Bøker av Eileen Brown

It took nearly sixteen years for Ellen to be ready to disclose her personal story in print about the devastating and relentless journey over many years that involved caring for her loved spouse, who had early-onset dementia.Based on the strategies, ideas, and help she utilized in providing continuous care, Ellen has provided carers with practical suggestions to consider and use, if appropriate. She talks about losses and gains, about what she learned as a consequence of her experiences, about grief and adjusting to life after the death of the dementia sufferer, and particularly about caring for your own health and well-being so that you become a better carer.It is hoped that others in a similar position may benefit from her experience.Caring for someone with dementia can teach you a great deal about life and living, coping and surviving this dreaded disease, and hopefully how to move on eventually when the dementia sufferer dies.

This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions. This new edition is updated to cover the latest thinking, practices and technology such as Google+.