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Utvidet returrett til 31. januar 2025

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Corporate Social Responsibility and Marketing Ethics

av Honorata Howaniec

576,-

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
- Bok
- 576,-
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Corporate Social Responsibility and Marketing Ethics

av Honorata Howaniec

1 940,-

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
- Bok
- 1 940,-
Se mer