Bøker av Leo Gough

Financial fraud, whether large or small is a persistent feature of the financial markets. If you scratch the surface of the investment world youll find a continuous stream of major financial scandals which are almost unbelievable in the sheer scale of their subterfuge. The Con Men shines a spotlight on some of these gargantuan frauds from the last 25 years. It questions how these men did it, why they did it, how there were able to get away with it, proposes strategies and tactics so that the reader can avoid being swindled.

Whether you need to understand other peoples calculations to make confident business decisions, or formulate investment choices based on your own numbers, this book will give you the tools you need. Banks and financial institutions, businesses and politicians often spin their statistics as they know they can rely on customers or constituents not to understand or check maths and formulas. This book introduces you to the basic tools of maths, statistics and business calculations so that that you can understand the numbers, work out your own calculations and make better investing, saving and business decisions.

The Financial Times Guide to How the Stock Market Really Works is an introduction to the complex world of the financial markets. Whether you are new to investing, or already have a share portfolio, this is an intelligent guidebook will guide you safely through the often confusing world of investing. Written especially for the ordinary investor, it will provide you with the key strategies you need to make money on the stock market.

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Fast track route to mastering global finance and macroeconomics.

Helps you master global finance and macreconomics. This title covers the key areas of global finance, from the theory of comparative advantage and the aims of the WTO/GATT to multinational business and managing forex risk. It includes examples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle.

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.