Bøker av Joel Marsh

Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals.Forget dry, technical material. This bookbased on the wildly popular UX Crash Course from Joel Marshs blog The Hipper Elementis laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnt have to be boring.Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more.Start from scratch: the fundamentals of UXResearch the weird and wonderful things users doThe process and science of making anything user-friendlyUse size, color, and layout to help and influence usersPlan and create wireframesMake your designs feel engaging and persuasiveMeasure how your design works in the real worldFind out what a UX designer does all day

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems. With this book, you'll learn: How to design the right things by understanding value, diagnostics, and probability How to conduct UX research and analysis without the luxury of time or money The most important aspects of common digital business models Methods for getting things done under less-than-ideal circumstances How to avoid common pitfalls caused by inexperience

** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. **Did you know that most "classic" persuasion books are built on old research from the 1980's?Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life.Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula.From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same.Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.