Bøker av Philip Hesketh

Learn how to influence others and get your own way more oftenWouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:* Is written in Philip's trademark humorous, yet well-researched style* Draws from scientific and psychological sources* Is delivered in short, accessible, bite-sized chapters

Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help.