Bøker av Eli Avraham

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

This volume examines the considerations and decisions which have resulted in the distorted and negative media coverage of minority groups in the Israeli media.