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Industry expert Kevin Moehlenkamp believes that in every company is a Craveable Brand that will capture the hearts and minds of customers and drive exponential growth.Drawing on his work as an ad agency journeyman for the likes of Dunkin', HBO, Microsoft, and Chili's, Kevin shares a series of plain-spoken guideposts and case studies that serve as the manifesto for breakthrough branding. Executives are often led astray by today's diluted and confusing definitions of "brand," thereby missing out on the transformational effects of true, effective branding.Garrand Moehlenkamp empowers industry professionals to find the hearts and voices of their companies and bake an enduring brand into every decision. Kevin puts brand power back into growing companies, arming them with straightforward and first-hand knowledge of what a brand truly is and how it can enable them to challenge and ultimately outperform the Goliaths of their day.

This book is a must read for business owners, leadership teams and marketers who want to stop acting tactically and start making big strategic moves to create unfair advantages in their businesses.Marketing is one of the most misunderstood but crucial areas of business. Most of us are drowning in the ever-expanding lists of marketing tactics and do not understand that acting strategic is the solution to gain business breakthrough, simplification, efficiency and effectiveness. So, many undertake expensive and misguided efforts that yield little-to-no ROI, reducing strategic growth and increasing strategic risks, as well as squandering profits.To better assess your options, this "manual" demystifies marketing and presents six key truths that will equip you and your team to enact deliberate, advantage-creating changes in your business. From introducing standardized "mental models" to challenging thinking patterns to creating a multi-year business road map, Mike and Bruce team up to help you dismantle the Great Marketing Lie and replace it with actionable, competitive strategies.This is not just a book you're going to "read." You'll want a pen in hand to take notes that you'll want to apply to your business and team. This is not a book you finish saying, "that was nice." No. The foundational and easily applied strategic marketing principles come with tools to work through them. Get your white board ready for the team. Your goal is to get your company "from here to there," and The Great Marketing Lie was written for just that purpose: To create a competitive moat around your business. To be a team of "sharks with laser beams." To think like a raptor while your competitors are asleep. To go from red ocean to blue.The Great Marketing Lie is a book you'll want to return to over time as your business and markets continue to change.

No one could have predicted how Amazon would grow since its founding in 1994? or even ten years ago. Due to the company's own upward trajectory and the impact of COVID-19 on eCommerce, Amazon is now integral to our everyday lives, forever changing how we shop for goods like clothes, technology, and even food. As a result, proper product page optimization on Amazon has become more important for brands than ever. Own Your Amazon: Channel Op's Journey to Managing Brands on the World's Largest Marketplace details Channel Op founder and CEO Tyler Metcalf's avenue to building a pioneering Amazon optimization company from the ground up. With a key emphasis on giving both brands and brand managers ownership over their Amazon presence, Own Your Amazon reveals how Channel Op cultivates a successful branding strategy that makes selling on Amazon easy.

Lots of people want to write a book, but few people actually ever do it. Why? Because like any other major accomplishment, writing a book takes time and effort that most just can''t commit to. That''s also exactly why a book can distinguish you from your colleagues and open the door to otherwise impossible opportunities. This is not only a step-by-step guide to write your book, but what to do with it afterwards. This book, written by Scott Turman and Zoe Rose, two industry experts and the founders of BrightRay Publishing, will tell you how to publish your book and maximize all of the benefits of being an author.