Bøker av Ros Jay

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits.The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively.This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What is a marketing plan?- Monday: Asking questions- Tuesday: Researching the answers- Wednesday: The objectives- Thursday: Converting objects into action plans- Friday: Putting the plan together- Saturday: Using the marketing plan

Youve got the interview now how will you get the job? How to Succeed in any Interview will show you how to present yourself as the best candidate for the job, using proven tips, advice and techniques from the experts to guide you through exactly what interviewers want to see and what impresses them most. Present yourself in the best possible light every time Understand what impresses interviewers the most Win the job before, during and after the interview Learn how to show yourself in the best possible light and maximise your chances of making a brilliant impression and getting that job.

Presents a fast track route to mastering various aspects of time management. This title covers key techniques for managing your time successfully, from clearing your desk to prioritisation, and from good delegation to knowing how and when to say 'no'.

We've all got one. Even the best ones aren't always easy people - and worst case, well, they can make life hell. Bosses. It's time to learn how to manage them back.

Master the skills of effective business writing to achieve the results you want.