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Are your sustainability efforts making as much impact as they could be? With our collective way of life rubbing up against the natural limits of the planet, it does not take a genius to see that it is time to scrape the mud off our boots and find a shorter, smarter path towards sustainability -- a way to maximise our effectiveness and inspire leaps forward in sustainability, rather than incremental steps. The 80/20 rule says that, in many situations, a small number of inputs determine the vast majority of our desired results. If we identify these 'vital few' inputs in our sustainability efforts, and focus on them, we can maximise our effectiveness and accelerate progress rapidly. This book will help you to think about sustainability from an 80/20 perspective with practical applications for: * product and service development; * supply chains; * materiality, indicators and quantitative analysis; * waste, energy efficiency, water conservation and transport; * employee engagement, and; * sustainability strategy. If you want to focus on what works, deliver better results, waste less time on 'switch it off' stickers and ineffective 'standard practice' and start making a real difference, then this book is for you!
The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top. No longer can companies constrain their corporate responsibility within the factory fence, as that boundary is not recognised by outside observers. This situation is exacerbated by the fact that the majority of most organisations' environmental footprint lies in their supply chain. This means that, to address the sustainability agenda in a meaningful way, they must tackle the impacts of their suppliers. Unfortunately this is a huge challenge as visibility and influence diminishes quickly as you start to work your way down through the layers of suppliers. This book gives a quick but comprehensive guide to the most effective techniques to help you proactively address environmental risks in the supply chain. It covers the following: The business case for a sustainable supply chain; Supply chains and sustainability: the big picture; Making supply chains sustainable: the fundamentals; Basic techniques: the 'hard yards' of green procurement; Intermediate techniques: those requiring changes to operations and products/services; Advanced techniques: changes to the business model and corporate philosophy. The book draws upon exclusive interviews with top sustainability practitioners along with the practical experiences of the author to provide real world examples at the cutting edge.
Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of 'switch it off' stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived 'weaknesses', it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the 'elephant model' of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organisations.
Over the years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. This book provides what you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy.
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Written by a renowned green business expert, this practical 'how-to' guide contains what you need to know about making your business green and increasing profits.
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