Bøker av Jacob (Hebrew University of Jerusalem) Goldenberg

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.

For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.