Bøker av Glyn Parry

Persuasive Marketing - The use of NLP inMarketing & Advertising.Why do some advertising campaigns work and others fall flat?Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produceconsistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these 'fixed action patterns' are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it's not suprising that these exact same patterns are used in marketing and advertisingto increase acquisition, improve loyalty and reduce attrition.In effect these patterns make us more likely to behave in predictable ways.These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.Persuasive Marketing will introduce you to these patterns and how to use them effectively.

A collection that celebrates the research of Margaret Spufford, a "e;game-changing"e; historian who shifted the focus away from the political and social elite in urban communities to the "e;other 98%"e; in local and rural areas.This collection celebrates and evaluates the seminal research of Margaret Spufford, a leading historian of early modern English social and economic history. Spufford played a crucial role in the broadening of English social and cultural history, shifting the focus away from the political and social elite in urban communities to the "e;other 98%"e; in local and rural areas and challenging assumptions about the limited intellectual worlds of rural people. She was also an early historian of consumption patterns, whose work on the clothing trade remains the authoritative history of this industry and its consumers. Faith, Place and People in Early Modern England reassesses Spufford's contribution to the shape of historical study. Each chapter rethinks a key aspect of her work on local and rural communities: the value of particular historical records; the interactions between religious conformists anddissenters; social and religious change; credit and finance; clothing and consumption. Throughout, the contributors develop Spufford's model of integrating close community studies into a broader picture, while retaining an awareness of the singularity of individuals and localities. In doing so, the book indicates how far "e;Spuffordian"e; approaches can continue to shape the future direction of early modern history . TREVOR DEAN is Professor of History at the University of Roehampton; GLYN PARRY is Professor of Early Modern History at the University of Roehampton; EDWARD VALLANCE is Professor of Early Modern British political culture at the University of Roehampton. Contributors: ADRIAN AILES, DAVID CRESSY, TREVOR DEAN, CATHERINE FERGUSON, HENRY FRENCH, STEVE HINDLE, CHRISTOPHER MARSH, GLYN PARRY, WILLIAM SHEILS, PETER SPUFFORD, DANAE TANKARD, EDWARD VALLANCE, PATRICIA WYLLIE

Outlandish alchemist and magician, political intelligencer, apocalyptic prophet, and converser with angels, John Dee (15271609) was one of the most colorful and controversial figures of the Tudor world. In this fascinating bookthe first full-length biography of Dee based on primary historical sourcesGlyn Parry explores Dees vast array of political, magical, and scientific writings and finds that they cast significant new light on policy struggles in the Elizabethan court, conservative attacks on magic, and Europe's religious wars. John Dee was more than just a fringe magus, Parry shows: he was a major figure of the Reformation and Renaissance.