Bøker av Orlando R. Kelm

Why just talk to Brazilians when you can connect with them? Supplemented by anecdotes, case studies, and photos, this book helps you learn key cultural differences between Brazil and North America that can enable you to overcome communication barriers to forging successful business relationships.

Ten bilingual case studies based on actual business situations successfully illustrate many of the cultural issues that arise when North American businesspeople work in Brazil.