Bøker av R. Pearce

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development.

Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence into the international economic system, how and why MNEs have implemented their involvement as part of their global strategy is less well understood. This book explores the nature of the MNE in this era of globalization.

The chapters in this book provide detailed analyses of a range of issues that feed into an overview of the strategic development of the MNE over the past 40 years.

The book uses interview and survey information from 300 of the world's leading industrial enterprises to provide an in-depth investigation of the issues relating to the internationalisation of R & D by multinational enterprises. The viewpoints of central coordinating R & D units and their overseas subsidiaries are analysed.