Bøker av Ph.D Scott

KEEPING UP WITH THE COMPETITION features a variety of methods you can use to learn about your competition to guide our own product development and marketing strategy. The book has illustrations to help you understand what to do. It includes information on these key topics:- Finding competitors on Amazon and examining the listings more closely- Using software to learn about other books- Finding competitors on ClickBank using a variety of examples, such as health and fitness products, business and e-business products, and self-help products- Using a competition assessment for any product- Checking on your competitor websites- Discovering the different components and programs used to build their websites- Learning about your competitors' keywords, advertising, and affiliates- Finding competitors' ads on Facebook and Google- Applying what you learn about your competitors to your own marketing strategy GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.

DREAM BIG!!! is about using your dreams to develop your next book, creative project, or business idea. It covers these key topics:- How dreams have inspired many projects and decisions that have changed the world;- Remembering and keeping track of your dreams by writing them down;- Understanding the meaning of your dreams;- Using a dream to brainstorm new ideas and turn them into a reality;- Guiding your dreams through lucid dreaming;- Creating an environment to encourage dreaming;- Gaining ideas from daydreaming, meditating, or relaxing;- Turning your dreams into a new project;- Sharing your dreams in a support group. GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.

DEALING WITH IMPOSSIBLE CLIENTS points up the ways in which clients can be difficult, demanding, or outright scoundrels and what to do about the problem. The book deals with recognizing the danger signals before working with such a client and when to cut your losses to avoid further problems down the road. While the focus is on what small business owners, managers, and professionals should do, the book should also appeal to others in business with problem employees, bosses, or co-workers and those going into business for themselves. The book begins with an introduction about how to notice warning signs to help you avoid dealing with impossible clients. Each chapter begins with a story about an impossible client, based on interviews with several dozen small business owners, managers, and professionals about what happened to them. Following each story, there is a discussion of what went wrong and what might have been done to prevent this. Each chapter concludes with suggestions on how to deal with similar problems in your own situation, followed by a few short takeaways. GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.

WHAT'S YOUR PERSONALITY TYPE features a new approach to understanding yourself and others. You can use it to better communicate with others, improve your relationships in your personal life and at work, increase your business, and just have fun. It's based on knowing the types of dogs you and others like the most and least. You can use this system both for personal growth and self-development and in business to better deal with customers, clients, and co-workers and build a more effective team. The chapters cover these topics: - How the Dog Type personality system works - Recognizing the four dog types: the German Shepherd, the dominant leader; the Pomeranian, the social people person; the Golden Retriever, the supporter helper; and the Border Collie, the data-driven researcher type. - The roots of the Dog Type system and why it works - The characteristic of the four types of dogs - Applying the Dog Type system - Understanding your strengths and weaknesses - Assessing how to better communicate with and interact with others based on their Dog Type - Using the Dog Type system in different situations - Quickly identifying the different dog types - Putting it all together GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.

WHAT'S YOUR PERSONALITY TYPE features a new approach to understanding yourself and others. You can use it to better communicate with others, improve your relationships in your personal life and at work, increase your business, and just have fun. It's based on knowing the types of dogs you and others like the most and least. You can use this system both for personal growth and self-development and in business to better deal with customers, clients, and co-workers and build a more effective team. The chapters cover these topics: - How the Dog Type personality system works - Recognizing the four dog types: the German Shepherd, the dominant leader; the Pomeranian, the social people person; the Golden Retriever, the supporter helper; and the Border Collie, the data-driven researcher type. - The roots of the Dog Type system and why it works - The characteristic of the four types of dogs - Applying the Dog Type system - Understanding your strengths and weaknesses - Assessing how to better communicate with and interact with others based on their Dog Type - Using the Dog Type system in different situations - Quickly identifying the different dog types - Putting it all together GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.