Bøker av Harvard Business Review

Offers immediate solutions to the challenges managers face on the job everyday. This features handy tools, self-tests, and real life examples to help you identify strengths and weaknesses and hone critical skills.

Offers managers and professionals the fundamental information they need to stay competitive in a fast-moving world.

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers--whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value

To be a successful manager, you need to master the skills that characterize strategic thinking from examining situations to interpreting information and know how to apply those skills on the job. This title helps you learn to: understand what strategic thinking is and why it is valuable; and view strategic thinking as a process.