were later her building blocks for success. Over the course of two decades, she built her company, Empire Interpreting Service, into a leading Language Service Provider (LSP). Theresa bootstrapped her company and molded it into a respected, award-winning organization that has been cited as the 'gold standard' in its field.

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements.Behind each story and report is the strong determination of an individual or the commitment of organizational management to establish and uphold practices that cut the energy use, support providers of raw materials with living wages and lifestyles, and mount campaigns to educate the consumer on supporting products and the overall circular economy. Resale, reuse, and remake comprise an escalating movement that didn't exist even a decade ago to extend the life cycle of products that previously had a high potential of becoming landfill. It has become big business, sanctioned with promotions across the retail board, from icons of mass merchandising to small local workshops.Sustainability for Retail offers businesses and consumers insight into beneficial decision-making for themselves and for the greater environment. The authors provide a comprehensive guide to the forces driving the retail sustainability movement.

Understanding Digital is the Most Critical Skill of the DecadeEvery business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can't all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

This book is not an academic treatise. It is a concise story that tells what America's multinationals did to the U.S. economy and how they did it. It is an applied and actionable book which includes many suggested solutions that function as steps the reader can take in their company.This book is based on a promise made by multinationals in 2018 when 181 CEOs signed a commitment letter to lead their companies not just for the benefit of their investors, but for the benefit of all stakeholders: customers, employees, suppliers, communities, and shareholders.During the last 40 years, the American dream has been dismantled by the policies and decisions of the multinational corporations (MNCs). Instead of benefitting all stake holders, they chose to favor their shareholders over all stake holders and short-term profits over society and country. To begin this process of change to achieve these new commitments, they must first understand what corporations did wrong since 1980 that didn't benefit the other stakeholders.This book will provide managers a detailed summary of the problems and obstacles they will need to address and overcome if they are going to make good on their commitment to meet the needs of all stakeholders, including employees, suppliers, communities, and an economy that serves all Americans. It also offers many solutions that will help them improve their job performance.It is in the interest of America's multinationals to find ways to protect their technologies, reduce outsourcing, and shift their focus to playing in a long-term economic game if they want to be competitive in the future.

This book is a practical guide to two of the most important emerging technologies: data science/AI and blockchain.The world of technology progresses so quickly that we often don't realize how far we've come. Over the last 20 years, technologies like data science, artificial intelligence, the Internet of Things, and blockchain have transformed the world of business, industry, and society.These emerging technologies offer a wide range of opportunities. However, they also create new challenges businesses must face, such as developing new business models, and discovering the best adoption strategies.This book is a practical guide to two of the most important emerging technologies: data science/AI and blockchain. With broad applicability across all sectors, decision-makers would greatly benefit from understanding these fields.

We have a problem in healthcare.That problem is this: in today's healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost.If it's not calculatable, spreadsheet-able, or measurable, it hardly receives any attention from healthcare managers, administrators, and decision-makers.We can't simply sit back and allow the dehumanization that currently runs rampant in our clinics and hospitals continue to wreak havoc on one of the most important factors in clinical outcomes: the relationships between healthcare professionals and the people (patients) that they serve.Healthcare is a great and noble profession, but it will only remain so if we, as healthcare professionals, return its focus to its true purpose: people, the people receiving care, and the people working to deliver that care. After all, we're all more than simply numbers on spreadsheets or items on checklists.Better Outcomes: A Guide for Humanizing Healthcare outlines the 8 changes that organizations and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.The book covers topics related to truly patient-centered care, a biopsychosocial approach to service delivery, patient engagement, interpersonal communication, and developing long-term relationships with patients.Through an exploration of both clinical research and real-life examples and cases, the book outlines and supports a vision of a new healthcare, where skilled, competence, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.

This book examines the economic logic of the significant variation in growth over long periods.What's necessary for the U.S. and other developed nations to realize stronger growth and more equal incomes? What's necessary for families to feel vacations, college educations, and retirements are possible? Will artificial intelligence (AI) automate or augment workers' jobs? Will the 2020-2021 global pandemic be sufficiently disruptive to deliver fundamental transformation?Economic success in the decades ahead will depend on the willingness of households, businesses, and governments to innovate and change ways of living and working.To explore these questions, the 4th Industrial Revolution is a unique frame to assess global economic transformation, providing a point-in-time reference for placing current events in the context of sustained, multi-decade periods of faster and slower growth. Political, social, and economic metamorphoses have accompanied each revolution.This book examines the economic logic of the significant variation in growth over long periods.Climate change and the global warming consequences of fossil-fuel technologies will need to bring about a new energy technology and, if successful, result in renewable energy sources, reducing energy expense.The success of the 4th Industrial Revolution is not assured. While the future is uncertain, history suggests success requires that barriers are addressed, workers and businesses engage in the necessary change, and a positive policy response provides the needed leadership.The book proposes a Growth and Fairness Agenda and a New Social Contract through which stronger economic growth and more equally distributed incomes can be possible.Recognize traditional policy actions may be insufficient to achieve stronger long-term growth.Promote improved confidence and a positive outlook among small and medium enterprises.Encourage advances in AI technology while addressing risks and fairness issues.Support deeper worker engagement between business leaders and workers.Seek a new social contract among workers, businesses, and governments.

