Bøker av Phil Hopkins

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

This book is an introduction to managing threats in pipelines. Everyone working in the pipeline industry - and anyone concerned with safe and reliable operation of pipelines - needs to be aware of threats and must understand how the resulting risks are managed.The book opens with an introductory overview and a chapter on 'Pipeline Engineering Principles,' which introduces the reader to the infrastructure that transports our energy around the world: crude oil and natural gas pipelines. It also gives basic principles in pipeline engineering and explains some pipeline design concepts.Pipelines are made using steel tubes called 'line pipe,' and Chapter 3, 'Line Pipe Principles,' covers the manufacture of this line pipe and the standards used to ensure high quality. Chapter 4, an 'Introduction to In-line inspection, or ILI - the use of inspection tools inside a pipeline - reviews the in-line inspection tools available today for inspecting all the types of high-pressure pipelines.Chapters 5 through 12 cover some of the main threats to pipelines: corrosion, cracking, mechanical damage, geohazards, material and construction defects, theft, and specific threats to submarine pipelines. Chapter 13, 'Pipeline Defect Assessment Basics,' introduces the reader to methods for assessing the significance of pipeline defects such as corrosion and dents.Chapter 14 is devoted to 'Pipeline Integrity Management.' Integrity management is part of asset management and includes the many and varied activities pipeline operators must undertake to ensure that releases of products from their pipelines do not occur.In the final chapter several eminent figures in the pipeline industry share their thoughts on the state of current technology and the needs and promise of the future.