Bøker av Mark Allen Roberts

Owning a business can be rewarding. It can also be challenging in the times of rapid and frequent change we live in today. Many people venture out on their own because they have a product, service, or mission they feel will provide value to the world. But, if you were to make a list of market leading organizations, you will find they all have one thing in common - intentionally capturing the voice of their customers and leveraging these insights to outpace their competition. These companies may have started out where you are today, but along the way they have all developed the competency of listening to customers and leveraging their feedback to drive what soon became billion-dollar market leaders. The good news is that you can accomplish the same thing, so long as you are willing to listen and build strategic growth plans leveraging customer insights. In Voice of Customer: A No Smoke & Mirrors Approach to Profitable Growth, Mark Allen Roberts will give you the blueprint for: Identifying your ideal customersDetermining why your customers buy from you - or don'tUnderstanding the criteria your customers use to make buying decisions todayIdentify key words and phrases customers use when searching for a solutionUnderstanding what is important to your ideal customers and any unresolved problems Ultimately, what you sell is not nearly as important as how you sell it today, and voice of customer research gives your team actionable insights to drive profitable growth.

Businesses of all sizes in every industry are in a constant search for ways to succeed and grow when there are dollars involved in their data, but one of the biggest hurdles to achieving growth is a lack of manageable sequential steps. From initially setting goals and assessing progress, to prescribing solutions and coaching teams, to training employees, and ultimately repeating the cycle, Mark Roberts uses a No Smoke and Mirrors process he has acquired from decades of experience and reading hundreds of books to give any business owner the tools needed to establish themselves as a leader in their field. This book is an invaluable resource for readers looking to enhance their business acumen, with a strong focus on sales, through gaining an understanding of core concepts using knowledge transfer, repetition, and stacked learning. The combination of training methodologies ensures maximum retention for adult learners, and anyone who follows the No Smoke and Mirrors process is taking the first step in driving explosive growth within their business. Mark Roberts's key to success in any business venture is firmly rooted in proactive research. With decades of experience working with companies across various markets, he knows it is paramount for businesses to take time to understand their customer demographic, competitive landscape, and potential disruptions before launching a plan of action. Without doing this foundational work, creating an effective system to engage customers and develop company culture is difficult, if not impossible, which is why establishing these skills early on will afford your business the opportunity to experience explosive growth you never dreamed possible.