Bøker av Indi Young

Product design strategy often seeks to change a person's buying decisions, or to manipulate a person's behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they've harmed them instead by not recognizing their thinking and approaches. Luckily, organizations don't actually function by a set of rigid laws; business, education, government, and science are all based around people. Deep listening lets your team understand what it couldn't recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing their purpose in a way that matches their way of thinking better. In this book, world-class researcher Indi Young teaches you how to conduct listening sessions to help your organization move away from a product-focused strategy toward a purpose-focused strategy.Page by page, Indi explains clearly:How to put your assumptions aside to understand someone else's perspectiveHow deep listening is different from interviewing-and from regular conversationStep-by-step techniques to listen for the most meaningful underlying conceptsHow to form a germinal question to elicit deeper insightsHow to create a safe space for people to speak about their inner thinkingRead this book to begin expanding your organization's support for more and different perspectives-leading to better strategies, more inclusive products, and a broader human experience you could find no other way. Listening deeply changes everything.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

There is no single methodology for creating the perfect productbut you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.