Bøker av Howard Schuman

Schuman examines the question-answer process that is basic to polls and surveys. This book is less about the substance of wording effects and more about approaches to interpreting the respondent's world, and how surveys can make that world understandable-though often in ways not anticipated by the researcher.

This new edition fully updates a book widely praised for its clear and objective presentation of changes in American racial attitudes during the second half of the twentieth century. Throughout, the authors have reconsidered earlier ideas and introduced new thinking.