Bøker av Wanguo Han

To be successful attracting Chinese tourism in the UK. You need to understand the Chinese culture, what the Chinese tourist expects, needs and is willing to pay for and why they are visiting Britain. It is much more than just sight-seeing. Chinese tourists spend more, compared to other groups on retail. In London, Chinese tourists spend on average three times more than any other nationalities on luxury branded goods. The authors are fully aware of the differences between British and Chinese culture and tourism, and have written this book to give you a competitive edge over your rivals and to assist you in attracting Chinese tourism and providing an unforgettable experience and service that Chinese tourists will share through social media and tell their families and friends back home. If you are a tour operator, retailer, hotelier, restaurateur, tourist attraction owner or council, then this book is for you.

China the world's 2nd biggest economy with an ever-growing middle class, now exceeding the U.S. Is a very attractive place for small-to-large enterprises to import and export products and services to, especially high quality grown and made products, and luxury brands. If you are importing, you want cheaper goods; and if you are exporting you want the highest possible selling price. To achieve this, you need to know and understand Chinese business and social culture. 48% of foreign businesses in China fail and withdraw within two years as they did not understand the culture. With careful planning, knowing the risks and challenges, understanding your target market and the Chinese business and social culture your business can be successful dealing with Chinese companies and Chinese consumers.