Bøker av Ian Gordon

This book takes a data-first approach to framing the built environment sector¿s unique challenges and how industry can address them through better use of data. It describes how the sector has failed to derive value from data, and the common causes underlying this failure. It then provides practical guidance on how to use data to construct and operate built environment assets in a manner that better meets society¿s needs. The book examines how industry norms, organizational culture, and our personal behaviours contribute to the successful use of data. It sets out a philosophy and vision for the use of data in the built environment, and how this in turn might help the sector realise better outcomes in terms of cost, schedule, quality, and sustainability. Data is a valuable asset, one that the built environment sector must generate, protect, manage, and exploit. The book works as a holistic primer to data and the built environment, written both for those who are new to data or the built environment, and including deep-dive material that will provide insight to experienced professionals.

This book looks at the humor that artists and editors believed would have appeal in four different countries.

Superman is an icon of the American Way. Examining his many appearances over eighty years in comics, films, television series, and other media, Ian Gordon explores the dynamic process of mythmaking surrounding the character. Digging into comics archives, he reveals the prominent roles fans and collectors have played in remembering, interpreting, and reimagining Superman's iconography.

This collection of essays represents the proceedings of the conference of the Confederation of European Economic Associations at the University of Kent in 1986. Subjects include international migration, labour mobility and capital flows and movements.

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.