Bøker av Frank Withey

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examiners' reports.

Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing fundamentals module. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.