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Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books
Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.
Maybe You Don''t Have to Figure It All Out YourselfA currency trader receives a million-dollar algorithm as a "mental download." A financial advisor has ominous dreams three nights in a row, then warns her clients to cash out. Three days later markets plummet as COVID hits. Two years into a bogus lawsuit, a CEO chooses to forgive. His attorney calls four minutes later-case settled. These ideas did not come from within these people, but from a power outside themselves-the Muse. "God''s got multiple memos in your message box awaiting your immediate response. Perry''s book will introduce them to you, help you effectively see them, and make your life infinitely more interesting, important, and impactful now. This book will inspire you to release all of your memos that have been in a holding pattern." -Mark Victor Hansen, co-creator of the Chicken Soup for the Soul, One Minute Millionaire, and Ask! book series selling over a half billion booksYou don''t need to hustle harder, raise your IQ or earn an MBA to solve your most pressing problems. The lines of communication are open . . . if you''ll only listen. Whether you''re Catholic, Buddhist, Jewish, or agnostic, Memos from the Head Office shows you how to: Resolve impossible conflictsAccess new breakthroughsNavigate jagged situationsReveal hidden insightsThis book delivers detailed verifiable stories of real entrepreneurs who found that listening to the Head Office goes beyond a sharp mind or brilliant strategy. In these pages, you''ll discover a superior resource for critical decisions.
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to:Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results
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