Bøker av Gregory A. Rich

Sales Force Management is a comprehensive guide to leading sales teams in today¿s dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.

Formerly published by Chicago Business Press, now published by SageWritten in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Author Gregory A. Rich delves into the challenges faced by today¿s sales managers, covering topics such as technology, globalization, and social selling, keeping your students up-to-date with the latest developments in the field.