Bøker av Martin Lindstrom

Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

This book considers Sweden's pandemic management which differed so significantly from much of the rest of the world: it provoked intense and wide-reaching interest, curiosity and criticism. Trans-disciplinary Swedish authors from the humanities, life sciences, social sciences, and cultural studies use a variety of tools to mine deeper into some of the central elements and dimensions in their country's pandemic management such as understandings of freedom, the execution of power, denialism, exceptionalism, patriotism, the role of expertise and trust in the national state to give a deeper understanding of Sweden's decisions, failures, successes, and the lessons to be learned.Aimed at readers with interest in global health and politics it will also be of interest in disciplines such as virology, epidemiology, history, cultural studies, ethics, media studies, medicine and economics.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.