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This fascinating guide explores the world of advertising, from the use of slogans and catchphrases to the latest techniques in print, radio, and television. Featuring real-world examples and practical advice, this book is an essential resource for anyone involved in the field of marketing.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Ericas come in an astonishing array of sizes, shapes and colours. Some 760 species, many of them found nowhere else, occur in the Cape Floristic region - a centre of unparalleled diversity for the genus and home to one of the world's richest floras. Even when in bloom, telling these delicate flowers apart is extremely challenging.
Our society has insecurity epidemic. And so many people compensate by pretending to be something they're not or by striving to live up to others's expectations of them. But these approaches only make the problem worse and cause greater damage to our self -worth and relationships
What do the best leaders have in common? As president of MAP, John Manning should know. MAP has helped tens of thousands of top executives accelerate their leadership and management performance. Manning says the answer is one word: discipline. But for Manning, discipline has a very specific meaning. All leaders have scores of things they could do. But a disciplined leader is one who identifies and focuses on the Vital Few: the 20 percent of activities that will drive 80 percent of the results. And the results that are most important are those tied to the organization's most precious asset: its people.The Disciplined Leader offers fifty-two succinct lessons to help you home in on your own Vital Few in three critical areas: leading yourself, leading your team, and leading your organization. Each lesson comes with recommended tactics and practical "Take Action!" tips for implementing it, so there are literally hundreds of pieces of must-know, time-tested advice here. The chapters are self-contained, so you can read them in any order and come back to the ones that resonate with you - your own Vital Few! This is a hands-on, nuts-and-bolts guide to leadership practice that's built to inspire action, drive change, and achieve results.
Could the length of your fingers predict a predisposition to breast cancer? Or musical genius? Or homosexuality? The author posits that relative lengths of the second and fourth digits in humans (2D:4D ratio) provides a window into fertility- and sex-related traits.
South Africa has a rich flora of around 19 000 different wildflower species. For those who wish to know more about South Africa's wildflowers this very richness poses its own problems.
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