Bøker av Dr Neil Richardson

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.