Bøker av National Association of Home Builders

Age can play a significant role in what buyers want to see in a potential new home. This study presents findings not just for the average home buyer, but also highlights the housing preferences of Baby Boomers (those born between 1946 and 1964) and how they compare to buyers of other generations.

Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. This book discusses the latest data on the green and performance-related messages consumers respond to and what they are willing to pay for.

Covers basic but essential knowledge for running a successful company, whether you're a veteran builder or new to residential construction. This comprehensive resource will help you to become informed about the details of marketing, estimating, contracts, purchasing, and accounting, which are as important as knowing your construction guidelines.