Bøker av Ian Linton

Provides a practical guide to the critical success factors in marketing technology. This book can help you improve your chances of developing a winning marketing programme by providing steps to success and insight into best practice. It can also help you understand the key success factors for overcoming a range of marketing challenges.

Designed to help both corporate training departments and specialist training organizations, this text shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity, and build long-term relationships with customers and trainees.