Bøker av Mika Karhumaa

The music industry in terms of business cannot be understood unless its agreements are understood. Derivative of copyright and related rights must be taken into account in all decision-making and operational planning. This starting point is also the basis of every agreement.This book addresses understandably the problematic issues and the business that is formed around it. The main focus is on where it most intensively touches its authors - artists and their management - from where all the necessary licenses are ultimately granted. This book deals with what artists usually must arrange in order to achieve their goals - agreements with regards to their mutual affairs.New examples have been added to the second edition to better reflect the present time. In particular, streaming and its impact on other business areas are the focus of attention. The author of the book has over 20 years of experience in the international music business as a manager and legal advisor.

This classic of music business books has received a second edition. The fully revised piece delves even deeper into the most important insight of modern music management - the endearing inter-dependence between the artist and the manager. In accepting this, it is possible to achieve strategically sustainable results - also in terms of music.The music industry is an artist-centered business environment. Many operations are the result of an artist's management or the artist themselves managing initiatives or reactions. This book deals with the environment and practices affecting it. Where the first volume of this book series dealt with agreements, this second part represents the realities and themes generally perceived to be worth pursuing.The first volume intended to understand agreements, whereas in this book we try to understand the artist. Knowledge of the music industry is central. Reciprocity and understanding the needs of others is a cornerstone to successful operations. When the artist's management and other background forces are able to imagine themselves in the artist's position, it is easier to relate their own activities towards achieving common goals. On the other hand, when an artist understands their affiliates' and their needs, it is easier for them to accept the measures they have to take.The author of this book has had an over two-decade career as an international artist manager and legal advisor. His first book was considered widely throughout the world. This second volume deals with the same topic from another perspective. Although it is specially targeted for artists and managers, it is also suitable for general information needs. The book is well suited also for educational use.