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Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book. This groundbreaking book is essential reading for anyone looking to generate an never ending supply of qualified prospects begging to do business with them. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Experience this unique version of "Scientific Advertising" and crush your competition like ants on the sidewalk!

If you are a salesperson that has always wondered how it is that some people are able to make 10x what other salespeople are able to make, then this book will give you the insider's secrets used by these elite professionals. Debbie De Grote began her sales career by accident at the age of 18, while still in her senior year of high school. An acquaintance to her parents was a Real Estate Broker that needed assistance in their office. Needing funds to pay for college, she decided to start selling real estate. She thought real estate would be a good way to fund her education. Once she started selling homes though, it was all over. She fell in love with sales and never made it to college. She chose to make "the art of selling" her life.