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Managing Public Relations

av Peter M. (Illinois State University Smudde

865 - 3 339,-
- Bok
- 865,-
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Inspiring Cooperation and Celebrating Organizations

- Genres, Message Design and Strategies in Public Relations

av Peter M. Smudde & Jeffrey L. Courtright

1 118,-
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- 1 118,-
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Public Relations as Dramatistic Organizing

- A Case Study Bridging Theory and Practice

av Peter M. Smudde

490,-

Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.
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- 490,-
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