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Tourist Customer Service Satisfaction

- An Encounter Approach

av Virginia Polytechnic Institute and State University, Blacksburg, National Park Service, m.fl.

651 - 2 547,-

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. This book explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges.
- Bok
- 651,-
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