Going far beyond a purely rational-structural way of looking at change in organizations, this book contributes well researched insights into often-overlooked organizational blind spots.The authors share their own experiences in clear and accessible language, exploring recovery from cumulative crises; nostalgia and postalgia; victimization of leaders; dealing with narcissistic leaders; and a writing process for reducing anxiety through self-reflection.Anyone who works in an organization-large or small-will gain new perspectives on the most difficult challenge of all: understanding human behavior in times of change.

Not your average cookbook. This is a research-based recipe for innovation!This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways:It is based on data, combining empirical research, literature reviews, business cases, and interviews.It tells a story of two friends in diametrically opposite business predicaments due to COVID. Their story is complex and layered, making for engaging reading.For too long, innovation culture has been amorphous. InnoQTM, built on years of rigorous research, breaks it into 11 dimensions that can be measured, tracked, and improved. We share real world data and examples showing the power of the 11 dimensions and provide concrete ways to improve on them. The pandemic has fundamentally changed the way organizations do business for the next many years-creating a culture of innovation is now more important than ever.This book is perfect for leaders, innovators, managers, and students.

Are you prepared for the coming AI era?AI advances will profoundly change your daily service interactions, so this book provides readers with a necessary understanding of service, the application of resources (e.g., knowledge) for the benefit of another. In just minutes, you can learn about today's use of early-stage AI for automation and augmentation, and essential elements of service science, service-dominant (S-D) logic, and Service Dominant Architecture (SDA).Ultimately improved service for all is possible with human-level AI and digital twins - but requires investing wisely in better models: Better models of the world both complex natural and social systems (science), better mental-models in people to improve interactions (logic), better cultural and structural models of organizations to improve change (architecture), and better trusted and responsible AI models. The service innovation community studies and builds better models to improve interactions and change in business and society.The book challenges all responsible actors - individuals, businesses, universities, and governments - to invest systematically and wisely to upskill with AI (the X+AI vision). The service innovation community is a growing transdiscipline harnessing all disciplines to become better T-shaped professionals. Extensive end notes, bibliography, and index are provided.

"e;In Confronting the Storm, David passionately argues for a shift from the predominant legacy thinking that struggles with our greatest challenges to a regenerative and collaborative mindset within leaders. Humanity is at a fork in the road so new, creative, and urgent leadership is essential. For us all and future generations to be able to thrive on Spaceship Earth, this book makes for compelling reading."e; -David Houle, MD, The Sarasota Institute and 5x TEDx speaker, USTraditional leadership wisdom is buckling and failing.Leaders are not only grappling with the pandemic, but a greater challenge awaits them - a storm of complex social, environmental, and economic issues that is leaving organizations extremely vulnerable.As daunting as it may feel, there are substantial opportunities to thrive.David provocatively argues that, to successfully deal with the storm, we must accept that the leadership styles that have been celebrated for centuries are now an obstacle to progress. He explores the storm-defying alternatives: key skills and traits that are now crucial for regenerating lives, livelihoods, and the planet, pointing the way to a more collaborative, innovative, successful future for leaders and organizations.This argument is amplified by some of the most inspiring global leaders who are successfully confronting the storm - including a former Prime Minister, former Foreign Minister, one of Fortune magazines '50 Greatest Leaders', and more.What will your legacy be?

We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it's for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.Sales is a team sport. Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.The book is filled with personal anecdotes and real-life examples from the author's career in sales.

The demand for cybersecurity expertise is growing phenomenally; enhancing cybersecurity project skills will boost technology professionals' careers and improve organizational cybersecurity readiness.Shields Up: Cybersecurity Project Management provides an end-to-end framework tuned for cybersecurity projects. More experienced cybersecurity professionals will appreciate the innovative and lean elements of this approach. The reader is guided through the delivery, management, and optimization approach that increases the probability of cybersecurity project success.Cybersecurity project management in Shields Up brings together international frameworks such as the Guide to the Project Management Body of Knowledge, the National Institute of Standards and Technology Cybersecurity Framework, ITIL 4 Service Management, the ISO 27001 Information Security Management, ISO 31000 Risk Management, and ISO 9000 Quality Management. A key benefit of this book is the reader can quickly apply the hybrid project management approach since it combines global frameworks already followed by cybersecurity professionals leading to successful projects. Never before has cybersecurity project management been so important.

Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.

Getting Data Science Done outlines the essential stages in running successful data science projects.Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can impact almost any type of process or organization. Data science is also an evolving technical discipline, whose practice is full of pitfalls and potential problems for managers, stakeholders and practitioners. Many organizations struggle to consistently deliver results with data science due to a wide range of issues, including knowledge barriers, problem framing, organizational change and integration with IT and engineering.Getting Data Science Done outlines the essential stages in running successful data science projects. The book provides comprehensive guidelines to help you identify potential issues and then a range of strategies for mitigating them. The book is organized as a sequential process allowing the reader to work their way through a project from an initial idea all the way to a deployed and integrated product.

Are you a franchisee or small business owner? If so, you need this book.Are you are looking for practical advice and tools to help you achieve more success? If so, you need this book.Included are stories and advice from franchisees and operators who have built successful franchise businesses as well as business experts. Their contributions add to the practical nature of the information.In these pages you will learn how to:Achieve your goalsBuild a great teamHave happier customersMake a lot more moneyBuild a business with incredible valueAnd much more

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.